As GamePolitics reported earlier this week, Sony pulled ads for PlayStation 3 shooter Killzone 2 from bus kiosks in Toronto after an elementary school teacher complained that they might frighten children.
An adjoining regional transit company has now followed suit. As reported by YorkRegion.com, York Region Transit has taken down the Killzone 2 (left) from its bus shelters.
Although YRT received a complaint from the parent of a three-year-old boy, the agency opted not to act until it learned that Sony was voluntarily removing the ads in nearby Toronto.
The parent, John Rennie, reported that the ad upset his son:
Pulling into the parking lot, his son began cry, saying he saw a monster and didn’t want to go to school...
“He really thought what he saw [on the poster] was going to be inside the [school] complex...”
Mr. Rennie was not only upset the poster evoked such an emotional reaction from his young son, but that the violent advertisement for the mature-rated game was placed at a site frequented by youth.
YRT General Manager Don Gordon said that political ads as well as those for alcohol and tobacco products are banned from its bus shelters. A contractual clause also gives the agency the right to remove any ad judged to be in bad taste:
This has happened on a few other occasions. The one that comes to mind was a lingerie ad that was too revealing.
In pulling the Toronto ads, Sony said that it would look into the creation of an ad-free radius near schools, a spokesman said.