Lack of Game Biz Contributions NOT Behind "Early Death" Ads

March 17, 2009 -

With no end in sight to gaming press coverage, Change4Life’s "Early Death" ad campaign  seems at little risk for a premature demise of its own.
 
In the latest development, Business4Life, a coalition of companies formed to support the U.K. government health campaign, released a statement to GoNintendo which would appear to debunk last week’s speculation that the now-infamous ad was payback for a lack of game industry donations:

Business4Life has not donated any money to the Department of Health or the Change4Life movement. The coalition has pledged a £200 million in-kind contribution to support Change4Life through marketing, branding and advertising activity.

A glance at Business4Life’s website seems to support this view. The B4L statement also refutes any editorial influence over the imagery used in the campaign’s adverts.
 
Perhaps more significantly, the well-known video game version of the "Early Death" ad, in which a young boy grasps a game controller, also has a junk food counterpart:

In fact, there is another poster as part of this campaign of a girl eating a cupcake with the strapline “is a premature death so tempting” which is running side by side the ad with the boy playing a video game, and we were only made aware of this once the ads were launched.”

Look here for full motion versions of both ads.
 
-Reporting from San Diego, GamePolitics Correspondent Andrew Eisen...


Comments

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

Two words for GamePolitics concerning this seemingly never-ending story: Dead horse.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

The cupcake one is a question. The game one is a statement. The first one doesn't impress me at all, the second is a shocker.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

Instead of bringing awareness to healthy eating and exercise, they want to show that junk food and entertainment are causing the problem. Nevermind the fact that cupcakes taste good and thus are a good compliment to a birthday party, or that video games promote problem solving and exploration, among many other things.

Not to mention I don't see any mention of moderation on those ads.

Ultimately though, any campaign that uses negative advertising is a waste of money. Period.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

DAMN!! These cupcakes are killing me!!!

*Looks up dictionary for -Common Sense-*

______________________________ Because I have NO Life... :P I introduce the following. PSN User ID: FirebirdXR (Yes, I use that moniker often) Xbox Live ID: FirebirdLR (Don't bother, It's a Silver Membership) *Limited Time Only* I put both because I

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

That boy is risking an early death.  From extreme boredom.

Seriously, someone get him a more entertaining game, stat!

 

Andrew Eisen

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

Both these ads are misleading and stupid. I'd like to see someone make an ad talking about how many people have been killed because of the bible.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

Although I notice it's a cake they chose as junk food, not a hamburger (the REAL symbol of junk food and childhood obesity) such as you might get from a McDonalds, one of the financial backers of this campaign.

I guess Mr. Kipling was behind on his payments! :-P

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

I think Valve should sue. Come on, "Change4Life", "Left 4 Dead", you can't escape the similarities.

---You are likely to be eaten by a Grue.

---You are likely to be eaten by a Grue.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

 So is their defense that they unfairly demonize other things, so it's alright to do it to video games?

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

While it's nice they have another point of view on a poster it still irritates me. It's ads like these are designed to scare the public into a belife that almost alway ensures the government will be making some sort of cash out of the deal in the long run.

You don't need to do either of these things to get into an early grave. You'll end up going when you are supposed to even if you aren't ready.

I'm really sick of all these hand holding nanny states/coutries that just won't let people live their lives.

Someone once told me to "eat, drink, and be merry; for tomorrow you may be gone", maybe they should tell it to these special groups and government suits.

Praetorian

"I've been told I'm the resident skeptic, but I wouldn't believe that."

http://www.myspace.com/pree_tawr_ee_uhn



Praetorian

"If you sit by the river long enough, you will see the body of your enemy floating by."

http://www.myspace.com/pree_tawr_ee_uhn

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

My main problem with the advert was that it did seem to single out only games, as if (like all the paranoid scaremongers tend to think) anyone playing games was risking obesity and an early death, rather than a mixture of factors and lifestyle habits. I'm glad to see there is one counterpart, though are there not any more?

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

This is disgusting. Who are these sickos that claim cupcakes are bad? I knew the government was anti-cupcakes and this ad just proves it. Cupcakes are always blamed for society's ills, apparently in the last school shooting the shooter was found to have eaten cupcakes the night before.

This is a rather biased ad by the government, didn't they consider other aspects that may cause death (or rather obesity which leads to death) such as video games? But they won't because they are anti-cupcakes and have been trying for years to ban cupcakes. The ad clearly equates cupcakes to death, it doesn't even back itself up (although there is accompanying text to explain fully and clearly what it is about). I hope the cupcake industry sues the government over this because they say cupcakes = death. This is just plain wrong I mean it's not as though eating lots of cupcakes would led you to becoming fat, I mean they could say that eat and cupcake and do 20 hrs of exercise is okay but they don't because they are anti-cupcakes. What next? Anime (you know the government hates this too don't you, I've no evidence for this of course but they are).

I bet that this is blackmail because the cupcakes industry didn't donate to the cause (even though they weren't asked to, but that's not the point). We should all protest at this portrayal of cupcakes. The amount of taxes that the cupcakes industry brings in to the country and they do this. I bet they wouldn't do that with smoking or alcohol (you'll never see the government criticise those things, would you?).

The government is anti-cupcakes and this just proves it.

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

We risk an early death every time we get up in the morning...

Re: Lack of Game Biz Contributions NOT Behind "Early Death" ...

Seeing those ads makes me want to eat a cupcake while playing video games.

 

Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!

Tea and cake or death! Tea and cake or death! Little Red Cook-book! Little Red Cook-book!

Re: Lack of Game Biz Contributions NOT Behind "Early Death" Ads

I guess it is kind of ok if they're showing more than one angle of this, but they don't need to pull this prophet of doom "eat it/play it and you WILL die" bull crap. Makes it seem like axing it from your life entirely is the answer, not moderation.

 
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InfophileThat's not how human psychology works. It's all about "Keeping up with the Joneses." When everyone around you has a new fancy smartphone and is talking about that cool HBO series, do you want to be the one left out?07/11/2014 - 4:05pm
Matthew WilsonThe issue is most people would settle for the basics and not work. That is why we would need very heavy automation to make a system like that work. Almost all labor intensive tasks would have to be done by robot.07/11/2014 - 2:32pm
InfophileOf course, that's a gross oversimplification. The idea, have a basic safety net that pays for what's needed to live. If people can find a job and are willing to work, they get more money which can be spent on comfort and perks.07/11/2014 - 11:33am
InfophileIt's quite possible to get an economy to work with a basic minimum standard of living. You just need perks for the people who do work. Everyone gets food and a home. Everyone who works also gets an iPhone.07/11/2014 - 11:32am
MaskedPixelanteIn the continuing adventures of "Stuff I figured would be overpriced on eBay but isn't", 15 bucks for a copy of Mario and Luigi: Superstar Saga.07/11/2014 - 10:04am
SleakerI didn't gather the same conclusion.. Seems like they are focusing on devices & services still, just not calling it 'devices and services'07/11/2014 - 8:57am
PHX CorpMicrosoft CEO readies big shakeup, drops devices and services focus http://www.theverge.com/2014/7/10/5887143/satya-nadella-microsoft-ceo-employee-email07/11/2014 - 8:45am
MechaTama31declared that everybody should have them. Somebody still has to produce them.07/11/2014 - 7:44am
MechaTama31I do mean the developers/governmet. And money is not the only thing of value. I am including the food, housing, etc that everybody is supposed to get for free under this system. In the real world, those things don't exist merely because an authority has07/11/2014 - 7:43am
InfophileAs automation gets better and better, the number of jobs absolutely required keeps diminishing. How many people these days do you think are actually needed to keep everyone alive? Most people just make our lives more convenient and entertaining.07/11/2014 - 4:43am
Matthew Wilsonthat kind of system only works when most people (around 70 to 80 percent ) do not need to work.07/11/2014 - 1:21am
TechnogeekConjured up by who, though? If by the players, then it's not really "on a whim" since they're kind of putting work into it. If you mean the developers/government, then hello and welcome to monetary sovereignty.07/11/2014 - 12:34am
MechaTama31I'm just saying, when everything of value can be conjured up at a whim, that's not an economy. That's a fantasy.07/11/2014 - 12:15am
TechnogeekHonestly, though, what I find most thought-provoking about the article isn't the guaranteed minimum income aspect at all, but a more fundamental point: that we treat poverty as a moral failing on the individual, rather than a design flaw in the system.07/10/2014 - 11:53pm
TechnogeekOr, if your concern is that people won't even bother to work at all if their basic needs are met...well, let me put it this way: do you really want people like that in the workforce anyway?07/10/2014 - 11:51pm
TechnogeekAlso, you raise a valid question, but I'd argue that as things stand we're artificially limiting the amount of "gold/silver" that could be produced. The whole "work a job you hate to pay the bills" thing meshes poorly with the entreprenurial spirit.07/10/2014 - 11:49pm
TechnogeekSeriously, though, it looks at how in-game economies work and what lessons can be applied to reality, focusing primarily on multiple currency systems. Such systems do exist in real life (food stamps, for example), although generally aren't seen as such.07/10/2014 - 11:43pm
MechaTama31Or to produce the gold and silver, for that matter?07/10/2014 - 11:42pm
MechaTama31But in seriousness though, the F2P games can conjure up all the "valuables" out of the ether. Are there going to be enough people going for the "gold" and "silver" to actually produce the necessities the "free energy" is supposed to cover?07/10/2014 - 11:39pm
TechnogeekHey, it works for Wall Street.07/10/2014 - 11:36pm
 

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