With no end in sight to gaming press coverage, Change4Life’s "Early Death" ad campaign seems at little risk for a premature demise of its own.
In the latest development, Business4Life, a coalition of companies formed to support the U.K. government health campaign, released a statement to GoNintendo which would appear to debunk last week’s speculation that the now-infamous ad was payback for a lack of game industry donations:
Business4Life has not donated any money to the Department of Health or the Change4Life movement. The coalition has pledged a £200 million in-kind contribution to support Change4Life through marketing, branding and advertising activity.
A glance at Business4Life’s website seems to support this view. The B4L statement also refutes any editorial influence over the imagery used in the campaign’s adverts.
Perhaps more significantly, the well-known video game version of the "Early Death" ad, in which a young boy grasps a game controller, also has a junk food counterpart:
In fact, there is another poster as part of this campaign of a girl eating a cupcake with the strapline “is a premature death so tempting” which is running side by side the ad with the boy playing a video game, and we were only made aware of this once the ads were launched.”
Look here for full motion versions of both ads.
-Reporting from San Diego, GamePolitics Correspondent Andrew Eisen…