As GamePolitics has reported, the U.S. Army has taken a fair amount of heat in recent times over its use of video games and game-related events for recruitment.
Over at ripten, Chad Lakkis notes with a disapproving eye the Army’s presence at a Best Buy midnight launch event for the recently-released Resident Evil 5:
I couldn’t help but notice the “GO ARMY” recruitment tent mixed into the Best Buy Resident Evil 5 launch party video… I don’t mind the idea of recruiters but what I do mind is the methods by which they often recruit.
This isn’t the first time the U.S. Army has been accused of blurring the lines between gaming and recruiting. Promoting an official U.S. Army videogame and lacing their official army game website to contain soldier bios designed to look like videogame stat cards is youth marketing at its finest. Look at all the stats you can wrack up kids – assuming you don’t die first.