Nintendo's Reggie: Used Games Aren't In Consumer's Best Interest

April 2, 2009 -

Spending extra money is good for consumers. Especially if they spend it on Nintendo products...

That seems to be the message from Nintendo of America president Reggie Fils-Aime, who offered these rather amazing comments to Venture Beat's Dean Takahashi:

VB: Used games are coming up as a big issue again. Why?

RFA: ... We don’t believe used games are in the best interest of the consumer. We have products that consumers want to hold onto... We believe used games aren’t in the consumer’s best interest. [GP: What kind of answer is that? Commendably, Dean calls him on it...]

VB: Because?

RFA: Describe another form of entertainment that has a vibrant used goods market. Used books have never taken off. You don’t see businesses selling used music CDs or used DVDs. Why? The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in video games. [GP: Does Reggie get out of the rarified air of the executive suite much? Used books, movies and CDs are widely available.]

VB: Could this be rectified if the retailers share some of that used game revenue with the publishers?

RFA: That could make it more palatable. But we just think it’s a bad idea... [GP: Here's the big reveal as to where Reggie is coming from. Used games are a bad idea, but not AS bad if Nintendo gets a slice of the action. Please...]

Comments

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

Describe another form of entertainment that has a vibrant used goods market. Used books have never taken off. You don’t see businesses selling used music CDs or used DVDs. Why? The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in video games.

Come on Reggie, I expected better than this. You talk as if boutique shops aren't worth mentioning.

Besides, developers can think of ways to make new games more attractive to buy. The best way is to include extra content that is excusively free for first-time buyers. That usually means a one-time-use voucher for downloading additional content.

GameSnooper

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

I ALWAYS buy my books used, a used book store has been my hangout since I was 8! Same owners, same everything. I'm 20 now. I'd say that's some longevity there.

This executive needs to pull his head out of his butt and encourage a used games market - I would have never gotten into the final fantasy or sonic adventure series without one.

I will not buy securom games. http://www.wolvenmoon.com/sharedfiles/message1.jpg and http://www.wolvenmoon.com/sharedfiles/message2.jpg

Re: Reggie: Used Games Aren't In Consumer's Best Interest

If he believes his own words, he's probably lying to himself at some point. I used to have a lot of respect for Reggie, but it is shameful to just proclaim what's good and what's not, for consumers. Consumers are all different. But I have yet to meet a single person who will not and never buy something second hand.

 

There are many stores that sell used goods, and video games are very popular in these stores. I cannot stress enough how good that is for us customers. We can buy games at the price we deem acceptable, we can sell games we don't want to play any longer. Imagine you're crazy for ingame trophies and you buy every single game that offers trophies to collect, brand new. You have to be either bloody rich, a perfectionist, or oblivious to waste of money. No, those gamers will often look to trade their games or get previously owned copies, of course.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

I buy used books and DVDs all the time. Where's he been?

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

 I've bought DVDs used. And CDS. Books, not so much, but I have taken books from a free library at the local dump. I buy used games too. Alot. Why? Because I don't care if its brand spanking new so long as it works and I like getting things cheaper. The experience is in the game itself, not in the fact I have a shiney new disc. The only games I buy new are  the ones I absolutely can't wait to have and get the day they come out. 

So I guess my point is: make better games.

 

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

Meh this reminds me of all the times people told me that Nintendo cares more about gamers than MS or Sony cause of their 'innovative' gameplay. In reality they care about money just as much as Sony and MS, if Reggie keeps saying garbage like this maybe people will finally realize it.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

So says the man representing a machine that prints money....

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

And if his boss holds up four fingers, Reggie will tell the public that it's actually five and that you are delusional because you don't see the "truth". ;)

ZAR.

 

 

 

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

I didn't realize that the consumer having more money in their pockets was a bad thing. 

I'll thank Reggie to pull his head from his ass; his last two articles on here have been moronic.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

Reggie is a complete and total tool, of course I thought that was common knowledge...

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

I don't but used DVDs.  You know why?  Because I can get some reasonably recent titles fairly cheaply.  Movie studios have worked out a price structure that allows them to make a profit.  They allow the price to fall over time.

Brand new releases are expensive.  I don't buy them until after a few months. 

Game prices take forever to fall, so second hand is worthwhile. 

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

Even Nintendo eh...

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

More like 'Even Reggie.'

Nintendo's been against used game sales since day one.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

I think I am willing to think that all 3 console manufacures like Nintendo, Sony and Microsoft don't like used game sales all because they can't make money out of it.

But if they did make money out of it, then they would be all for it.

 

This is just from the way I am looking at it.

 

Either way, Used game sales are a new thing that has been around for well over the past 5 years now.

So it is either that the publishers don't like it because they are not getting the money from games that have already been sold by their original owners, or because they are not used to it even though there are many used car salesmen and used video retailers or even used book shops.

 

 

TBoneTony

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

I will suggest cars are a little different though.

Resale value is a major factor when making a purchasing decision.  People plan 3 years ahead and work out how much they can afford for their next car when making the current purchase, including estimated resell value.  Almost every used car sale translates to another car sale, eventually resultiung in a new car sale.  Essentially this means that car manufacturers do make an indirect profit from used car sales. 

Game publishers do as well, to an extent, but there isn't the near 1:1 correlation, and it's likely that some used sales do displace new sales. 

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

Resale value is a major factor when making a purchasing decision.

Only for people that can't bear to drive the same car for 10+ years.

-Gray17

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

True, but I think that's quite a large number of people. 

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

:: Blink ::

:: Blink ::

"Describe another form of entertainment that has a vibrant used goods market. Used books have never taken off. You don’t see businesses selling used music CDs or used DVDs. "

:: Looks at Amazon.com.  Looks at EBay.com.  Looks up "Used Book stores" on Google.  Looks up "Used DVD stores" on Google.  Looks up "Used Music CDs" on Google.  ::

:: Looks back at Nintendo dude and just shakes head. ::

Sad.  Just sad.

Nightwng2000

NW2K Software

Nightwng2000 has also updated his MySpace page: http://www.myspace.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

"Used books have never taken off. You don’t see businesses selling used music CDs or used DVDs."

Wow.  You must not get out much, you stupid piece of rat shit!!  Have you ever heard of Edward McKay's   http://www.wefeedyourhead.com/wordpress/  They not only have a web presence, they have actual stores.  Yes, I said stores -- you know buildings that have walls, doors, shelves, employees, lights, merchandise, etc.  The merchcandise at Edward McKay's is used books, cds, dvds, and video games.  Now if they didn't have any customers, they wouldn't be in business. 

Maybe you don't see businesses selling used books, music cds, dvds or games, but again, I must counter with you don't get out much.  I know of two more stores that do, just in Raleigh, NC.  The Reader's Corner and Tales Resold.  Now Tales Resold sells more comics than anything, but they have plenty of books.  There are a few more, but I can't remember the names, so won't mention them here.  How do I know about them?  I shop at them.  I think you should get out some, not spend so much time in video games that you miss out on the real world.

 

PMBD http://paysites.mustbedestroyed.org/
The truth about T$R http://tsr.mustbedestroyed.org/
EA + T$R = We're all screwed

PMBD http://paysites.mustbedestroyed.org/ The truth about T$R http://tsr.mustbedestroyed.org/ EA + T$R = We're all screwed

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

Maybe he could get around to making some decent new games for us to buy then?  I think House of the Dead is the first game I bought for the console since SSBB.  Very disappointing.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

I am very disappointed.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

Wow with guys like that around...it proves that anyone can get high in executive power these days *shakes his head*

I almost feel sorry for Dean having to deal with one whose skull space is occupied more by oxygen than brain matter.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

Sounds to me like Ninty is letting the success of the Wii/DS go to their heads. Not since the last E3 when Ninty basically waved their **** in our face have I been this pissed off. Maybe Sony isn't the only one that needs to hire snipers to take out anyone who says something that ****ing stupid/arrogant in public.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

I have never ever purchased a Nintendo game, and I never will. Frankly their games just aren't up to my level of quality. In addition, it now is clear that they think their consumers are a bunch of idiots who they can force around.

If your looking for game companies that treat you well look up Bethesda, and Stardock. Both treat you like an actual person, and their games are free of stupid DRMs.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

That's a pretty vague description of what you consider 'quality' games.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

Bethesda treats you like the commen lemming look at Oblivoin and Fallout 3 both under deved,rushed and jsut un fcking finished....

 

Nintendio at least finsihes the games they make most of the time.

 


Gore,Violence,Sexauilty,Fear,Emotion these are but modes of transportation of story and thought, to take them from society you create a society of children and nannys, since adults are not required.


http://zippydsmlee.wordpress.com


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

Wait, your personal preference suddenly represents a factual quality? Sounds a bit arrogant. By far not as arrogant as Nintendo, but still.

Of course the question is if you mean a game made by Nintendo, or one made for a Nintendo device. I can imagine the first having sucky quality in general, but the entire market sounds a bit doubtful and more like a matter of personal taste.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

This is why Nintendo is compared to Disney so often, because they are anal, unfriendly, and seem to be run by Scrooge McDuck.

-------------------------

"They were retarded hairless pink bunnies, all of them. Except Shigeru Myamoto and... well, the good ones were just too /rare/ to be worth bothering about." - Mason Hornblower on the extinction of the human race

-------------------------

Treat me nice, or you may end up in my next novel.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

Like the way Nintendo were Scrooge McDucking themselves in a large pool of money when Microsoft brought RARE from them in 2002?

 

TBoneTony

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

....

Uh... I think I must have read this article wrong.  This guy didn't say that there isn't a market for used books, movies, and CDs did he?  Because anyone with a car and a portion of a functional brain can find all of them within a half hours drive from one another usually.  

 

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

So once a game is no longer being printed, it should vanish off the face of the planet for good so no one else can enjoy it? If we buy a game and hate it, we should be stuck with it?

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

Well there goes my respect for him. Of course it was pretty much shot after this last press conference at E3. Penny Arcade summed up everything he said rather well: "We are rich as FUCK. Here's a bunch of shit you don't care about."
---
I'm not under the affluence of incohol as some thinkle peep I am. I'm not half as thunk as you might drink. I fool so feelish I don't know who is me, and the drunker I stand here, the longer I get.


---
I'm not under the affluence of incohol as some thinkle peep I am. I'm not half as thunk as you might drink. I fool so feelish I don't know who is me, and the drunker I stand here, the longer I get.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

I think we need to read between the lines on this one - "they aren't in the consumers best interest...........because if it keeps going like this we will hike the prices up by another $20 you evil bastards"

 

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

Apparently Reggie's been living under the same rock that Thompson's been living under to escape from the reality of his career. I can name several national chains that sell used games off the top of my head, not to numerous places i've seen used books, CDs, and movies i've seen for sale...

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

I always thought that stores like Gamerush gave to manufactures some kind of revenue from the sale of used games, because sometimes, used games are still too expensive (for me, anyways).

The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com/

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

Thats because they try to make a bigger profit.  It's a reason why I generally hate used game shops like Gamestop and all them.  25 should be the generic used game price.  Buy games at like 10 15 dollars and sell them for 25.  Make a 10 15 dollar profit.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

anyone up to go to E3 to pie the reginator over his statements[Sarcasm]

Watching JT on GP is just like watching an episode of Jerry springer only as funny as the fights

America has just became its own version of the Jerry Springer Show after a bizarre moment in Florida involving a carnival worker.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

I have only one thing to say to this guy: You want me to buy new more often? Make sure the games I want stay "in print" long enough for me to get a copy. Seriously, there's a game I recently ordered used because it's no longer being made. It was released in 2007.

 

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

But I recently bought a ship load of used Game Boy games from a Game Stop without needing to use Ebay.  Thats convenience.  :)


Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

He comes off as such a douche. Pretty much everything he says reinforces my belief that Ninity have become the Microsoft of the console world.

 

Check out my blog - http://serveratcapacity.blogspot.com

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

Wait, what?  What happened to Microsoft being the Microsoft of the console world?!  What are we now, Apple?!  XD

"HEY! LISTEN!"

"HEY! LISTEN!"

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

 "You don’t see businesses selling used music CDs or used DVDs."

Funny, and here I am thinking of the numerous places in which i frequently buy used CD's/DVD's

Hastings entertainment, pawn shops, gamestop (dvd's), any mom and pop shop worth their salt...

Seriously? You're going to try and play the "Those businesses don't exist" card?... Really?

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

So much for an unbiased article.  But I agree with Dennis; this guy needs a wake-up call.

"HEY! LISTEN!"

"HEY! LISTEN!"

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

I do have to agree with people who mentioned that lower retail prices for new games would cause more people to consider buying new. I'm a frugal man myself and I rarely buy games at full MSRP. The last game I bought at full MSRP was The Orange Box for the PC, and even then I got it a bit cheaper from Amazon then I would have gotten it from Walmart or Gamestop.

It's been worth the money I paid for it, but then very few games are worth $50-$60.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

Its kinda like saying violent and gross media can warp someone who's not warped. The reason games cost so much is because of the way the industry produces them and them sells them to the masses. Its not due to people being able to slight the process in any way since the vast majority of people buy whats being sold.

 


Gore,Violence,Sexauilty,Fear,Emotion these are but modes of transportation of story and thought, to take them from society you create a society of children and nannys, since adults are not required.


http://zippydsmlee.wordpress.com


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

You know, I feel like he took a potentially valid idea and shot it in the face by answering Dean's questions this way.  I know that not every used sale is a "stolen" new sale, but if Gamestop disappeared and people were forced to buy new if they wanted to play a game, I think enough consumers would choose to do so that the net result would be positive.

This could also mean that publishers could afford to lower the average retail price of games.  Hell, the used price of games is barely lower than the used price much of the time ($35 used DS titles, anyone?  Please...).

It's sort of a chicken-and-egg thing: lower retail price would cause more people to buy new, more consumers choosing to buy new would allow publishers to lower retail prices...but either way, he didn't represent what potentially valid points he could have made very well at all.

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best ...

Its like discussion about what non profit based piracy dose to the market, if money is being saved by the consumer then they will have money to senp on what they can realistically buy nulling most if not all real world damaged caused buy it.

It dose not matter what the retail price is since its not about making normal profit its about what the industry thinks they can get out of the consumer to make excessive profit that they need not because of a lack of sells but because of the overhead they refuse to deal with.

 


Gore,Violence,Sexauilty,Fear,Emotion these are but modes of transportation of story and thought, to take them from society you create a society of children and nannys, since adults are not required.


http://zippydsmlee.wordpress.com


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

Now with this in mind everyone that says they want digital download only THIS IS THE SAME THING HE IS TALKING ABOUT. and you just dissed it.
=^_~=

 


Gore,Violence,Sexauilty,Fear,Emotion these are but modes of transportation of story and thought, to take them from society you create a society of children and nannys, since adults are not required.


http://zippydsmlee.wordpress.com


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

It is so clear to me now.  We should scrape (or trade in) our 360s and PS3's for Wii's because they have the games we reallly want.  Wait whats that, they dont?  Um well then we should only but new games and never attempt to trade in out old games to offset the price.  Wait whats that, the 2nd hand ecomony is not in the best interest of comsumers?  Um Who again, consumers you say? 

So if I am a comsumer then I would be totally wrong in thinking there is a strong 2nd (3rd etc) hand market out there?  That companies like Ebay have it all wrong. 

Sigh this is like EA trying to tell us honest paying types that the SecuRom was in Our best interest as were the limited installs. 

Re: Nintendo's Reggie: Used Games Aren't In Consumer's Best

But they were in your best interest.  And by your interest, I mean ours.  Cause lets face it, in the end the consumers (or so called gamers if you will) don't matter.  All that matters is the all mighty dollar.  Why should we care about your rights or your satisfaction.  Now be a good little sheep and sign our new policy that says you can't resell this game, except to us, and that Regi gets to peform certain acts with you...of the anal varitey.

 

Short version:  Nintendo says bend over and take it like a man.

---

I once had a dream about God. In it, he was looking down upon the planet and the havoc we recked and he said unto us, "Damn Kids get off my lawn!"

I once had a dream about God. In it, he was looking down upon the planet and the havoc we recked and he said unto us, "Damn Kids get off my lawn!"
 
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