Mobile Games Biz Blew Opportunity to Lobby FTC

April 24, 2009 -

Mobile game makers missed a chance to get their issues on the Federal Trade Commission's radar, according to a telecommunications lawyer who tracks game issues.

Writing for Gamasutra, Steve Augustino (left) notes that a just-issued FTC report, Beyond Voice: Mapping the Mobile Marketplace, devotes but a single paragraph - out of 54 pages - to mobile gaming. The report is the result of a two day FTC town hall conference held in May, 2008.

From Augustino's article:

There is no discussion of app stores, of the impact of the carrier deck, of other handsets as gaming platforms... of innovative games taking advantage of location capabilities of phones, or any other significant development in the mobile gaming marketplace.

There also was no discussion of the PSP, DS or DSi and the implications that wi-fi and VoIP create... It’s too bad, for this would have been a good opportunity to paint a fuller picture of the games industry and also could have been a vehicle for addressing impediments to the further growth of the platform.

Augustino doesn't blame government bureaucrats for the oversight. Instead, he faults the mobile game industry for failing to take the initiative. He told GamePolitics:

I do not fault the FTC. They organized this conference based on the entities that they knew about or that expressed an interest in participating.  My point is that the games industry is being silent and that the silence could harm them.  Too much of what the industry does is defensive... The industry cannot win if it always plays defense. 

 

I think the FTC "Mapping the Mobile Marketplace" is an example of a missed opportunity for the industry to discuss its successes and to present a different image to the policy makers.


Comments

Re: Mobile Games Biz Blew Opportunity to Lobby FTC

 This seems like another example of the games industry not understanding PR and government relations. It's bad enough that they don't take any action to defend themselves whenever some half-crazed political pundit screams about how some particular video game is destroying the world.

I don't understand how they can just let something like this slip through their fingers.

 
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WonderkarpTropes VS Women Refund : An Open Letter to Feminist Frequency https://www.youtube.com/watch?v=UoucuL1jazI Guy trying to get refund from the kickstarter01/31/2015 - 3:50pm
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Andrew EisenI don't know about Joystiq, we may mention it but I don't know that there's that much to really discuss but yeah, Nintendo's YouTube Creator's Program is on the agenda.01/31/2015 - 2:45pm
MonteMatt: they have articles on both Joystiq and nintendo's youtube BS.01/31/2015 - 2:30pm
prh99http://blog.us.playstation.com/2014/12/31/playstation-plus-januarys-free-games/01/31/2015 - 1:56pm
Matthew Wilsonyou guys going to talk about the Joystiq closing, and Nintendo losing its mind?01/31/2015 - 1:11pm
Andrew EisenNeo - Do you have any evidence of that? Please link.01/31/2015 - 11:43am
Papa MidnightI enjoyed the first Prototype... even if the PC Port was horribly done. Prototype 2, however, far exceeds it. It's actually a decent game in my opinion.01/31/2015 - 11:24am
Wonderkarpreally? I didnt play it because the first one sucked. I didnt even know the main characters black01/31/2015 - 10:38am
Neo_DrKefkaFor those who don't know Prototype 2 is free for the PS3 on PS PLUS! It's a great game that failed due to collusion with activist bloggers before the game was released that people would hate it because the main characters black.01/31/2015 - 9:53am
Wonderkarpalso heard Techraptor is working on a big news piece on indiecade01/31/2015 - 9:47am
WonderkarpAndrew : All I know is he was critical of the block list and said the coding was bad.01/31/2015 - 9:42am
prh99Devolvers response to Nintendo's creator program https://mobile.twitter.com/devolverdigital/status/56082061398444851301/31/2015 - 3:24am
Andrew EisenI only know of him being annoyed that IGDA mistakenly hosted on its anti-harassment tools page a blocklist he was on. What else was he critical of?01/31/2015 - 2:19am
Goth_Skunk@WonderKarp: Given Rosario's outspoken criticisms of the conduct of the IGDA, I would not be one bit surprised if he's being strong-armed into silence in closed-door meetings. He's not towing the party line, after all.01/30/2015 - 11:38pm
MechaTama31EZK: Thank you! (And I was able to see that you did it, only because you did it. How appropriate! :)01/30/2015 - 11:37pm
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MonteOnly one generation ago nintnedo had the best selling console. They know their games are still popular and can move their hardware. They just need to focus on better gaming hardware and advertising (their youtube policy not helping)01/30/2015 - 9:58pm
MonteI'd expect Nintendo to keep making consoles, much like the gamecube i doubt nintendo will see the Wii U as a sign of the end for consoles. There are multiple reason why the Wii U failed a big one being marketting.01/30/2015 - 9:55pm
 

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