Mobile Games Biz Blew Opportunity to Lobby FTC

April 24, 2009 -

Mobile game makers missed a chance to get their issues on the Federal Trade Commission's radar, according to a telecommunications lawyer who tracks game issues.

Writing for Gamasutra, Steve Augustino (left) notes that a just-issued FTC report, Beyond Voice: Mapping the Mobile Marketplace, devotes but a single paragraph - out of 54 pages - to mobile gaming. The report is the result of a two day FTC town hall conference held in May, 2008.

From Augustino's article:

There is no discussion of app stores, of the impact of the carrier deck, of other handsets as gaming platforms... of innovative games taking advantage of location capabilities of phones, or any other significant development in the mobile gaming marketplace.

There also was no discussion of the PSP, DS or DSi and the implications that wi-fi and VoIP create... It’s too bad, for this would have been a good opportunity to paint a fuller picture of the games industry and also could have been a vehicle for addressing impediments to the further growth of the platform.

Augustino doesn't blame government bureaucrats for the oversight. Instead, he faults the mobile game industry for failing to take the initiative. He told GamePolitics:

I do not fault the FTC. They organized this conference based on the entities that they knew about or that expressed an interest in participating.  My point is that the games industry is being silent and that the silence could harm them.  Too much of what the industry does is defensive... The industry cannot win if it always plays defense. 

 

I think the FTC "Mapping the Mobile Marketplace" is an example of a missed opportunity for the industry to discuss its successes and to present a different image to the policy makers.


Comments

Re: Mobile Games Biz Blew Opportunity to Lobby FTC

 This seems like another example of the games industry not understanding PR and government relations. It's bad enough that they don't take any action to defend themselves whenever some half-crazed political pundit screams about how some particular video game is destroying the world.

I don't understand how they can just let something like this slip through their fingers.

 
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Andrew EisenPM - Yep, that's the one.03/06/2015 - 12:53am
TechnogeekBest case, it was some marketing douchebag who thought they could pander to both sides at once.03/06/2015 - 12:49am
TechnogeekAlso, this was the mistake tweet: http://i.imgur.com/4eLWNHx.jpg03/06/2015 - 12:48am
TechnogeekBecause nothing says "open, diverse gaming community" like buddying up with Breitbart.03/06/2015 - 12:47am
Papa MidnightAndrew Eisen, I believe this is the picture that you seek: http://i.imgur.com/Gdk60pa.jpg03/06/2015 - 12:30am
Papa MidnightSurely, Goth_Skunk, you say that in jest?03/06/2015 - 12:28am
prh99Craig R. Cause quite a few of them are not, they're bullies with different politics.03/06/2015 - 12:23am
MechaTama31What was the "mistake" tweet?03/06/2015 - 12:18am
MechaCrashWhatever you say, Goth.03/06/2015 - 12:02am
E. Zachary KnightGoth, they could have fooled me.03/05/2015 - 11:16pm
Goth_SkunkI don't understand. GamerGate supports an open, diverse gaming community for all as well. Google's statement is contradictory.03/05/2015 - 10:59pm
TechnogeekAnd as far as the Card thing went, I basically balanced it out personal guilt-wise by donating an amount equal to the Shadow Complex purchase price to the ACLU.03/05/2015 - 9:44pm
TechnogeekWelp, look like the Gerberghazi crowd is going to have to use Bing now. https://twitter.com/googlecloud/status/57365320825126093003/05/2015 - 9:42pm
Goth_SkunkAhh! I misinterpreted your statement about being left with almost every game in existence. I interpreted it as 'If you boycott games he's been involved with, you're boycotting almost all of them.'03/05/2015 - 9:31pm
Andrew EisenGoth - Card has been involved with only a small handful of games so if one were to boycott games for his involvement, they wouldn't be missing out on many games.03/05/2015 - 9:29pm
Goth_Skunk@Craig: Only if you're not interested in seeing it end.03/05/2015 - 9:27pm
Craig R.Instead of calling people the "anti gamergate faction", you could just call them "sane"03/05/2015 - 9:23pm
Goth_SkunkWhat do you mean 'almost every game in existence'? Card is a writer, not a game developer.03/05/2015 - 9:18pm
Andrew EisenBut I too wonder how many people who cry boycott actually follow through. I vaguely remember a few years ago a bunch of people boycotting one of the CoD games and were all found playing it on Steam.03/05/2015 - 7:53pm
Andrew EisenAn interesting quandary but not equivalent as boycotting games that Card was involved with leaves you with... well, almost every game in existence.03/05/2015 - 7:51pm
 

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