Report: U.K. Health Campaign Will Tout Benefits of Active Games

Last month’s controversy over a British government health agency ad which appeared to link video games to childhood obesity has subsided.

But beyond that, MCV UK reports that today the government’s Change4Life organization will launch a campaign touting the benefits of active gaming.

Presumably, that would include the likes of Nintendo’s Wii as well as multi-platform titles like Dance Dance Revolution (see screenshot from new ad at left). MCV quotes Minister for Public Health Dawn Primarolo:

Active video games, where kids need to jump up and down or dance about as part of the game, are a great way to get kids moving more.

Little bits of activity like this, throughout the day can easily add up to the 60 active minutes kids need. But our survey shows that at the moment our kids just aren’t getting up and about enough.

UPDATE: The new Change4Life ad, which at one point depicts a character playing a DDR -like game, can be seen here.

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