Fun Facts From EA's Annual Report

May 22, 2009 -

The annual report of game publishing giant Electronic Arts landed in GP's inbox this morning. Typically, reading through these things is a surefire remedy for insomnia, but EA's contains a few tidbits worth mentioning.

1.) EA's failed bid to gobble up Take-Two cost the company $21 million:

As a result of the terminated discussions [with T2], we recognized $21 million in related costs consisting of legal, banking and other consulting fees...

2.) EA uses DRM (you knew that) and is watching for piracy online:

We typically distribute our PC products using copy protection technology, digital rights management technology or other technological protection measures to prevent piracy... We are actively engaged in enforcement and other activities to protect against unauthorized copying and piracy, including monitoring online channels for distribution of pirated copies, and participating in various industry-wide enforcement initiatives, education programs and legislative activity around the world.

3.) Only 3% of EA employees are unionized, and they all work for DICE:

As of March 31, 2009, we had approximately 9,100 regular, full-time employees, of whom over 5,100 were outside the United States... Approximately 3 percent of our employees, all of whom work for DICE, our Swedish development studio, are represented by a union, guild or other collective bargaining organization.

4.) GameStop and Wal-Mart are EA's biggest customers; each accounts for 14% of EA sales:

Worldwide, we had direct sales to two customers, GameStop Corp. and Wal-Mart Stores Inc., which each represented approximately 14 percent of total net revenue for the fiscal year... the concentration of our sales in one, or a few, large customers could lead to a short-term disruption in our sales if one or more of these customers significantly reduced their purchases or ceased to carry our products...

5.) EA worries about game content legislation and its potential effect on sales:

Legislation is continually being introduced in the United States... for the establishment of government mandated rating requirements or restrictions on distribution of entertainment software based on content... Other countries have adopted or are considering laws regulating or mandating ratings requirements...  Adoption of government ratings system or restrictions... could harm our business by limiting the products we are able to offer to our customers...

6.) EA worries about falling victim to a Hot Coffee incident but has taken steps to prevent it from happening:

If one or more of our titles were found to contain hidden, objectionable content, our business could suffer... Retailers have on occasion reacted to the discovery of such hidden content by removing these games from their shelves, refusing to sell them, and demanding that their publishers accept them as product returns.

We have implemented preventative measures designed to reduce the possibility of hidden, objectionable content from appearing in the video games we publish. Nonetheless, these preventative measures are subject to human error, circumvention, overriding, and reasonable resource constraints.

Comments

Re: Fun Facts From EA's Annual Report

The entire arguement is <a href="http://www.fetishtime.org">fetish</a> based upon a social normality inflicted by luddites who can't figure out the controls for Halo so it's frightening and terrifying and obviously the cause of youth violence on the rise even though, in reality, it's in decline (which is actually a HUGE suprise given

thanks

<a href="http://www.supertravestiler.com" title="travesti" target="_blank">travesti</a>www.supertravestiler.com

Re: Fun Facts From EA's Annual Report

I wanted to buy a few of their games, but i have decided not to, due to their drm-stuff. The other day i wanted to uninstall a game to free up some diskspace, but securom insisted that i insert the CD. I am tired of these things...

Re: Fun Facts From EA's Annual Report

EA just needs to roll over and die.  I hate companies that practice business like they do.  That is why I hate Microsoft, Apple, Best Buy, GameStop, and many other companies out there.  Yeah, lets throw away morals and logic for short term gain instead of following morals and logic for long term gain.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

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Re: Fun Facts From EA's Annual Report

At least EA has been improving somewhat lately.  Backing down a bit on their DRM stance, trying some new IP (Like Mirror's Edge.  Sweet, sweet Mirror's Edge)...  They've still got a ways to go, but they're headed in the right direction at least.  Now Activision, on the other hand... :/

Re: Fun Facts From EA's Annual Report

I still don't understand what the big deal about the whole Hot Coffee Scandle was.

 

The content wasnt acessable without 3rd party tools and the only way to get the required files you had to dowload them yourself.

Re: Fun Facts From EA's Annual Report

Because people were surprised to see dry humping in a game chock full of violence swearing and innuendo.

That's all.

Also since the files were actually in the game and not a 3rd party download Rockstar was supposed to have told the ESRB about it and those extra files got it an Ao rating.

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Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Fun Facts From EA's Annual Report

"...Rockstar was supposed to have told the ESRB about it and those extra files got it an Ao rating."

Actually, at the time, locked out content such as Hot Coffee was not considered pertinent and did not need to be disclosed.

 

Andrew Eisen

Re: Fun Facts From EA's Annual Report

Because we have a lot of prudes in power that think that sex is a horrible sin.

Re: Fun Facts From EA's Annual Report

In this country, in others its violence thats a big sin and a no-no.  Personally, I'm cool with both.

Re: Fun Facts From EA's Annual Report

Stoli has the right of it here. Religion mixing with politics is what made this issue bigger than it should have been.

I thought the Hot Coffee unlock was hilarious and I can think of far more egregious violations in games that were not even discussed because HC was the "topic de jour."

Re: Fun Facts From EA's Annual Report

This, it was blown WWWWWWWWWAAAAAAY out of proportion, but then of course, Hillary was bitching about it, so no surprise there.

Re: Fun Facts From EA's Annual Report

Yeah, Hillary's pretty fantastic about blowing shit out of proportion. Also, she's great at out and out lying. 

Re: Fun Facts From EA's Annual Report

Yeah, politicians are pretty fantastic about blowing shit out of proportion. Also, they're great at out and out lying. 

Fixed.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Fun Facts From EA's Annual Report

Does EA explain why the anti- Hot Coffee measures would be so hard to implement? I know they're a big company but still I can't imagine it being as hard as they imply.

----------------------------------------------------

Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Fun Facts From EA's Annual Report

Also: the HC stuff was left in without the people upstairs (IE: Execs, not the dev team) knowing- how do you set up a system to block something you don't know exists?

/b

Re: Fun Facts From EA's Annual Report

If you were a programer then you would know that removing assests is a lot more dangerous and a lot more frustrating than just hiding it away somewhere. When you delete models, animations, or other assests then you risk damaging those areas of the game related to those assests. Thats what creates bugs, clipping, and other such oddities in games. So what Rockstar did essentially because they were lazy was just make in inacessable by normal means.

Re: Fun Facts From EA's Annual Report

Well, EA, if you do get Hot Coffee'd, for god's sake don't try to lie about it like Rockstar did.

 
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Wonderkarpever wonder if there's an appeals process for AO?05/28/2015 - 6:55pm
Matthew WilsonDanny and Andy play the first couple of levels of the upcoming Hatred http://www.gamespot.com/videos/hatred-gamespot-plays/2300-6425016/ imho it does not look like it should be AO.05/28/2015 - 5:57pm
Andrew EisenHey, remember Kung Fury? That short film that was funded via Kickstarter a few years ago? You can watch it now. I suggest you do. It's fun! https://www.youtube.com/watch?v=bS5P_LAqiVg05/28/2015 - 5:14pm
Goth_SkunkOriginally, yes. Some content was cut out in order to reduce its ratign from AO down to M, but PC users could work around that an unlock the full content by means of a patch. Which is what I did. :D05/28/2015 - 3:56pm
Andrew EisenKarp - Yes, for strong sexual content. Although the recent remaster contains all that content and was rated M.05/28/2015 - 3:54pm
Andrew EisenDepends on if you consider Hatred misrated. I haven't played the game or seen the ESRB's rating summary so I'm undecided.05/28/2015 - 3:53pm
WonderkarpDidnt Fahrenheit have an AO?05/28/2015 - 3:52pm
Matthew Wilson@AE that is why I said it seems more moral panic to me.05/28/2015 - 3:51pm
Andrew EisenMatthew - From what I've seen (just the trailers) the game is nowhere near as gory as many, many other games. But again, I'm guessing the AO rating comes from theme and tone rather than outright gore.05/28/2015 - 3:50pm
Andrew EisenKarp - It didn't show penetration or nudity.05/28/2015 - 3:50pm
WonderkarpI'd say Mortal Kombat X has more Gore and Violence than Hatred.05/28/2015 - 3:50pm
Matthew Wilsonwhat I mean by worse in this case its not more gory/violent than others.05/28/2015 - 3:48pm
WonderkarpI forget....did Hot Coffee actually show Penetration?05/28/2015 - 3:48pm
Andrew EisenKarp - The Skyrim mods are external mods. The Hot Coffee mod unlocked content on the disc. Big difference. Still, the content that was unlocked was still perfectly in line with an M rating in my opinion.05/28/2015 - 3:47pm
Andrew EisenThemes are factored into ratings, not just mechanics. Still waiting for ESRB's rating summary. Very curious to see what it has to say.05/28/2015 - 3:46pm
Matthew WilsonHatred is a top down shooter though, and isnt any worse than other top down shooters?05/28/2015 - 3:45pm
Wonderkarpyeah, San Andreases rerating was ridiculous. Why not rerate Skyrim with all its crazy sex mods out there? But yeah, ESRB is good as policing itself. 05/28/2015 - 3:45pm
Andrew EisenManhunt 2 and Hatred though? Eh, there's an argument to be made for the higher rating.05/28/2015 - 3:43pm
Andrew EisenRerating San Andreas was a mistake though. That seemed to be the result of kowtowing to public pressure.05/28/2015 - 3:42pm
Andrew EisenThere wasn't one. It's just a dumb rating.05/28/2015 - 3:42pm
 

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