Fun Facts From EA's Annual Report

May 22, 2009 -

The annual report of game publishing giant Electronic Arts landed in GP's inbox this morning. Typically, reading through these things is a surefire remedy for insomnia, but EA's contains a few tidbits worth mentioning.

1.) EA's failed bid to gobble up Take-Two cost the company $21 million:

As a result of the terminated discussions [with T2], we recognized $21 million in related costs consisting of legal, banking and other consulting fees...

2.) EA uses DRM (you knew that) and is watching for piracy online:

We typically distribute our PC products using copy protection technology, digital rights management technology or other technological protection measures to prevent piracy... We are actively engaged in enforcement and other activities to protect against unauthorized copying and piracy, including monitoring online channels for distribution of pirated copies, and participating in various industry-wide enforcement initiatives, education programs and legislative activity around the world.

3.) Only 3% of EA employees are unionized, and they all work for DICE:

As of March 31, 2009, we had approximately 9,100 regular, full-time employees, of whom over 5,100 were outside the United States... Approximately 3 percent of our employees, all of whom work for DICE, our Swedish development studio, are represented by a union, guild or other collective bargaining organization.

4.) GameStop and Wal-Mart are EA's biggest customers; each accounts for 14% of EA sales:

Worldwide, we had direct sales to two customers, GameStop Corp. and Wal-Mart Stores Inc., which each represented approximately 14 percent of total net revenue for the fiscal year... the concentration of our sales in one, or a few, large customers could lead to a short-term disruption in our sales if one or more of these customers significantly reduced their purchases or ceased to carry our products...

5.) EA worries about game content legislation and its potential effect on sales:

Legislation is continually being introduced in the United States... for the establishment of government mandated rating requirements or restrictions on distribution of entertainment software based on content... Other countries have adopted or are considering laws regulating or mandating ratings requirements...  Adoption of government ratings system or restrictions... could harm our business by limiting the products we are able to offer to our customers...

6.) EA worries about falling victim to a Hot Coffee incident but has taken steps to prevent it from happening:

If one or more of our titles were found to contain hidden, objectionable content, our business could suffer... Retailers have on occasion reacted to the discovery of such hidden content by removing these games from their shelves, refusing to sell them, and demanding that their publishers accept them as product returns.

We have implemented preventative measures designed to reduce the possibility of hidden, objectionable content from appearing in the video games we publish. Nonetheless, these preventative measures are subject to human error, circumvention, overriding, and reasonable resource constraints.

Comments

Re: Fun Facts From EA's Annual Report

The entire arguement is <a href="http://www.fetishtime.org">fetish</a> based upon a social normality inflicted by luddites who can't figure out the controls for Halo so it's frightening and terrifying and obviously the cause of youth violence on the rise even though, in reality, it's in decline (which is actually a HUGE suprise given

thanks

<a href="http://www.supertravestiler.com" title="travesti" target="_blank">travesti</a>www.supertravestiler.com

Re: Fun Facts From EA's Annual Report

I wanted to buy a few of their games, but i have decided not to, due to their drm-stuff. The other day i wanted to uninstall a game to free up some diskspace, but securom insisted that i insert the CD. I am tired of these things...

Re: Fun Facts From EA's Annual Report

EA just needs to roll over and die.  I hate companies that practice business like they do.  That is why I hate Microsoft, Apple, Best Buy, GameStop, and many other companies out there.  Yeah, lets throw away morals and logic for short term gain instead of following morals and logic for long term gain.

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Nido Web Flash Tutorials AS2 and AS3 Tutorials for anyone interested.
How to set Xbox 360 Parental Controls

Re: Fun Facts From EA's Annual Report

At least EA has been improving somewhat lately.  Backing down a bit on their DRM stance, trying some new IP (Like Mirror's Edge.  Sweet, sweet Mirror's Edge)...  They've still got a ways to go, but they're headed in the right direction at least.  Now Activision, on the other hand... :/

Re: Fun Facts From EA's Annual Report

I still don't understand what the big deal about the whole Hot Coffee Scandle was.

 

The content wasnt acessable without 3rd party tools and the only way to get the required files you had to dowload them yourself.

Re: Fun Facts From EA's Annual Report

Because people were surprised to see dry humping in a game chock full of violence swearing and innuendo.

That's all.

Also since the files were actually in the game and not a 3rd party download Rockstar was supposed to have told the ESRB about it and those extra files got it an Ao rating.

----------------------------------------------------

Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Fun Facts From EA's Annual Report

"...Rockstar was supposed to have told the ESRB about it and those extra files got it an Ao rating."

Actually, at the time, locked out content such as Hot Coffee was not considered pertinent and did not need to be disclosed.

 

Andrew Eisen

Re: Fun Facts From EA's Annual Report

Because we have a lot of prudes in power that think that sex is a horrible sin.

Re: Fun Facts From EA's Annual Report

In this country, in others its violence thats a big sin and a no-no.  Personally, I'm cool with both.

Re: Fun Facts From EA's Annual Report

Stoli has the right of it here. Religion mixing with politics is what made this issue bigger than it should have been.

I thought the Hot Coffee unlock was hilarious and I can think of far more egregious violations in games that were not even discussed because HC was the "topic de jour."

Re: Fun Facts From EA's Annual Report

This, it was blown WWWWWWWWWAAAAAAY out of proportion, but then of course, Hillary was bitching about it, so no surprise there.

Re: Fun Facts From EA's Annual Report

Yeah, Hillary's pretty fantastic about blowing shit out of proportion. Also, she's great at out and out lying. 

Re: Fun Facts From EA's Annual Report

Yeah, politicians are pretty fantastic about blowing shit out of proportion. Also, they're great at out and out lying. 

Fixed.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Fun Facts From EA's Annual Report

Does EA explain why the anti- Hot Coffee measures would be so hard to implement? I know they're a big company but still I can't imagine it being as hard as they imply.

----------------------------------------------------

Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

---------------------------------------------------- Debates are like merry go rounds. Two people take their positions then they go through the same points over and over and over again. Then when it's over they have the same positions they started in.

Re: Fun Facts From EA's Annual Report

Also: the HC stuff was left in without the people upstairs (IE: Execs, not the dev team) knowing- how do you set up a system to block something you don't know exists?

/b

Re: Fun Facts From EA's Annual Report

If you were a programer then you would know that removing assests is a lot more dangerous and a lot more frustrating than just hiding it away somewhere. When you delete models, animations, or other assests then you risk damaging those areas of the game related to those assests. Thats what creates bugs, clipping, and other such oddities in games. So what Rockstar did essentially because they were lazy was just make in inacessable by normal means.

Re: Fun Facts From EA's Annual Report

Well, EA, if you do get Hot Coffee'd, for god's sake don't try to lie about it like Rockstar did.

 
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james_fudgewelcome to 2014 politics. Increasingly fought online10/20/2014 - 1:54pm
E. Zachary KnightIt is honestly a shame that anyone has to publicly state they are against such vile behavior, but that is the sad life we live.10/20/2014 - 1:46pm
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Andrew EisenMichael Chandra - Unless I overlooked it, we haven't seen how the directive to not talk about whatever he wasn't supposed to talk about was phrased so it’s hard to say if it could have been misconstrued as a suggestion or not.10/20/2014 - 12:35pm
Andrew EisenHey, the second to last link is the relevant one! He actually did say "let them suffer." Although, he didn't say it to the other person he was bickering with.10/20/2014 - 12:29pm
Neo_DrKefkahttps://archive.today/F14zZ https://archive.today/SxFas https://archive.today/1upoI https://archive.today/0hu7i https://archive.today/NsPUC https://archive.today/fLTQv https://archive.today/Wpz8S10/20/2014 - 11:21am
Andrew EisenNeo_DrKefka - "Attacking"? Interesting choice of words. Also interesting that you quoted something that wasn't actually said. Leaving out a relevant link, are you?10/20/2014 - 11:04am
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Neo_DrKefkaAnti-Gamergate supporter Robert Caruso attacks female GamerGate supporter by also attacking another cause she support which is the situation happening in Syia “LET SYRIANS SUFFER” https://archive.today/F14zZ https://archive.today/Wpz8S10/20/2014 - 10:18am
Neo_DrKefkaThat is correct in an At-Will state you or the employer can part ways at any time. However Florida also has laws on the books about "Wrongful combinations against workers" http://www.flsenate.gov/Laws/Statutes/2012/448.04510/20/2014 - 10:07am
james_fudgehe'd die if he couldn't talk about Wii U :)10/20/2014 - 9:16am
Michael ChandraBy the way, I am not saying Andrew should stop talking about Wii-U. I find it quite nice. :)10/20/2014 - 8:53am
Michael Chandra'How dare he ignore my wishes and my advice! I am his boss! I could have ordered him but I should be able to say it's advice rather than ordering him directly!'10/20/2014 - 8:52am
Michael ChandraIf GP goes "EZK, do not talk about X publicly for a week, we're preparing a big article on it" and he still tweets about X, they'd have a legitimate reason to be pissed.10/20/2014 - 8:52am
Michael ChandraIf GP tells Andrew "we'd kinda prefer it if you stopped talking about Wii-U for 1 week" and he'd tweet about it anyway, firing him for it would be idiotic.10/20/2014 - 8:51am
Michael ChandraLegal right, sure. But that doesn't make it any less pathetic of an excuse.10/20/2014 - 8:50am
ZippyDSMleeYou mean right to fire states.10/20/2014 - 8:50am
james_fudgesome states have "at will" employee laws10/20/2014 - 7:50am
quiknkoldIt says in the article that being in florida, you can get fired regardless if its a fireable offence10/20/2014 - 7:19am
Michael ChandraIf your employee respectfully disagrees with your advice, that's not a fireable offense. If they ignore your order, THEN you have the right to be pissed.10/20/2014 - 6:49am
 

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