Stopping by your local Dairy Queen over the holiday weekend? If so, here’s something to consider:
The Boston-based CCFC turned its attention to DQ Tycoon as part of its ongoing campaign to lobby Scholastic, Inc. to drop non-books items such as toys, make-up and video games from its school flyers. In a press release issued earlier this week, CCFC termed the game "egregious":
CCFC plans to continue to track Scholastic Book club offerings. One of the more egregious recent findings was the Dairy Queen video game, DQ Tycoon, which appears in Scholastic’s June 2009 Arrow flyer.
The Orlando Sentinel’s education blog picked up on the theme:
Some might suggest that DQ Tycoon isn’t in the same league with a Newbery Medal winner for children’s literature, such as Joseph Krumgold’s And Now Miguel, my personal favorite. But it apparently gets equal of better billing in the book club fliers. That coming of age book about a Hispanic boy in New Mexico, which won the Newbery in 1954, has been "thinker" literature for kids for 55 years. Will DQ Tycoon meet that test??
While it’s true that DQ Tycoon is probably not going to change anyone’s life, GamePolitics just had to ask: What’s so bad about a game based on ice cream? CCFC spokesman Josh Golin responded.
CCFC: The game is egregious because it’s an ad for Dairy Queen masquerading as a video game and ads for Dairy Queen have no place in schools. It is particularly galling that Scholastic is enlisting teachers as a sales force for the game because, at a time of heightened concerns about childhood obesity, many schools are limiting the types of foods that can be sold and marketed on their premises. I think it’s safe to say that without Scholastic, DQ would be unable to promote Blizzards (as many as 1,200 calories) in elementary schools.
GP: In my experience the "tycoon" game genre generally would seem to have at least some educational value, forcing players to plan, strategize, allocate resources, etc. Not exactly Manhunt 2. I noticed that the game next to DQ Tycoon in the ad is "1701," which I’ve played and which also brings a lot of historical flavor as well as the previously mentioned elements to the mix.
CCFC: I don’t dispute for a second that some video games can have educational value. Our concerns are a) the highly commercialized nature of so many of Scholastic’s offerings (not just the games) and b) the fact that Scholastic sells so many things that are not books in its "book clubs".
The fact of the matter is that books clearly play a special role in schools which is why Scholastic is allowed into classrooms and given the unique opportunity to sell directly to students. Scholastic is exploiting that access by selling so many things that aren’t books. I’m sure Game Stop or Toys R’ Us would love to have teachers hand out circulars for them every month.
GP: So, why does CCFC hate ice cream? Just kidding…