Yesterday GamePolitics broke the news that Boston Mayor Thomas Menino is partnering with the ESRB for a public service ad campaign designed to raise parental awareness of the industry's video game rating system.
I know parents face tough decisions these days about the media they allow into their homes. There’s simply no substitute for parental involvement and responsibility, and it is important that parents play an active role in choosing games for their children. ESRB ratings are an effective and informative resource that allows parents to decide if the video game their child wants is appropriate.
Suthers' message to parents will be broadcast on Colorado TV and radio.