iPhone Dev: AppStore Games Not Selling

While stories of striking App Store gold abound, a successful iPhone developer writes that the market is over-hyped and under-performing.

Using his STROMCODE blog as a platform, developer Rick Strom complains that even some best-selling apps generate very little return for their creators:

With two apps on the [Top 100] paid charts, one would assume I’m rolling in dough… 

The reality is much more startling.  In order [for Strom’s Zen Jar app] to place #34 on the social networking charts, you need 30-35 downloads a day.  At the standard app store pricing of .99, and after Apple takes its cut, that means your app needs to bring in a little over $20 a day to chart at that position… 

 

So what does this all mean?  Well keep in mind there are over 36,000 apps in the app store.  If the apps on the category charts are doing those sorts of numbers, what do you think the rest of them are doing?

Nothing.  Absolutely nothing.   The aren’t selling at all…

 

The app store isn’t a sane marketplace at all, any more than the lottery is…  

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