Still Alive: E3

A year ago I pronounced E3 dead.

I was wrong.

Of course, when I wrote those words, the impressive expo staged last week was not what I had in mind. Instead, as 2008’s pitiful show wound down, I checked E3 for vital signs and found none. I wasn’t alone, of course. E3 2008 was awash in criticism from media and industry types. Even Mr. Sims himself, Will Wright, termed the show "the walking dead."

But this year’s E3 has to be – by any measure – rated a success. While it wasn’t the exercise in rampant game biz excess that we experienced in prior years, it had ample excitement and plenty of buzz. And, truth be told, sharing the L.A. Convention Center with 41,000 other attendees was a far more pleasant experience than the godawful crush caused by the crowd of 80,000 let into the last big E3 in 2006.

In any case, kudos must be paid to the ESA and its member companies for following up on their commitment to turning E3’s sinking ship around. The expo, of course, is the video game industry’s annual chance to strut its stuff and it deserves to be a showcase. Hell, gamers want it to be a showcase. It’s no secret that gamers drool over E3, yours truly included. Personally, 2009 was my 12th trip to the big dance. I’ve attended E3 in Atlanta, Santa Monica, and – a bunch of times – at the LACC. Afterward, I return home feeling re-energized about games and maybe even a bit let down by the prospect of life without 50-foot high displays, pulsing lights, amped-up music and booth babes.

To let E3 and its storied history just fade away might seem unthinkable, but that’s exactly the direction in which the industry was heading when it allowed bean counters to dictate policy. Thankfully, those who understand just how important E3 is to the video game community stepped in and saved the day.

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  1. Alex says:

    While last year’s show sucked, this statement makes no sense to me.

    I’m not under the affluence of incohol as some thinkle peep I am. I’m not half as thunk as you might drink. I fool so feelish I don’t know who is me, and the drunker I stand here, the longer I get.

  2. ecco6t9 says:

    I was saying this years ago E3 should of NEVER went to a smaller showed, it devalued the industry and possibly set it 10 years back.

  3. chadachada321 says:

    He DID name the article "Still Alive" =p

    -If an apple a day keeps the doctor away….what happens when a doctor eats an apple?-

  4. Arcanagos says:

    It’s hard to overstate my satisfaction…

    Aperture Science


    "Go ahead and hate your neighbor, go ahead and cheat a friend. Do it in the name of Heaven, Jack Thompson’ll justify it in the end." – nightwng2000

  5. chadachada321 says:

    This was a triumph…

    -If an apple a day keeps the doctor away….what happens when a doctor eats an apple?-

  6. mdo7 says:


    I don’t mind the booth babes.  A lot of them I’ve seen on E3 video looks very hot and cute.  They probably did it either for the money or for the love of video game like many of us are.  Beside some of us may get lucky and we may get their names and number (and some Xbox Live ID or/and PSN ID).  Some of us needs girlfriends when we don’t play video game. 

  7. insanejedi says:

    Wait till everyone says E3 Is too big or too expensive and full of booth babes agian.

  8. Vaemer-Riit Sneaky Cheetah says:

    They are hosting expos and their still alive.


    Sorry I had to =^/_\^=

  9. hellfire7885 says:

    It may be back to the "look at all this excitement and you can’t come" vibe, but it is nice to see it achieve a sort of balance.

  10. Speeder says:

    I am so happy!

    I drolled over E3 since I was on high-school… Now I saw E3 dieing while still at university…


    E3 is Still Alive, so I can now have the chance to see E3 after I get a job in the industry ^^


  11. Thomas P. says:

    Again, E3 is larger then life because the industry is larger then life.  E3 08 was an example of what happens when you take the party out of the party.

  12. ematuskey says:

    <i>but that’s how low the industry had allowed the show to sink once it started letting bean counters dictate policy.</i>

    Not sure if I agree with that assessment–by some accounts, E3 began to interfere with the development of games by demanding excessive time and resources for demos and displays.  If the companies have reigned in the excess so E3 isn’t a distraction anymore, great!  If they haven’t, I’d rather they stay focused.  😛

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