NIMF’s Walsh Lauds ESA for Pushing ESRB at App Store Games

The ESA & ESRB (which is owned by ESA) have recently begun a push to bring the videogame industry’s content rating system to that wild frontier of gaming known as the iTunes App Store.

The ESA plan has now received support from a rather unexpected source.

Dr. David Walsh of the National Institute on Media & the Family has weighed in with an endorsement of ESA boss Mike Gallagher’s offer to have the ESRB rate App Store games. In a statement released late on Friday, Walsh said:

Michael Gallagher deserves considerable credit for his foresight in identifying the latest challenge for parents, the gaming industry and the ESRB. As gaming technology continues to advance and games become more accessible via online downloads and phone applications, parents will need new tools to keep inappropriate games out of their kids’ hands.


Gallagher took a great first step offering to work with Apple to ensure inappropriate content does not make its way into kids’ lives. I hope Apple accepts his offer and reaches out to other organizations like the ESRB and non-industry groups who are concerned about this issue and can offer valuable insight.

GP: As GamePolitics reported last September,  the National Institute on Media & the Family was the recipient of a $50,000 grant from the ESA Foundation.

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  1. 0
    TBoneTony says:

    I would not listen to a single thing that NIMF person says.

    No matter what he tries to say or do, he should have no verbal impact to persuade his political speech on anyone.

    Even though I feel that ESRB ratings on App store games is perhaps a good idea, it is hard to see if it would work if Indie developers have to suffer from high costs.

    Or at least allowing an AO rating for games via download to avoid any controversies of M rated games that contain a few questionable elements that might give headlines to the NIMF to attack the Videogame Industry as they so often have done in the past.


  2. 0
    DarkSaber says:

    Well, he will just so long as the cheque clears, at any rate.


    I LIKE the fence. I get 2 groups to laugh at then.

  3. 0
    lumi says:

    I think this is a good thing.  ESRB handling App store games is fine, and will hopefully cut off some potential controversies before the MSM gets a chance to blow them out of proportion, as they undoubtedly will.

  4. 0
    DarkSaber says:

    The same spoilt ones that are Apples usual demographic.


    I LIKE the fence. I get 2 groups to laugh at then.

  5. 0
    DarkSaber says:

    Yeah, never mind all those nuisance facts that proved they were scaremongering/out-right lying, that cheque proved the ESAs worth far more.

    I wonder what Walsh spent it on.


    I LIKE the fence. I get 2 groups to laugh at then.

  6. 0
    Adamas Draconis says:

    Agreed, but then it’s the NIMF’s, so they are just playing their normal hypocrite card.

    Hunting the shadows of the troubled dreams.

  7. 0
    DarkSaber says:

    What a difference a cheque makes.


    I LIKE the fence. I get 2 groups to laugh at then.

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