Video Standards Council to Play Enforcer Role In New UK Game Ratings Scheme

Although our initial coverage of today’s Digital Britain report focused on the long-awaited decision regarding ownership of U.K. video game ratings, there is much more to the story.

In relation to PEGI’s big win over BBFC, gamesindustry.biz reports that Britain’s Video Standards Council will be given tough enforcement powers to ensure that game publishers and retailers conform to content rating guidelines. The VSC will be empowered to fine companies which do not adhere to the PEGI system and, in extreme cases, may even ban titles from being sold in the U.K.

Of the VCS’s role in enforcing the new system, EA’s Keith Ramsdale told gi.biz:

The VSC will be an independent body, as is the PEGI system, and while I’m sure there’s some joining up to do, it’s a tough system.

We’ve gone further than the recommendations and PEGI will impose fines for non-compliance and possible exclusion from the PEGI system for non compliance…

Of course there will be checks on what content people put in, and there will be highly punitive measures should publishers not comply.

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