2K Sports Takes NBA Game to Chinese Market

June 23, 2009 -

Basketball is wildly popular in China and so are online games.

Seeing big revenue in that combination, 2K Sports announced today that it will create an online version of pro hoops game NBA 2K for the Chinese market. Chinese Internet portal Tencent Holdings will partner with 2K Sports on the deal.

Licensing for the game includes all NBA team along with current and retired players. 2K Sports president Christoph Hartmann is quoted in a press release issued this morning:

The incredible popularity of basketball in Asia combined with the love of online games in that region makes this a very exciting project for 2K. For the first time, 2K is developing an online game combining our expertise in making the best-selling and top-rated NBA 2K video game franchise with the proven ability of Tencent for developing and operating highly successful online game communities in China.

Online gaming was a $2.75 billion business in China in 2008 and more than a billion Chinese viewed NBA programming during the just-completed season.


Comments

Re: 2K Sports Takes NBA Game to Chinese Market

Wonder how long it will be until China bans it for not being CHinese enough.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: 2K Sports Takes NBA Game to Chinese Market

I was wondering how long it'd take before someone would make a dumbass remark like this.

Not long, apparently.

Re: 2K Sports Takes NBA Game to Chinese Market

Well that sure told me didn't it.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: 2K Sports Takes NBA Game to Chinese Market

mikedo2007

I'm not that suprised that this game is coming out in China, Basketball is becoming popular in Asia.  I remember they released the 2K baseball in Japan and probably Korea.  I wonder if Sony can try to release MLB 09: the Show in Japan and Korea, it would boost sales and and boost the PS3 sales in Asia. 

Re: 2K Sports Takes NBA Game to Chinese Market

I hear that China has more people shooting hoops as recreation than the entire population of the US. The NBA has already tapped into that market a decade ago with its sales of NBA merchandise, and there were also many Nike ad campaigns in the 90's. I won't be all surprised if basketball video games weren't already popular there, games imported from the US.

GameSnooper

Re: 2K Sports Takes NBA Game to Chinese Market

Basketball was popularized in Asia a huge amount in the 90s thanks to anime like Slam Dunk. The sheer number of teenagers in Taiwan, Japan, Korea, and China who started playing basketball because of that anime is staggering, to say the least.


Re: 2K Sports Takes NBA Game to Chinese Market

Yo. Yao.

 
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Andrew EisenThere were two comments other than Kochera and Tito's. One pointed out the Escapist Code of Conduct, another comment was in support of Tito.09/20/2014 - 12:40am
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Kronotechnical reasons. Anyways, I need to get to sleep as well.09/20/2014 - 12:29am
KronoAnd he wasn't the only one pushing Tito to censor the thread. If Tito had bowed to peer pressure, we likely wouldn't have gotten this http://goo.gl/vKiYtR which grew out of that thread. Said thread also lasted until a new one needed to be made for09/20/2014 - 12:28am
Krono@Andrew So it's an example of Kuchera crossing the line from reporter to advocate. And an example of the group pressuring for censorship.09/20/2014 - 12:21am
E. Zachary KnightAnyway, I am off to bed. I will probably wake up to all of this being knocked off the shout box.09/20/2014 - 12:20am
E. Zachary KnightKrono, that is the type of reading too much into things that bugs me. Ben did no such thing. Greg had the last word in that part of the exchange. The rest was about how to approach the story and Quinn.09/20/2014 - 12:19am
Andrew EisenSo?09/20/2014 - 12:13am
KronoExcept that the forum thread wasn't harassment, and Kuchera continued to push for the thread's removal after Tito made it clear he didn't consider it harassment.09/20/2014 - 12:12am
Andrew EisenPersonally, I see nothing wrong with someone offering their opinion or the other person making up their own mind on how to run their site.09/20/2014 - 12:06am
E. Zachary KnightKrono, I read nothing of the sort in that email chain. I read Ben giving advice on what to do when a forum thread is used to harass someone and spread falshoods about them and others.09/20/2014 - 12:05am
KronoThat's exactly what Ben Kuchera was doing to Greg Tito.09/19/2014 - 11:58pm
Krono@EZK So you see nothing wrong with one journalist pressuring a journalist from a different organization to not only not run a story, but to censor a civil discussion already taking place?09/19/2014 - 11:56pm
E. Zachary KnightI write for a number of blogs and talk to people who write similar blogs all the time for tips and advice. I see nothing wrong with that.09/19/2014 - 11:50pm
 

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