Boston Mayor Who Forced GTA Ads from Public Transit Now Appears on Buses Pushing ESRB

July 2, 2009 -

It wasn't that long ago that Boston Mayor Thomas Menino forced the removal of ads for Grand Theft Auto: Vice City Stories from public transit vehicles operated by the Massachusetts Bay Transit Authority. Menino's office also pushed (unsuccessfully) for video game legislation last year.

Thus, there's irony aplenty to be found in seeing Menino's face plastered onto Boston buses, courtesy of the ESRB.

Last month GamePolitics broke the news that Menino was partnering with the ESRB on a public service ad campaign designed to raise parental awareness of the video game industry's content rating system. The bus ads are just a piece of that campaign which also includes TV spots, radio ads and outdoor print ads.

Locally, the Boston Globe and Boston-based Joystiq blogger Alexander Sliwinski have both taken note of the appearance of Menino's mug on local public transit. According to the Globe, the ESRB forked over $43,195 to the MBTA for the three-month bus ad campaign.

Perhaps not surprisingly, Menino is running for re-election this year. Prof. John Berg of the Suffolk University government department commented on the ads:

They can do this stuff, which is no doubt intended to help the [re-election] campaign, but looks very legitimate because they’re taking advantage of their role as head of the city.


Comments

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

"Politics makes for strange bedfellows." seems like more apt a phrase.

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

"Thus, there's irony aplenty to be found in seeing Menino's face plastered onto Boston buses, courtesy of the ESRB."

See sig.

"That's not ironic. That's justice."

"That's not ironic. That's justice."

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

The term "realpolitik" comes to mind.

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

Perhaps the ESA threatened him with Lite Brites in order to get him on board...

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

You deserve cookies for that.

 

"That's not ironic. That's justice."

"That's not ironic. That's justice."

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

mikedo2007

Jack Thompson (assuming he's reading it now) saying this guy is part of the conspiracy and says Boston has now been officially rape by the video game industry and warn people don't go to Boston because they promote murder simulator in 3...2...1

 

Glad to see more changes and inprovements for him when it comes to video game.

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

Isn’t their state Free Health Care currently having huge problems that he should be addressing? Or Government there starting to rationing care? So video games are more important then someone older with huge problems told to live with their pain or they cannot give them this care right now?

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

"someone older with huge problems told to live with their pain or they cannot give them this care right now?"

I thought that was the job of private health insurance companies to tell them that.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.
 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Goth_SkunkAnd at long last, I think I'm finally done.06/30/2015 - 3:08am
Goth_SkunkAnd if those progressive games fail to make any headway in the market, don't blame gamer culture for not being cultured enough to appreciate the product. Own up to the fact that the game either sucks, is not interesting, or both.06/30/2015 - 3:06am
Goth_Skunknor suggest that the games industry and culture is rife with toxicity because of it and needs to change for the good of the medium. There is room in the market for progressive games to co-exist with games like Hatred, not replace them outright.06/30/2015 - 3:04am
Goth_SkunkAnd if the overly violent content of most AAA games or the perceived mistreatment of women in such games bothers one, by all means criticize it, but do not under any circumstances suggest that it such content shouldn't exist or be promoted,06/30/2015 - 3:02am
Goth_SkunkGames, for the most part, let you do this! You can be the man or woman you're not. You can escape reality and immerse yourself in the experience. And that's wonderful! I play as female characters all the time in games I play, when the option is available.06/30/2015 - 2:59am
Goth_SkunkA choice that nature denied transgender people at birth! People don't undergo gender reassignment because they want to be transgender; they undergo gender reassignment because they want to be the gender they identify with!06/30/2015 - 2:52am
Goth_SkunkBut I think it gets silly when people start asking for the ability to play as a transgender protagonist. I mean, why would one do that? One usually has the option to create a character that's either a man or a woman, gay or straight. You have the choice!06/30/2015 - 2:50am
Goth_Skunkfirst two games, a move which was ultimately corrected in the 3rd game. By extension, Dragon Age has always had the option, and good on it!06/30/2015 - 2:45am
Goth_SkunkBut it certainly is good to see developers entertain the allowance of allowing the player to develop their protagonist to be homosexual if they want. The Mass Effect series was criticized rightly for not allowing a male homosexual romance plot in the06/30/2015 - 2:44am
Goth_Skunkand only just by the slimmest of margins. Homosexuality is sadly still a hot button controversy in the USA, which makes developing a noteworthy game with a hardcoded homosexual lead or theme a dangerous risk to take.06/30/2015 - 2:37am
Goth_SkunkThe United States is the largest single customer base for video games in the world, and it only just mandated by rule of its Supreme Court that marriage ought to be just as much an inalienable right for homosexuals as it is for heterosexuals,06/30/2015 - 2:35am
Goth_SkunkFor example, it would be difficult for a developer to produce a AAA quality game where the protagonist is hardcoded to be MtF transgender, and convince enough people to buy it in order to make it worth its production costs.06/30/2015 - 2:31am
Goth_SkunkNo Mecha, not woe unto those who ask for representation. By all means, ask and be represented. I don't have an issue with it, nor would I say anyone in GamerGate does either. But be reasonable about asking too.06/30/2015 - 2:27am
Goth_Skunkthat would've made Benedict Arnold raise a glass in toast.06/30/2015 - 2:25am
MechaCrashGamers are more than straight white men, but woe unto those who actually ask for representation!06/30/2015 - 2:24am
Goth_SkunkBut Games Journalism, who in the past has stood up for gamers and developers, when their hobby was under attack by idealogues and governments for being overly violent, suddenly switched sides in a move06/30/2015 - 2:24am
Goth_SkunkYet the media continues to push that narrative, and they will continue to do so until their medium dies out from obscelesence or when the old guard retires and is replaced by people who were raised by gamers, people who know the score.06/30/2015 - 2:20am
Goth_SkunkGamerGate, by my view, is far more diverse and inclusive that the purveying culture surrounding games journalism right now. The stereotypical gamer is a straight white male, but GamerGate has shown, time and time again, that this is not really the case.06/30/2015 - 2:18am
Goth_SkunkAfter all, you did just call it a "problem."06/30/2015 - 2:15am
Goth_SkunkAs opposed to setting the bar high, creating a culture clique that promotes exclusivity rather than inclusivity. Cronyism rather than diversity. Do you feel that inclusivity and diversity are just buzzwords to be used whenever convenient?06/30/2015 - 2:12am
 

Be Heard - Contact Your Politician