Boston Mayor Who Forced GTA Ads from Public Transit Now Appears on Buses Pushing ESRB

July 2, 2009 -

It wasn't that long ago that Boston Mayor Thomas Menino forced the removal of ads for Grand Theft Auto: Vice City Stories from public transit vehicles operated by the Massachusetts Bay Transit Authority. Menino's office also pushed (unsuccessfully) for video game legislation last year.

Thus, there's irony aplenty to be found in seeing Menino's face plastered onto Boston buses, courtesy of the ESRB.

Last month GamePolitics broke the news that Menino was partnering with the ESRB on a public service ad campaign designed to raise parental awareness of the video game industry's content rating system. The bus ads are just a piece of that campaign which also includes TV spots, radio ads and outdoor print ads.

Locally, the Boston Globe and Boston-based Joystiq blogger Alexander Sliwinski have both taken note of the appearance of Menino's mug on local public transit. According to the Globe, the ESRB forked over $43,195 to the MBTA for the three-month bus ad campaign.

Perhaps not surprisingly, Menino is running for re-election this year. Prof. John Berg of the Suffolk University government department commented on the ads:

They can do this stuff, which is no doubt intended to help the [re-election] campaign, but looks very legitimate because they’re taking advantage of their role as head of the city.


Comments

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

"Politics makes for strange bedfellows." seems like more apt a phrase.

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

"Thus, there's irony aplenty to be found in seeing Menino's face plastered onto Boston buses, courtesy of the ESRB."

See sig.

"That's not ironic. That's justice."

"That's not ironic. That's justice."

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

The term "realpolitik" comes to mind.

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

Perhaps the ESA threatened him with Lite Brites in order to get him on board...

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

You deserve cookies for that.

 

"That's not ironic. That's justice."

"That's not ironic. That's justice."

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

mikedo2007

Jack Thompson (assuming he's reading it now) saying this guy is part of the conspiracy and says Boston has now been officially rape by the video game industry and warn people don't go to Boston because they promote murder simulator in 3...2...1

 

Glad to see more changes and inprovements for him when it comes to video game.

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

Isn’t their state Free Health Care currently having huge problems that he should be addressing? Or Government there starting to rationing care? So video games are more important then someone older with huge problems told to live with their pain or they cannot give them this care right now?

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

"someone older with huge problems told to live with their pain or they cannot give them this care right now?"

I thought that was the job of private health insurance companies to tell them that.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.
 
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Andrew EisenGee, I guess putting a former cable industry lobbyist as the Chairman of the FCC wasn't that great of an idea. http://www.nytimes.com/2014/04/24/technology/fcc-new-net-neutrality-rules.html?_r=204/23/2014 - 7:26pm
Andrew EisenIanC - I assume what he's getting at is the fact that once PS3/360 development ceases, there will be no more "For Everything But Wii U" games.04/23/2014 - 5:49pm
Andrew EisenMatthew - Yes, obviously developers will eventually move on from the PS3 and 360 but the phrase will continue to mean exactly what it means.04/23/2014 - 5:45pm
IanCAnd how does that equal his annoying phrase being meaningless?04/23/2014 - 5:09pm
Matthew Wilson@Andrew Eisen the phrase everything but wiiu will be meaningless afer this year becouse devs will drop 360/ps3 support.04/23/2014 - 4:43pm
Andrew EisenFor Everything But... 360? Huh, not many games can claim that title. Only three others that I know of.04/23/2014 - 3:45pm
MaskedPixelantehttp://www.joystiq.com/2014/04/23/another-world-rated-for-current-consoles-handhelds-in-germany/ Another World fulfills legal obligations of being on every gaming system under the sun.04/23/2014 - 12:34pm
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Andrew EisenI love RPGs but I didn't much care for Tales of Symphonia. I didn't bother with its sequel.04/23/2014 - 11:21am
InfophileIt had great RPGs because MS wanted to use them to break into Japan. (Which had the side-effect of screwing NA PS3 owners out of Tales of Vesperia. No, I'm not bitter, why do you ask?)04/23/2014 - 10:52am
RedMageI'm still disappointed the 360 never broke into Japan either. It had a bevy of great RPGs in the late 2000s.04/23/2014 - 9:48am
TheSmokeyhttp://www.huffingtonpost.com/2014/04/22/call-of-duty-swatting-hoax_n_5195659.html?utm_hp_ref=canada&ir=Canada CoD loser calls SWAT on person who beat him04/23/2014 - 7:13am
MaskedPixelantehttp://www.joystiq.com/2014/04/23/xbox-one-reaches-japan-on-september-4/ Just give it up, Microsoft. You're NEVER going to be big in Japan, especially now that the notoriously clunky in Japan Kinect is MANDATORY.04/23/2014 - 7:10am
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ZippyDSMleehttp://www.escapistmagazine.com/news/view/133898-Fatal-Frame-V-Coming-Exclusively-to-Wii-U04/22/2014 - 8:50pm
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