Boston Mayor Who Forced GTA Ads from Public Transit Now Appears on Buses Pushing ESRB

July 2, 2009 -

It wasn't that long ago that Boston Mayor Thomas Menino forced the removal of ads for Grand Theft Auto: Vice City Stories from public transit vehicles operated by the Massachusetts Bay Transit Authority. Menino's office also pushed (unsuccessfully) for video game legislation last year.

Thus, there's irony aplenty to be found in seeing Menino's face plastered onto Boston buses, courtesy of the ESRB.

Last month GamePolitics broke the news that Menino was partnering with the ESRB on a public service ad campaign designed to raise parental awareness of the video game industry's content rating system. The bus ads are just a piece of that campaign which also includes TV spots, radio ads and outdoor print ads.

Locally, the Boston Globe and Boston-based Joystiq blogger Alexander Sliwinski have both taken note of the appearance of Menino's mug on local public transit. According to the Globe, the ESRB forked over $43,195 to the MBTA for the three-month bus ad campaign.

Perhaps not surprisingly, Menino is running for re-election this year. Prof. John Berg of the Suffolk University government department commented on the ads:

They can do this stuff, which is no doubt intended to help the [re-election] campaign, but looks very legitimate because they’re taking advantage of their role as head of the city.


Comments

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

"Politics makes for strange bedfellows." seems like more apt a phrase.

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

"Thus, there's irony aplenty to be found in seeing Menino's face plastered onto Boston buses, courtesy of the ESRB."

See sig.

"That's not ironic. That's justice."

"That's not ironic. That's justice."

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

The term "realpolitik" comes to mind.

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

Perhaps the ESA threatened him with Lite Brites in order to get him on board...

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

You deserve cookies for that.

 

"That's not ironic. That's justice."

"That's not ironic. That's justice."

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

mikedo2007

Jack Thompson (assuming he's reading it now) saying this guy is part of the conspiracy and says Boston has now been officially rape by the video game industry and warn people don't go to Boston because they promote murder simulator in 3...2...1

 

Glad to see more changes and inprovements for him when it comes to video game.

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

Isn’t their state Free Health Care currently having huge problems that he should be addressing? Or Government there starting to rationing care? So video games are more important then someone older with huge problems told to live with their pain or they cannot give them this care right now?

Re: Boston Mayor Who Forced GTA Ads from Public Transit Now ...

"someone older with huge problems told to live with their pain or they cannot give them this care right now?"

I thought that was the job of private health insurance companies to tell them that.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.
 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
E. Zachary KnightYes, but it has never been confirmed as in development, or even pre-production.09/02/2014 - 2:21pm
MaskedPixelanteBlack Panther's been on the short list for a while.09/02/2014 - 2:18pm
E. Zachary KnightIt is possible that Stan Lee mispoke. I don't think he knows everything Marvel movies. But it is a sweet idea if true.09/02/2014 - 2:04pm
Andrew EisenSo says Stan Lee who almost certainly wouldn't know.09/02/2014 - 2:04pm
MaskedPixelantehttp://www.cinemablend.com/new/Marvel-Black-Panther-Movie-Confirmed-By-Stan-Lee-66993.html Black Panther is apparently getting a movie. And maybe one for Black Widow, even though I think it's too late for her.09/02/2014 - 1:53pm
Cheater87Look what FINALLY came to Australia uncut! http://www.gamespot.com/articles/left-4-dead-2-gets-reclassified-in-australia/1100-6422038/09/02/2014 - 6:49am
Andrew EisenHence the "Uh, yeah. Obviously."09/02/2014 - 12:53am
SleakerI think Nintendo has proven over the last 2 years that it doesn't.09/02/2014 - 12:31am
Andrew EisenSleaker - Uh, yeah. Obviously.09/01/2014 - 8:20pm
Sleaker@AE - exclusives do not a console business make.09/01/2014 - 8:03pm
Papa MidnightI find it disappointing that, despite the presence of a snopes article and multiple articles countering it, people are still spreading a fake news story about a "SWATter" being sentenced to X (because the number seems to keep changing) years in prison.09/01/2014 - 5:08pm
Papa MidnightAnd resulting in PC gaming continuing to be held back by developer habits09/01/2014 - 5:07pm
Papa MidnightI find it disappointing that the current gen of consoles is representative of 2009-2010 in PC gaming, and will be the bar by which games are released over the next 8 years - resulting in more years of poor PC ports (if they're ever ported)09/01/2014 - 5:06pm
Andrew EisenMeanwhile, 6 of Wii U's top 12 are exclusive: Mario 3D World, Nintendo Land, Pikmin 3, Mario Kart 8, Wonderful 101, and ZombiU. (Wind Waker HD is on the list too but I didn't count it.)09/01/2014 - 4:36pm
Andrew EisenLikewise, only two of Xbox One's top 12 are exclusive: Dead Rising 3 and Ryse: Son of Rome (if you ignore a PC release later this year).09/01/2014 - 4:34pm
Andrew EisenNot to disrespect the current gen of consoles but I find it telling that of the "12 Best Games For The PS4" (per Kotaku), only two are exclusive to the system: Infamous: Second Son and Resogun.09/01/2014 - 4:30pm
MaskedPixelantehttp://www.joystiq.com/2014/09/01/beyond-two-souls-ps4-trophies-emerge-directors-cut-reported/ MMM MMM, nothing quire like reheated last gen games to make you appreciate the 400 bucks you spent on a new console.09/01/2014 - 4:24pm
Andrew EisenThat's actually a super depressing thought, that a bunch of retweeters are taking that pic as an illustration of the actual issue instead of an example of a complete misunderstanding of it.09/01/2014 - 4:20pm
Andrew EisenObviously, the picture was created by someone who doesn't understand what the issue actually is (or, possibly, someone trying to satire said misunderstanding).09/01/2014 - 4:10pm
Papa MidnightPeople fear and attack what they do not understand.09/01/2014 - 4:04pm
 

Be Heard - Contact Your Politician