Developer of iPhone Drug-Dealing Game Fears Apple Banhammer

The top dog at U.K developer A-steroids, creator of Underworld: Sweet Deal for the iPhone, is worried that his company's game is going to be rejected by Apple over its drug-dealing theme.

As readers may recall, this is a bit of an ongoing saga. GamePolitics reported in December, 2008 that A-steroids had renamed the game, originally called DrugLords, in an effort to avoid an App Store ban. A few days later, an Englishwoman who lost her daughter to heroin abuse called upon Apple to ban the game, whatever its title.

Apparently the issue is still up in the air, based on an e-mail GamePolitics received today from Andrey Podoprigora, Head of Studio for A-steroids:

We have recently released our first game on the AppStore - Underworld: SweetDeal. The game was previously known as DrugLords, location-based MMO about dirty trade...

This week, we have submitted the game in it's original drug-trade setting to the AppStore. We were hoping that after the iPhone 3.0 came out with it's parental controls improved, there is a chance for the game to finally come through.

Now, we have got an update from Apple, saying they require "unexpected additional time for review". Which is sort of bad because we are already familiar with responses like that - in December, 2008 this led to months of silence and then ended up as a reject. Would be sad if it means nothing changes in Apple's app reviewing policy.