Alabama Attorney General Backs ESRB Ratings

July 21, 2009 -

Alabama Attorney General Troy King (R) has become the latest high-ranking state official to endorse the video game industry's content rating system.

In a press release issued yesterday, King announced a public service ad campaign designed to raise parental awareness of the ESRB rating system. The PSAs featuring King will air on radio and TV.

The A.G. commented on the campaign in yesterday's press release:

I know parents face tough decisions these days about the media they allow into their homes. There’s simply no substitute, though, for parental involvement and responsibility, and it’s important that parents play an active role in choosing games for their children. ESRB ratings are an effective and informative resource that allows parents to decide if the video game their child wants is appropriate, and rating summaries provide even more insight into exactly what a parent would want to know about in a game. I’m proud to be educating parents in our state about the tools at their disposal.

As GamePolitics has noted in the past, such campaigns are a sweet deal for the politicians involved. The ESRB picks up the cost of production for the spots and elected officials get a chance to show voters that they are concerned about children.

Readers can see King's PSA (as well as those made by other political figures) at the ESRB website.


Comments

Re: Alabama Attorney General Backs ESRB Ratings

Politicans getting behind the ESRB rating system to help parents decide what games are or aren't appropriate for their kids i'm cool with (even if i find the ESRB rating system to be extremely strict, i mean how is Halo M). Politicans trying to ban, censor or restrict access to games through unconstitutional laws is what i despise.

 "No law means no law" - Supreme Court Justice Hugo Black on the First Amendment

"No law means no law" - Supreme Court Justice Hugo Black on the First Amendment

Re: Alabama Attorney General Backs ESRB Ratings

I don't understand why more legislators in the US haven't gotten behind the ESRB.

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Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.

--- With the first link, the chain is forged.

Re: Alabama Attorney General Backs ESRB Ratings

Nice to see another(If not the 3rd or 4th i've seen) state is getting it when it comes to issues involving video games,ESRB and parenting.

Something useful for Alabama's your tax dollars.

 

Magic Taco

Re: Alabama Attorney General Backs ESRB Ratings

You mean FINALLY something usefull for our tax dollars.

 

Seriously though, nice to see the people we've put into office seem to get it. Hopefully we as a state will continue to elect people with open minds rather than the "Good Ol' Boys" and religious extremists of yesteryear.

Re: Alabama Attorney General Backs ESRB Ratings

Good luck on that one Morte, seen WAY too much 'Bama politics to not be cynical about it.

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: Alabama Attorney General Backs ESRB Ratings

A new generation is rising. Soon, we will enter into a new age.

Re: Alabama Attorney General Backs ESRB Ratings

I hope for it. I work for it. But you are talking about a state that needs a constitutional amendment for a town to adjust (up or down) local taxes (I notice no such requirement for state taxes).

 

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.
 
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Mattsworknamegamergate or any part of that movment. My biggest issues have always been more about my views on the idustry on a personal level rather then any affilication with GG.06/30/2015 - 9:50am
MattsworknameI only really every had any interest in the GG stuff when they were going in about the media and stuff and the whole "Gamers are Dead" junk. As a general rule, whatever issues I had with various groups was more my own issues, not anything specific with06/30/2015 - 9:49am
Andrew EisenI'm still trying to figure out where anyone is getting the idea violent content or lousy representation of women and minorities in video games shouldn't exist or be promoted.06/30/2015 - 9:25am
james_fudgeWell, members of GP first, members of GG second, I always say.06/30/2015 - 9:06am
black mantaConsidering it's only you and Mattsworkname that have been carrying the banner for it here, that pretty much testifies to how little influence they have. Most everyone else here couldn't care less.06/30/2015 - 8:54am
black mantaAgain GG is more like Occupy Wall Street than the Tea Party movement. They had their moment, but they fizzled out. And now exist more as a nebulous thing spouting ideas. They haven't achieved anything meaningful.06/30/2015 - 8:52am
black mantaAs sincere as your beliefs may be, the movement is still rife with bigots and misogynists.06/30/2015 - 8:51am
black mantaI'm sure you're heart's in the right place, Goth. But it doesn't excuse the behavior of GG's members towards the people they don't like.06/30/2015 - 8:50am
MattsworknameWow goth, write a novel why dont cha. Seriously I know you have a passion for this stuff, but wow, thats kinda overkill.06/30/2015 - 8:46am
james_fudgeI hereby dub this space the Mainifesto Box (tm)06/30/2015 - 8:34am
Infophile13 shouts in total by Goth in a row. I think I'm to blame here. If I'd read the Breitbart link when he'd posted it, maybe he wouldn't have felt the need to say everything here.06/30/2015 - 8:27am
E. Zachary KnightI go away for one night and Goth writes his Gamergate manifesto in the shoutbox.06/30/2015 - 8:15am
james_fudgeI blame Andrew for this.06/30/2015 - 8:10am
Goth_SkunkAnd at long last, I think I'm finally done.06/30/2015 - 3:08am
Goth_SkunkAnd if those progressive games fail to make any headway in the market, don't blame gamer culture for not being cultured enough to appreciate the product. Own up to the fact that the game either sucks, is not interesting, or both.06/30/2015 - 3:06am
Goth_Skunknor suggest that the games industry and culture is rife with toxicity because of it and needs to change for the good of the medium. There is room in the market for progressive games to co-exist with games like Hatred, not replace them outright.06/30/2015 - 3:04am
Goth_SkunkAnd if the overly violent content of most AAA games or the perceived mistreatment of women in such games bothers one, by all means criticize it, but do not under any circumstances suggest that it such content shouldn't exist or be promoted,06/30/2015 - 3:02am
Goth_SkunkGames, for the most part, let you do this! You can be the man or woman you're not. You can escape reality and immerse yourself in the experience. And that's wonderful! I play as female characters all the time in games I play, when the option is available.06/30/2015 - 2:59am
Goth_SkunkA choice that nature denied transgender people at birth! People don't undergo gender reassignment because they want to be transgender; they undergo gender reassignment because they want to be the gender they identify with!06/30/2015 - 2:52am
Goth_SkunkBut I think it gets silly when people start asking for the ability to play as a transgender protagonist. I mean, why would one do that? One usually has the option to create a character that's either a man or a woman, gay or straight. You have the choice!06/30/2015 - 2:50am
 

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