Alabama Attorney General Backs ESRB Ratings

Alabama Attorney General Troy King (R) has become the latest high-ranking state official to endorse the video game industry’s content rating system.

In a press release issued yesterday, King announced a public service ad campaign designed to raise parental awareness of the ESRB rating system. The PSAs featuring King will air on radio and TV.

The A.G. commented on the campaign in yesterday’s press release:

I know parents face tough decisions these days about the media they allow into their homes. There’s simply no substitute, though, for parental involvement and responsibility, and it’s important that parents play an active role in choosing games for their children. ESRB ratings are an effective and informative resource that allows parents to decide if the video game their child wants is appropriate, and rating summaries provide even more insight into exactly what a parent would want to know about in a game. I’m proud to be educating parents in our state about the tools at their disposal.

As GamePolitics has noted in the past, such campaigns are a sweet deal for the politicians involved. The ESRB picks up the cost of production for the spots and elected officials get a chance to show voters that they are concerned about children.

Readers can see King’s PSA (as well as those made by other political figures) at the ESRB website.

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  1. 0
    Adamas Draconis says:

    I hope for it. I work for it. But you are talking about a state that needs a constitutional amendment for a town to adjust (up or down) local taxes (I notice no such requirement for state taxes).


    Hunting the shadows of the troubled dreams.

  2. 0
    Adamas Draconis says:

    Good luck on that one Morte, seen WAY too much ‘Bama politics to not be cynical about it.

    Hunting the shadows of the troubled dreams.

  3. 0
    Morte says:

    You mean FINALLY something usefull for our tax dollars.


    Seriously though, nice to see the people we’ve put into office seem to get it. Hopefully we as a state will continue to elect people with open minds rather than the "Good Ol’ Boys" and religious extremists of yesteryear.

  4. 0
    magic_taco says:

    Nice to see another(If not the 3rd or 4th i’ve seen) state is getting it when it comes to issues involving video games,ESRB and parenting.

    Something useful for Alabama’s your tax dollars.


  5. 0
    Bigman-K says:

    Politicans getting behind the ESRB rating system to help parents decide what games are or aren’t appropriate for their kids i’m cool with (even if i find the ESRB rating system to be extremely strict, i mean how is Halo M). Politicans trying to ban, censor or restrict access to games through unconstitutional laws is what i despise.

     "No law means no law" – Supreme Court Justice Hugo Black on the First Amendment

  6. 0
    jedidethfreak says:

    I don’t understand why more legislators in the US haven’t gotten behind the ESRB.

    Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone’s feelings.

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