Study: Advergames Influence Kids' Food Choices

July 21, 2009 -

Online games used by food manufacturers to promote their products can sway food choices made by children, according to a new research report.

Food Industry website Flex News takes note of a study conducted at Georgetown University which found that foods suggested by advergames were craved by kids immediately after playing. The good news is that games pushing healthy snacks had a similar impact. 

Study authors Drs. Tiffany A. Pempek and Sandra L. Calvert interpret their work in the Archives of Pediatrics & Adolescent Medicine:

[The findings] suggest that concerns about online advergames that market unhealthy foods are justified...

[Using positive food messages with] this kind of social marketing approach could tip the scales toward the selection of higher-quality snacks, thereby helping to curb the obesity epidemic...

 

Our results suggest that not only is there a market for healthier foods and beverages, but advergames can be used to promote healthier choices and eating patterns, thereby tipping the balance toward a healthier society.

In the study, 30 low-income, African-American children between the ages of 9 and 10 played a Pac-Man-like game. In one version, junk food was gobbled up. In the other, healthy snacks were the target. The researchers found that kids who played the healthy version of the game tended to choose nutritious snacks afterward.


Comments

Re: Study: Advergames Influence Kids' Food Choices

Re: Study: Advergames Influence Kids' Food Choices

The Campaign for a commercial free Childhood has time to complain about school book fairs but not about this?

Re: Study: Advergames Influence Kids' Food Choices

They were complaining about advertainment games being sold through school book fairs. That Dairy Queen (was that right company?) one to be precise.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Study: Advergames Influence Kids' Food Choices

My question still stands. Sorry, but this woudl appear to be right up their alley.

Re: Study: Advergames Influence Kids' Food Choices

What the fucking fuck? They really had to do yet another study to determine that...advertisements work?

Wow, I guess all the thousands and thousands of companies producing advertisements really aren't completely off their rockers!

God, sometimes I wish I could be a researcher and do stupid crap like this.

Re: Study: Advergames Influence Kids' Food Choices

If I see an ad for Oreos after not thinking about Oreos for a long time, then it only makes sense that I'll crave it after being reminded of it. Duh.

-If an apple a day keeps the doctor away....what happens when a doctor eats an apple?-

-Optimum est pati quod emendare non possis-It is best to endure what you cannot change-

Re: Study: Advergames Influence Kids' Food Choices

Advertisments make kids eat food? Where the fuck Caption Obviouse when you need him?

http://www.magicinkgaming.com/

Re: Study: Advergames Influence Kids' Food Choices

Can I sue the makers of M.C. Kids and McDonald's Treasureland Adventure for my cholesterol levels?

Re: Study: Advergames Influence Kids' Food Choices

Not in Wisconsin, because they passed a law a few years ago preventing such lawsuits.  As for anywhere else, I don't know.

---

Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.

--- With the first link, the chain is forged.

Re: Study: Advergames Influence Kids' Food Choices

So advertising foods lead children to eat? Wow.

The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com/

Re: Study: Advergames Influence Kids' Food Choices

Can I get a "No Shit".

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Study: Advergames Influence Kids' Food Choices

Lol, double post... sorry.

The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com/

Re: Study: Advergames Influence Kids' Food Choices

The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com/

Re: Study: Advergames Influence Kids' Food Choices

Let's add this onto our "What Sells" list:

1. Sex sells

2. Controversy Sells

3. Flash Game Sells

Re: Study: Advergames Influence Kids' Food Choices

So... advertising affects us and certain demographics are more affected by it?

I think that has been obvious for a long time. I also think it has been proven by larger studies with better methodologies.

 

 

 
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MechaTama31Heh. I don't think you need a master's in politics to see that... ;)09/30/2014 - 7:32am
Matthew WilsonTrust me i read the same sites.I have a Master's in Applied Politics. I get to see through the spin both Left and Right that tend to be put on news stories.09/30/2014 - 1:02am
WymorenceI also have an extremely hard time in listening to people who froth at the mouth when the POTUS does something almost identical to the previous POTUS, but for some reason is subhuman for it this time around09/30/2014 - 12:43am
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james_fudgeIf I were in a cult I might try and shut myself away from opposing views...09/29/2014 - 11:48pm
james_fudgeoh and Nate Silver and Politico too.09/29/2014 - 11:48pm
james_fudgeI read a lot of sites every day, Drudge, Breitbart, Huffpo, DailKOS, Red State, Fox, MSNBC, CNN and i'm not infected. Time for people to get thicker skins.09/29/2014 - 11:46pm
james_fudgeNeo_DrKefka: you do know you visited "one of those sites" when you posted that article, right?09/29/2014 - 11:44pm
E. Zachary KnightOcarina of Time done up in the Link to the Past engine? You know I would buy this day one if it were official. http://kotaku.com/fans-are-remaking-ocarina-of-time-in-2d-164059481909/29/2014 - 11:14pm
MaskedPixelantehttps://twitter.com/raymond03155046/status/516735796754522113 "We're fundraising for the group who helped our pets out in their time of need." "lol ur just doing this for the money get over your cat."09/29/2014 - 9:26pm
MechaTama31https://www.humblebundle.com/store/p/dontmove_storefront <-- This looks like it might be the most incredible dollar I'll ever spend.09/29/2014 - 9:12pm
Matthew WilsonI agree. the same for MSNBC as well. both of them can go away, but like it or not its a free market and fox news make allot of money sadly.09/29/2014 - 7:46pm
quiknkoldI'm an independent voter. Vote Blue and Red. so I dont really visit any specific news sites(Though I know FoxNews can take a flying leap off a bridge)09/29/2014 - 7:02pm
quiknkoldFactcheck.org. there you go. neither left or right. straight down the center.09/29/2014 - 7:01pm
Craig R.When a website's tinfoil isn't enough, add your own!09/29/2014 - 6:32pm
Andrew EisenWe used to have a reader who constantly posted DailyKOS articles in the Shout box. I was amazed, not so much by the amazing and horrifically disingenuous spin the site put on these articles, but that our reader would add his own spin on top of it!09/29/2014 - 6:05pm
E. Zachary KnightYou do realize that DailyKOS is the Brietbart of the left wing agenda, right?09/29/2014 - 6:01pm
quiknkoldproblem with Breibart is, despite I totally agreeing with Nero's articles.....its freaking Breibart. Its not the best place int he world when it comes to trust. if DailyKos or think progress reported it....well...things would be better. but here we are.09/29/2014 - 6:00pm
Neo_DrKefkaAt this point I need to stop visiting certain sites. At least now I have a list of people and where they work where I need to avoid http://www.breitbart.com/Breitbart-London/2014/09/21/GameJournoPros-we-reveal-every-journalist-on-the-list09/29/2014 - 5:56pm
E. Zachary KnightNeo, Where in any published accounts of the games journo pro mailing list do they call anyone "misogynists, racist, sexist and that we are horrible people"?09/29/2014 - 5:47pm
 

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