Study: Advergames Influence Kids' Food Choices

July 21, 2009 -

Online games used by food manufacturers to promote their products can sway food choices made by children, according to a new research report.

Food Industry website Flex News takes note of a study conducted at Georgetown University which found that foods suggested by advergames were craved by kids immediately after playing. The good news is that games pushing healthy snacks had a similar impact. 

Study authors Drs. Tiffany A. Pempek and Sandra L. Calvert interpret their work in the Archives of Pediatrics & Adolescent Medicine:

[The findings] suggest that concerns about online advergames that market unhealthy foods are justified...

[Using positive food messages with] this kind of social marketing approach could tip the scales toward the selection of higher-quality snacks, thereby helping to curb the obesity epidemic...

 

Our results suggest that not only is there a market for healthier foods and beverages, but advergames can be used to promote healthier choices and eating patterns, thereby tipping the balance toward a healthier society.

In the study, 30 low-income, African-American children between the ages of 9 and 10 played a Pac-Man-like game. In one version, junk food was gobbled up. In the other, healthy snacks were the target. The researchers found that kids who played the healthy version of the game tended to choose nutritious snacks afterward.


Comments

Re: Study: Advergames Influence Kids' Food Choices

Re: Study: Advergames Influence Kids' Food Choices

The Campaign for a commercial free Childhood has time to complain about school book fairs but not about this?

Re: Study: Advergames Influence Kids' Food Choices

They were complaining about advertainment games being sold through school book fairs. That Dairy Queen (was that right company?) one to be precise.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Study: Advergames Influence Kids' Food Choices

My question still stands. Sorry, but this woudl appear to be right up their alley.

Re: Study: Advergames Influence Kids' Food Choices

What the fucking fuck? They really had to do yet another study to determine that...advertisements work?

Wow, I guess all the thousands and thousands of companies producing advertisements really aren't completely off their rockers!

God, sometimes I wish I could be a researcher and do stupid crap like this.

Re: Study: Advergames Influence Kids' Food Choices

If I see an ad for Oreos after not thinking about Oreos for a long time, then it only makes sense that I'll crave it after being reminded of it. Duh.

-If an apple a day keeps the doctor away....what happens when a doctor eats an apple?-

-Optimum est pati quod emendare non possis-It is best to endure what you cannot change-

Re: Study: Advergames Influence Kids' Food Choices

Advertisments make kids eat food? Where the fuck Caption Obviouse when you need him?

http://www.magicinkgaming.com/

Re: Study: Advergames Influence Kids' Food Choices

Can I sue the makers of M.C. Kids and McDonald's Treasureland Adventure for my cholesterol levels?

Re: Study: Advergames Influence Kids' Food Choices

Not in Wisconsin, because they passed a law a few years ago preventing such lawsuits.  As for anywhere else, I don't know.

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Freedom of speech means the freedom to say ANYTHING, so long as it is the truth. This does not exclude anything that might hurt someone's feelings.

--- With the first link, the chain is forged.

Re: Study: Advergames Influence Kids' Food Choices

So advertising foods lead children to eat? Wow.

The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com/

Re: Study: Advergames Influence Kids' Food Choices

Can I get a "No Shit".

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Study: Advergames Influence Kids' Food Choices

Lol, double post... sorry.

The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com/

Re: Study: Advergames Influence Kids' Food Choices

The cynical side of videogames (spanish only): http://thelostlevel.blogspot.com/ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com/

Re: Study: Advergames Influence Kids' Food Choices

Let's add this onto our "What Sells" list:

1. Sex sells

2. Controversy Sells

3. Flash Game Sells

Re: Study: Advergames Influence Kids' Food Choices

So... advertising affects us and certain demographics are more affected by it?

I think that has been obvious for a long time. I also think it has been proven by larger studies with better methodologies.

 

 

 
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Matthew Wilson@info depends on the sector. for example, have you looked at how powerful unions are in the public sector? I will make the argument they have too much power in that sector.07/07/2015 - 12:39pm
InfophileIt's easy to worry about unions having too much power and causing harm. The odd thing is, why do people seem to worry about that more than the fact that business-owners can have too much power and do harm, particularly at a time when unions have no power?07/07/2015 - 12:31pm
Matthew Wilsonthe thing is unions earned their bad reputation in the US. the way unions oparate the better at your job you are, the likely you want to be in a union.07/07/2015 - 11:33am
InfophilePut that way, "right to work" seems to have BLEEP-all to do with gay rights. Thing is, union-negotiated contracts used to be one of the key ways to prevent employers from firing at will. Without union protection, nothing stops at-will firing.07/07/2015 - 11:06am
Infophilehas an incentive to pay dues if they're represented either way, so the union is starved for funds and dies, unless things are bad enough that people will pay dues anyway.07/07/2015 - 11:02am
InfophileFor those who don't know, "right to work" laws mean that it can't be a condition of an employment contract that you pay union dues. That is, the right to work without having to pay dues. Catch is, unions have to represent non-members as well, so no one...07/07/2015 - 11:01am
MechaCrashUnexpected? Seriously?07/07/2015 - 10:55am
Mattsworknamejob they wanted without the unions getting involved. The problem is, it has some unexpected side effects, like the ones Info mentioned07/07/2015 - 8:49am
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Infophile(cont'd) discriminatory. This can only be done for protected classes which are outlined in law (race, sex, religion, ethnicity everywhere, sexual orientation in some states). So, a gay person could be fired because they're gay and have no recourse there.07/07/2015 - 7:27am
Infophile@Goth: See here: http://www.snopes.com/politics/sexuality/firedforbeinggay.asp for a good discussion on it. Basically, the problem is that in the US, most states allow at will firing, and it's the burden of the fired person to prove the firing was ...07/07/2015 - 7:25am
Goth_SkunkAssuming that's true, then that is a fight worth fighting for.07/07/2015 - 6:58am
Yuuri@ Goth_Skunk, in many states being gay is not a protected status akin to say race or religion. It's also in the "Right to work" states. Those are the states where one can be fired for any reason (provided it isn't a "protected" one.)07/07/2015 - 6:07am
Goth_Skunkregarded as a beacon of liberty and freedom that is the envy of the world, would not have across-the-board Human Rights laws that don't at the very least equal those of my own country.07/07/2015 - 5:47am
Goth_SkunkI find that hard to believe, Infophile. I have difficulty believing employers can *still* fire people for being gay. I would need to see some evidence that this is fact, because as a Canadian, I can't believe that the United States,07/07/2015 - 5:46am
InfophileFor that matter, even women don't yet have full legal equality with men. The US government still places limits on the positions women can serve in the military. And that's just the legal side of things - the "culture wars" are more than just laws.07/07/2015 - 5:43am
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Goth_Skunkand now they've switched to battles that don't need to be fought.07/07/2015 - 5:37am
Goth_SkunkIn my opinion, it was the final legal hurdle denying homosexual couples final and recognized statuses as eligible spouses. But even though this war's been won, some people are still too keen to keep fighting battles,07/07/2015 - 5:28am
 

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