Happy Birthday ESRB: Game Biz Unveiled Rating System to Congress 15 Years Ago

July 29, 2009 -

It was 15 years ago today that the video game industry introduced the ESRB rating system to Congress, reports Wired's This Day in Tech blog.

The move came in the wake of Congressional criticism of game violence, particularly the original Mortal Kombat, which seems laughably tame by today's standards. Wired's Chris Kohler writes:

The [Congressional] hearings were largely a response to the popularity of... Mortal Kombat...

Nintendo chairman Howard Lincoln and Sega vice president Bill White took potshots at each other during the hearing. Lincoln said that the Sega CD game Night Trap, another photorealistic, occasionally violent game that the company had rated MA-17, “simply has no place in our society” and testified that “small children” had bought it.

Meanwhile, White’s position was that Sega was more responsible than Nintendo, because his company had [its own] rating system in place...  [Connecticut Sen. Joe] Lieberman would later express his shock that the two executives went after each other with such ferocity.

Lieberman's threat to regulate game content via legislation persuaded the game biz to get its act together. The IDSA (now known as the ESA) was formed and quickly set up the ESRB, which went into operation on September 1st, 1994.

Comments

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

"Lieberman's threat to regulate game content via legislation persuaded the game biz to get its act together."

If by "get its act together" you mean "do exactly what the government wanted them to do while getting to pretend it was all voluntary", then yeah... the industry got its act together. The music industry, too, was once similarly threatened, and so with the movie industry, and the comic book industry. They all caved to pressure from congress. It's regulation through intimidation.

I wonder what's the point of having constitutionally protected speech when the industries that produce such speech will bend over backwards at any threat of regulation.

I wish more industries had the backbone to tell congress to fuck off just like webmasters did back when congress tried to regulate internet content (Communications Decency Act).

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

The worst offenders when it comes to willingly bending over are broadcast radio and television. I suspect it has something to with the fact that they need their FCC licenses in order to keep on broadcasting. 

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

So part of the ESRB's creation was due to complete falsehoods about Night Trap perpretraded by completely ignorant politicians?

Yeah, yet another reason why the ESRB needs to crawl away and die.

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

We need to get a gamer into the Senate and just have him start a filibuster in which he brings in a giant screen and a PS3 and just plays games in front of the Senate and talks them through them.

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

I'd rather them bring an Xbox 360 or a PC; For only one reason, Mass Effect isn't on the PS3 so we can't show them the hot naked tits everywhere lesbian action.

----
Papa Midnight
http://www.thesupersoldiers.com

----
Papa Midnight

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

The people who attacked this game are idiots

You run out of bullets not enemies

Never underestimate the power of idiots in large amounts.

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

Those who condemned Night Trap for its violence would have been completely humiliated had they ever bothered to take a look at it.

 

Andrew Eisen

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

No one actually EVER looks at it. They just jump on the bandwagon. News organizations have done this for years.

----
Papa Midnight
http://www.thesupersoldiers.com

----
Papa Midnight

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

And now there are people who would like to eliminate it and replace it with a far more restrictive system

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

I assume that this was when the infamous "promise to Congress" which forever contractually bound the manufacturers and the ESRB to an entirely voluntary rating system was made.

 

Re: Happy Birthday ESRB: Game Biz Unveiled Rating System to ...

IIRC, Lieberman testified that the goal of Night Trap was to trap the women in the game and mutilate them, wich is complete BS.

The goal was to prevent that.

An all too typical case of politicians failing to do any homework and talking out of their butts on topics they are completely ignorant of.

------ Ago. Perceptum. Teneo.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Infophile@Matt: Apparently Dan Aykroyd actually is involved. We don't know how yet, though, but he's apparently going to be in the movie in some way.08/02/2015 - 4:17am
MattsworknameI still hold that not having the origonal cast invovled in any way hurts this movie, and unless the 4 actresses in the lead roles can some how measure up to the comic timing of the origonal cast, i just don't see it being a success08/02/2015 - 12:46am
MattsworknameMecha: regardless of what you think of it, GB 2 was a finanical success and for it time did well with audiances ,even if it wasnt as popular as the first08/02/2015 - 12:45am
MechaTama31I think they're better off trying to do something different, than trying to be exactly the same and having every little difference held up as a shortcoming. Uncanny valley.08/01/2015 - 11:57pm
MechaTama31Having the original cast didn't do much for... that pink-slimed atrocity which we must never speak of.08/01/2015 - 11:56pm
MattsworknameAndrew: If the new ghostbusters bombs, I cant help but feel it'll be cause it removed the origonal cast and changed the formula to much08/01/2015 - 8:31pm
Andrew EisenNot the best look but that appears to be a PKE meter hanging from McCarthy's belt.08/01/2015 - 7:34pm
Matthew Wilsonwhy, let me guess it runes like crap?08/01/2015 - 7:29pm
Andrew EisenInteresting. These throwers are different than the ones we saw in the earlier Ghostbusters prop pics. https://twitter.com/feigfans/status/62754147689817702508/01/2015 - 7:28pm
PHX Corphttp://www.neogaf.com/forum/showthread.php?t=1088640 NeoGAF: Warning: Don't buy Binding of Isaac Rebirth on 3DS08/01/2015 - 7:26pm
MattsworknameYou know what game is a lot of fun? rocket league. It' s a soccer game thats actually fun to play cause your A Freaking CAR!08/01/2015 - 7:02pm
MattsworknameNomad colossus did a little video about it, showing the world and what can be explored in it's current form. It's worth a look, and he uses text for commentary as not to break the immerison08/01/2015 - 5:49pm
MattsworknameI feel some more mobility would have made it more interesting and I feel that a larger more diverse landscape with better graphiscs would help, but as a concept, it interests me08/01/2015 - 5:48pm
Andrew EisenHuh. I guess I'll have to check out a Let's Play to get a sense of the game.08/01/2015 - 5:47pm
MattsworknameIt did, I found the idea of exploring a world at it's end, exploring the abandoned city of a disappeared alien race and the planets various knooks and crannies intriqued me.08/01/2015 - 5:46pm
Andrew EisenDid it appeal to you? If so, what did you find appealing?08/01/2015 - 5:43pm
MattsworknameIts an interesting concept, but it's not gonna appeal to everyone thats for sure,08/01/2015 - 5:40pm
Andrew EisenThat sounds horrifically boring. Doesn't sound like an interesting use of its time dilation premise either. 08/01/2015 - 5:36pm
Mattsworknamean observer , seeing this sorta frozen world and being able to explore without any restriction other then time. no enimes, no threats, just the chance to explore08/01/2015 - 5:34pm
MattsworknameAndrew: I meant lifeless planet, Time frame is an exploration game. Your dropped onto a world which is gonna be hit by a metor in 10 seconds, but due to time dilation ,you actually have ten minutes, so you can explore the world, in it's last moments, as08/01/2015 - 5:32pm
 

Be Heard - Contact Your Politician