Activision Blizzard, the world’s largest video game publisher, has been raising the ire of many gamers of late. So much so, in fact, that there is at least preliminary talk of a boycott of Activision products.
So what has the publisher done to create so much ill will?
A few things, actually.
UK gamers are incensed over Activision’s plan to price the upcoming Modern Warfare 2 at £54.99 (roughly US$90). Wedbush-Morgan analyst Michael Pachter ominously described the move as a trial run for Activision:
Activision knows it has a ‘hot’ game, knows that the market will pay an additional 10 per cent, and has decided to increase price accordingly.
Game consumers are also concerned about Activision’s pricing plans for specialty controllers for the upcoming Tony Hawk: Ride and DJ Hero.
Adding gasoline to the fire was a recent comment by Activision Blizzard CEO. During an earnings call last week, Kotick said:
You know if it was left to me, I would raise the prices even further.
You’re increasingly making your fanbase more angry. Your recent moves on the business side are head scratching and completely apauling [sic]. Tony Hawk peripherals to start, PC and UK price hikes and ridiculously overpriced collectors editions for MW2… Than [sic] your CEO decided to further anger your customers… I believe we are in what we call a "recession." What the consumer needs is not more expensive items, but less expensive…
UPDATE: Activision boss Kotick made $15 million last year, reports gamesindustry.biz. You keep raising those prices, Bobby…