Angry Gamers Considering Activision Boycott

August 9, 2009 -

Activision Blizzard, the world's largest video game publisher, has been raising the ire of many gamers of late. So much so, in fact, that there is at least preliminary talk of a boycott of Activision products.

So what has the publisher done to create so much ill will?

A few things, actually.

UK gamers are incensed over Activision's plan to price the upcoming Modern Warfare 2 at £54.99 (roughly US$90). Wedbush-Morgan analyst Michael Pachter ominously described the move as a trial run for Activision:

Activision knows it has a 'hot' game, knows that the market will pay an additional 10 per cent, and has decided to increase price accordingly.

Game consumers are also concerned about Activision's pricing plans for specialty controllers for the upcoming Tony Hawk: Ride and DJ Hero.

Adding gasoline to the fire was a recent comment by Activision Blizzard CEO. During an earnings call last week, Kotick said:

You know if it was left to me, I would raise the prices even further.

PS3 News reports that some gamers are planning a boycott and links to an online petition which has garnered nearly 5,000 signatures to date. From the petition:

You're increasingly making your fanbase more angry. Your recent moves on the business side are head scratching and completely apauling [sic]. Tony Hawk peripherals to start, PC and UK price hikes and ridiculously overpriced collectors editions for MW2... Than [sic] your CEO decided to further anger your customers... I believe we are in what we call a "recession." What the consumer needs is not more expensive items, but less expensive...

UPDATE: Activision boss Kotick made $15 million last year, reports gamesindustry.biz. You keep raising those prices, Bobby...


Comments

Re: Angry Gamers Considering Activision Boycott

In my opinion you can throw in anything post-Generations. ;)

But there was still a TV series and more importantly there was - and always is - a huge market of Trek nerds hungry for gaming titles regardless of what's running on TV. All they need to do is make 'A' titles with the IP (hell, 'B' even) and support them. It's something you'd think almost impossible to screw up, yet Activision managed to do it and also managed to pass the blame onto the franchise itself.

Re: Angry Gamers Considering Activision Boycott

In regards to number one, as you made an attempt in good faith to resolve the situation, that's when you start demanding your money back for time lost. When said refund is unprovided, one word: Chargeback.

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Papa Midnight
http://www.thesupersoldiers.com

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Papa Midnight

Re: Angry Gamers Considering Activision Boycott

>Adding gasoline to the fire was a recent comment by Activision Blizzard CEO. 

Which, I remind everyone, was said as a joke. Not everything the people in the games industry say is some vast conspiracy to piss gamers off.

EDIT: Yes, I'm aware that, as a joke, it was rather ill-advised. But that doesn't change its status as a joke and should be treated accordingly.

/b

Re: Angry Gamers Considering Activision Boycott

How do you know that was a joke? It was part of his stand-up routine?

To me it sounds more like a joke along with the run-on gag of chopping up SCII into three parts and pricing each at $60 (maybe $90 now). 

Re: Angry Gamers Considering Activision Boycott

"How do you know that was a joke? It was part of his stand-up routine?"

I'd have to go with "because it would be too damn stupid for him to publiclly admit something like that"... Should we expect them to be greedy? no surprise there... but should we really think that the executives are THAT stupid?

Re: Angry Gamers Considering Activision Boycott

And each one of those three parts is slated to have as many missions as the original game, if not more. If they hadn't separated the games they'd have cut out 2/3 of the missions and the story they wanted to tell instead.

I'm curious where you got those prices though since the price hasn't been officially set and Gamestop has the first game listed for $50, not $60.
 

Sorry for the off-topic post but I just don't get why people are still complaining about that.
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I'm not under the affluence of incohol as some thinkle peep I am. I'm not half as thunk as you might drink. I fool so feelish I don't know who is me, and the drunker I stand here, the longer I get.


---
I'm not under the affluence of incohol as some thinkle peep I am. I'm not half as thunk as you might drink. I fool so feelish I don't know who is me, and the drunker I stand here, the longer I get.

Re: Angry Gamers Considering Activision Boycott

Because stupid and lazy people love to complain about the dumbest shit.  People seem to have this feeling of entitlement these days, and it's fucking ridiculous.

Re: Angry Gamers Considering Activision Boycott

I work 7 days a week jackass.

 

Stupid and lazy people make stupid and lazy defenses up for Actiblizz execs. What context is missing from the article linked here that gives a hint that the statement was a joke of any kind?

 

An added note: comments are pathetic here now. Just as shitty as Kotaku, Joystiq, Destructoid and Daily Kos. 

Re: Angry Gamers Considering Activision Boycott

"An added note: comments are pathetic here now. Just as shitty as Kotaku, Joystiq, Destructoid and Daily Kos."

I find it interesting that you say this at the end of a comment that's entirely insults and swearing. Perhaps you could try improving the state of comments here by improving the quality of your own comments first?

Granted that you were replying to a comment with a similar tone, surely you can be the better man and respond civilly.
---
I'm not under the affluence of incohol as some thinkle peep I am. I'm not half as thunk as you might drink. I fool so feelish I don't know who is me, and the drunker I stand here, the longer I get.


---
I'm not under the affluence of incohol as some thinkle peep I am. I'm not half as thunk as you might drink. I fool so feelish I don't know who is me, and the drunker I stand here, the longer I get.

Re: Angry Gamers Considering Activision Boycott

Hey... D'toid's comments are still pretty good! Far better than this hellhole.

 

-- teh moominz --

Re: Angry Gamers Considering Activision Boycott

Actually, buying Activision games used is just as effective since none of the money goes to them.  Just make sure you avoid any DLC.

Its Activision's right to price their wares any way they wish (especially since games are little more than luxury goods), but damn- what a bunch of jackasses they are, especially that CEO.

Re: Angry Gamers Considering Activision Boycott

(what many if not most (I hope) gamers are going to think) too much for me Ill wait while it lowers in price and since Im waiting I may aswell wait till it goes a fair bit below the normal £40 aswell.

well done activision

Re: Angry Gamers Considering Activision Boycott


I won't sign a petition, but I simply won't buy any computer game over 30 quid, never have, never will.

As I've said before, the fact that the game got record pre-orders proves, to me that it's not just greedy corporations, it's gullible customers who have forgotten how to say 'No' in their need to have the newest and shiniest of everything.

Re: Angry Gamers Considering Activision Boycott

Same here, can't be bothered with petitions, I just won't buy the game at full price; that's all the feedback you ever need to give.

A game would have to be seriously good before I considered it worth £30+, other people may feel differently and hey, it's their money so why not?

Gift.

Re: Angry Gamers Considering Activision Boycott

You, good sir, have just undermined the driving consumerist mentality with simple common sense. Well done, and you deserve a large plate of cookies.

Re: Angry Gamers Considering Activision Boycott

"It's gullible customers who have forgotten how to say 'No' in their need to have the newest and shiniest of everything"

And here I thought the principle of "Keeping up with the Joneses" applied only to America.

----
Papa Midnight
http://www.thesupersoldiers.com

----
Papa Midnight

 
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Mattsworknameof players, over and over for the last seveal years. Among non RPG games, which make up the vast majority of current games, I think that you still see a large scale disparity between male and female in the AAA industry.07/01/2015 - 1:36am
Mattsworknamewilson. Out of RPG players yes, thats true, and in pc ciricles im not suprised, but RPGS make a small fraction of Console games these days and while pc gaming is seeing a resurgance, MMOs are actually retracting in size , as shown by WOW losing millions07/01/2015 - 1:33am
Matthew Wilsonhere is the study to prove it. http://www.pcgamer.com/researchers-find-that-female-pc-gamers-outnumber-males/07/01/2015 - 1:17am
Matthew Wilson@matt wrong over half of rpg players, both singleplayer and mmos, are female.07/01/2015 - 1:15am
MechaCrashRight, women don't usually play AAA games because none are aimed at them because they don't play them because none are aimed at them because okay you see where I'm going with this.07/01/2015 - 1:11am
MattsworknameI think the better path is this, more games built to give you the Choice of playing as male or female, and give the females good voice actors07/01/2015 - 1:08am
Mattsworknameup more then a fraction of the AAA games industry, but they make up a much larger part of the moble market.07/01/2015 - 1:04am
Mattsworknameandrew is right, to a point, as you are seeing a slow increase of women in games, but the sales shows that the lions share of gaming money comes from a male demo, and while andrew is right that it is changing, it's gonna be a LONG time before women make07/01/2015 - 1:04am
Andrew EisenI think more professional gamblers should get into games publishing. They'll play the odds but they'll also take risks to maximize profits.06/30/2015 - 11:57pm
Andrew EisenAt the end of the day, the ball is rolling and it's rolling in the right direction. Maybe not as fast as we'd like, but it is moving. All we can do is play the games that interest us and make our thoughts known.06/30/2015 - 11:55pm
Matthew Wilsonits unfortunate that the dataset is so tiny for female leads, and is a mixed bag, so money people get the wrong idea.06/30/2015 - 11:54pm
Andrew Eisen"Duke Nukem Forever sold poorly. See? Games staring white guys don't sell!" Pretty silly thing to say.06/30/2015 - 11:50pm
Andrew EisenOr, at the very least, that gamers aren't turned off by female leads.06/30/2015 - 11:49pm
Matthew Wilsonyou would think games like metriod, portal and tomb raider would show that it work, but hopefuly those knew ones will.06/30/2015 - 11:47pm
Andrew EisenBut, luckily strides are being made and the money peoples are slowly learning that diversity -> larger targeted audience -> more potential dollars.06/30/2015 - 11:43pm
Andrew EisenSure does. That's why there should be more than just one or two attempts. (7 games at E3 with female leads and 35 with a gender option. I think it's safe to say that not all of these will fail!)06/30/2015 - 11:42pm
Matthew Wilsonthat puts alot of presure on the early stuff to do well. lets hope games like recode and harizon are good, and sell well.06/30/2015 - 11:38pm
Andrew EisenLuckily, money people also like to follow trends. So, it's a "simple" matter of making proper representation a trend. And wouldn't you know it, we're seeing the beginnings of exactly that!06/30/2015 - 11:34pm
Andrew EisenBut yeah, money people are risk averse. That's why we see so many sequels, reboots, and adaptations. To a lot of money people, "there's no evidence this works because it's rarely ever been tried" is the same as "this doesn't work."06/30/2015 - 11:33pm
Andrew EisenThat's why I think it's worth convincing the money peoples that proper representation (in any of its forms) isn't a financial risk, it's the path to expanding your audience and making even MORE money!06/30/2015 - 11:32pm
 

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