Video game publishers could gain direct access to the massive Chinese market following a ruling by the World Trade Organization that China may not invoke culture-based censorship to block foreign media imports such as books, games and movies.
According to Reuters, the WTO ruling came in response to an April, 2007 complaint filed by the United States:
The WTO ruling could potentially affect how foreign video game companies operate in China.
U.S. video game titans such as Electronic Arts, Activision Blizzard and Take Two Interactive, are not allowed to operate games directly in China, or through joint ventures with local firms. They instead license games to local operators or co-develop games with local firms.
But the WTO ruling was unlikely to overcome China’s determination to govern the virtual landscape, said Dick Wei, vice president of equity research with JP Morgan in Hong Kong.