Fighting Software Piracy with Humor

Anti-piracy marketing campaigns are sometimes creepy (such as this video which suggests that your mom will be manhandled by the police if you engage in file sharing).

But the Business Software Alliance, which primarily watches out for abuse of productivity-ware, has come up with an antipiracy ad that is actually fun to watch. The parody of Dateline’s "To Catch a Predator" series features a would-be pirate humorously caught in a sting. BSA exec Peter Beruk commented on the video:

It uses comedy to convey what is a serious message. It’s experimental.

Via: Wired’s Threat Level

Tweet about this on TwitterShare on FacebookShare on Google+Share on RedditEmail this to someone


  1. 0
    TK n Happy Ness says:

    When will these guys learn? If you want to catch a pirate, use a ninja.

    When Jack Thompson runs his mouth, does anyone really care what he has to say anymore?

  2. 0
    ZippyDSMlee says:

    Misses the point mew thinks, piracy is more than file shearing. But whatever popular definitions become default over time….and propaganda….


    Until lobbying is a hanging offense I choose anarchy! Stop supporting big media and furthering the criminalization of consumers!!

  3. 0
    Archgabe says:

    I would say more a pirate than privateer.  He was not flying the colors of his company and at no time did he produce letters of mark from his CEO.  Plus he had a parrot so that means pirate.  Privateers have poodles.

Leave a Reply