Late last week the Federal Communications Commission announced that it would look into the potential for a universal content rating system to span various forms of media.
Hal Halpin (left), president of the Entertainment Consumers Association, has now weighed in on the topic:
Like the respective trade associations which represent the entertainment industry’s various media, we were surprised to hear of the FCC’s interest in exploring the possibility of a universal ratings system. It is odd that video and movies were not included, which would have then been encompassing and more valuable to consumers, in theory.
As for if the ECA is in favor of such an endeavor, it would be too early to speculate, not knowing anything more than the cursory details. Our position remains that we fully support the ESRB and believe it to be an important component in the product purchasing process.
FULL DISCLOSURE DEPT: The ECA is the parent company of GamePolitics.