If Necessary, EMA Preparing for Media Testing

The Entertainment Merchants Association (EMA) has informed replicators and disc manufacturers on the steps they may need to take in order to comply with the Consumer Product Safety Improvement Act (CPSIA).

The act calls for “children’s products” to undergo testing for lead and “children’s toys” to be tested for phthalates (industrial compounds). According to Home Media Magazine, the EMA has asked for an exemption for physical media, but the broad scope of the act appears to have left many questions on both sides of the fence as to what exactly needs to be tested.

Previous testing by Cinram, Arvato Digital Services, Technicolor and The Walt Disney Co. have shown “neither lead nor phthalates appear in significant levels in home entertainment products.”

Sean Bersell, EMA Vice President of Public Affairs, commented on the confusion:

There’s a lot of uncertainty out there. As the Consumer Product Safety Commission (CPSC) starts to provide more guidance … some of these issues will resolve themselves.

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