The French Parliament wants you to know what you are looking at when you see images of hot models in ads.
According to an article in Britain’s Telegraph newspaper, about 50 French politicians are concerned that airbrushed images are causing image problems and health issues for females. They want disclaimers on any airbrushed photo stating that it was touched up, although the debate on the exact wording continues. This would include images in newspapers and magazines, as well as any billboard advertising campaigns and product packaging.
Valerie Boyer, of France’s UMP party, said:
"These photos can lead people to believe in a reality that does not actually exist, and have a detrimental effect on adolescents. "Many young people, particularly girls, do not know the difference between the virtual and reality, and can develop complexes from a very young age. In some cases this leads to anorexia or bulimia and very serious health problems. It’s not just a question of public health, but also a way of protecting the consumer."
Boyer is advocating that violators get hit with a financial penalty of about 50 percent of the cost of the ad campaign. The proposed law was unveiled in Parliament last week.
In the video game industry, the issue of photoshopping screen shots has surfaced before. If a law covers ads, should it be extended to ANY type of media designed to influence the consumer? It would be interesting to see if game publishers would ascribe to any type of disclaimer.