A few weeks ago, UPS announced that it was pulling its advertising from Fox News because it disagreed with the inflammatory views of talk show host Glenn Beck. For those that missed the flap, Beck called President Obama a racist "with a deep-seeded hatred for white people." At least 33 companies have said they do not want their ads appearing on Beck’s show.
In return, it looks like Stardock CEO Brad Wardell has taken the boycott a step further. According to the Angry Bear blog, Wardell has announced on his Facebook page that he is now boycotting UPS because they pulled their ads from Fox. He said Stardock does "a non-trivial amount of shipping with UPS" and if they did not change their position, he was taking Stardock’s business to FedEx.
The amount of business that UPS would lose should amount to a minor blip on their bottom line, but Wardell’s stand of boycotting the boycotter makes for an interesting debate on supporting products you like, even though the executives may disagree with their political views. The Angry Bear points to his own views of Orson Scott Card and the upcoming Shadow Complex game.
Is this much ado about nothing, or can one voice become a collective roar? How far down the line will boycotts go? Will gamers who agree with UPS now boycott Stardock? Where do you stand?
Update: Wardell emailed GamePolitics with the following:
My Facebook comment was taken considerably out of context. I could care less about Glenn Beck or whether someone advertises on their show or not. But UPS is boycotting the entire channel which annoyed me enough to ask my publishing director to look into whether it was true (it was) and have them look into Fed Ex which provided competitive pricing and make use of them for our uses.