The Entertainment Software Rating Board (ESRB) has drafted a pair of Delaware politicians for use in its holiday PSA drive.
State Representative Helene Keeley (D) and State Senator Bethany Hall-Long (D) appear in print, radio and retail ads designed to urge parents to check ESRB ratings when purchasing or renting a videogame.
Representative Keeley, (whose ad is pictured left) said:
Virtually all video game retailers have voluntary store policies restricting the sale of Mature-rated games to anyone under the age of seventeen. Parents can show their support for companies that have and enforce these policies by shopping for games at those stores.
Ads will run in Delaware shopping malls and radio stations beginning this month and running through December. The ESRB will also distribute a ratings education brochure to participating retailers for additional consumer education.