Left Behind Games Inc., a publisher of Christian-themed videogames, has secured a pilot release of its titles in 100 Wal-Mart stores in the Houston and Dallas areas.
Three games will be sold as part of a test to determine the viability of selling the titles in additional Wal-Mart locations. Left Behind Games, also known as Inspired Media Entertainment, believes that Texas is ripe for its offerings, noting that there are over 23,000 churches in Texas, with over 5.0 million Evangelical Protestants and more than 1.7 million Mainline Protestants.
CEO Troy Lyndon has high hopes for the Christian game market:
The US market for Christian video games could reach $648 Million within the next five years based upon just 3% of video game sales being in the Christian segment.