Analysis: DLC Pays off for World at War Franchise

October 21, 2009 -

Poking, prodding and massaging NPD U.S. videogame sales data, Gamasutra has arrived at the conclusion that the average owner of a console version of Call of Duty: World at War spent $9 on downloadable content.

DLC packs were released in March, June and August of this year with a price of $10 apiece. 6.5 million packs had been sold as of August, with the author rounding up to 7.0 million in order to make sales current. Based on estimates of an analyst, it was estimated that 65% of the 7.0 million DLC sales were within the U.S., meaning an approximate $45.0 million in additional revenue for Activision Blizzard stateside.

The average price paid for World at War was $56.00, adding in the total spent on DLC brings the total average price spent to $65.00, increasing revenue per software unit by 15% (with reduced overhead), ensuring that DLC is not going away anytime soon:

With Modern Warfare 2 expected to best World at War's 11 million units in sales, it seems certain that consumers will again be tempted with paid DLC throughout 2010 as Activision Blizzard attempts to maximize its revenue per sale.


Comments

Re: Analysis: DLC Pays off for World at War Franchise

I just recently rented CoD:WaW and as a renter I really have no interest in buying these map packs.

That said my not buying these packs was not due to Treyarch not trying to get me to buy them. Three out of four lobbys you join are sitting on an optional map...and even should that get voted off more than half the time you get another optional map..which means a mass exodus of those who dont have the map..which prolongs the lobby experience. And god forbid you end up sitting in the lobby until the game loads at which point you're told you don't have the map to play (which is fine) and without asking are directed to the marketplace tab to purchase map packs(quite annoying). Both of these issues really soured my online experience with the game and ultimately makes me not want to play another CoD made by Treyarch outside of single player.

I certainly dont mind DLC maps as an option. However it must remain exactly that.   Do not overpopulate playlists with optional maps. Allow individuals to filter optional content from their matchmaking. When these optional maps become nigh-forced upon you in order to enjoy the game it becomes a hinderance and shows poorly on the companies involved.

Re: Analysis: DLC Pays off for World at War Franchise

DLC is a reason why used games are healthy for the industry.

Re: Analysis: DLC Pays off for World at War Franchise

they make that much money from dlc and still want to bump up the price? if anything it should be cheaper

Re: Analysis: DLC Pays off for World at War Franchise

I don't understand it at all.  CoD:WaW was absolute crap - at least compared to CoD4.  I mean, sure - I bought the game, but I could always turn around and resell it to cut my losses.  Can't do that with DLC.  But I guess some folks actually liked it enough to pay for a second helping of crap.

It just goes to show that some folks will enjoy whatever the industry throws at them.  Well, I guess Halo 3 and Gears of Homoeroticism proved that already.

Re: Analysis: DLC Pays off for World at War Franchise

Two words: Nazi Zombies.

Everybody I know who owns World At War bought additional mappacks solely for the Nazi Zombie maps, including myself. The sales for the mappacks would be at least half as much if Nazi Zombies was not involved, I garauntee you.

 

Re: Analysis: DLC Pays off for World at War Franchise

I admit it, I bought all 3 map packs just for Nazi Zombies. 24, 22, 16, 35 are my records, most of them with 2 people ;)

Re: Analysis: DLC Pays off for World at War Franchise

You mean they're making money off DLC?! Wow I never saw that coming!

http://www.magicinkgaming.com/

Re: Analysis: DLC Pays off for World at War Franchise

Are we to assume the next COD game will be World at War 2?

Re: Analysis: DLC Pays off for World at War Franchise

if so  i want a god damn Axis campaign

 
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Matthew Wilsonthe issue is when is doesn't work it can screw over millions in new york city's case. more often than not it is better to let the free market run its course without market distortion.04/16/2014 - 9:36am
NeenekoTrue, and overdone stagnation is a problem. It is a tricky balance. It does not help that when it does work, no one notices. Most people here have benifited from rent controls and not even realized it.04/16/2014 - 9:23am
ZippyDSMleehttp://www.afterdawn.com/news/article.cfm/2014/04/15/riaa_files_civil_suit_against_megaupload04/16/2014 - 8:48am
ZippyDSMleeEither way you get stagnation as people can not afford the prices they set.04/16/2014 - 8:47am
Neenekowell, specifically it helps people already living there and hurts people who want to live there instead. As for 'way more hurt', majorities generally need less legal protection. yes it hurt more people then it helped, it was written for a minority04/16/2014 - 8:30am
MaskedPixelantehttp://torrentfreak.com/square-enix-drm-boosts-profits-and-its-here-to-stay-140415/ Square proves how incredibly out of touch they are by saying that DRM is the way of the future, and is here to stay.04/16/2014 - 8:29am
james_fudgeUnwinnable Weekly Telethon playing Metal Gear http://www.twitch.tv/rainydayletsplay04/16/2014 - 8:06am
ConsterTo be fair, there's so little left of the middle class that those numbers are skewing.04/16/2014 - 7:42am
Matthew Wilsonyes it help a sub section of the poor, but hurt both the middle and upper class. in the end way more people were hurt than helped. also, it hurt most poor people as well.04/16/2014 - 12:13am
SeanBJust goes to show what I have said for years. Your ability to have sex does not qualify you for parenthood.04/15/2014 - 9:21pm
NeenekoSo "worked" vs "failed" really comes down to who you think is more important and deserving04/15/2014 - 7:04pm
NeenekoThough I am also not sure we can say NYC failed. Rent control helped the people it was intended for and is considered a failure by the people it was designed to protect them from.04/15/2014 - 7:04pm
NeenekoIf they change the rules, demand will plummet. Though yeah, rent control probably would not help much in the SF case. I doubt anything will.04/15/2014 - 1:35pm
TheSmokeyOnline gamer accused of murdering son to keep playing - http://cnews.canoe.ca/CNEWS/Crime/2014/04/15/21604921.html04/15/2014 - 11:50am
Matthew Wilsonyup, but curent city rules do not allow for that.04/15/2014 - 11:00am
ZippyDSMleeIf SF dose not start building upwards then they will price people out of the aera.04/15/2014 - 10:59am
Matthew Wilsonthe issue rent control has it reduces supply, and in SF case they already has a supply problem. rent control ofen puts rent below cost, or below profit of selling it. rent control would not fix this issue.04/15/2014 - 10:56am
NeenekoRent control is useful in moderation, NYC took it way to far and tends to be held up as an example of them not working, but in most cases they are more subtle and positive.04/15/2014 - 10:24am
PHX CorpBeating Cancer with Video Games http://mashable.com/2014/04/14/steven-gonzalez-survivor-games/04/15/2014 - 9:21am
Matthew Wilsonwhat are you saying SF should do rent control, that has never worked every time it has been tried. the issue here is a self inflicted supply problem imposed by stupid laws.04/15/2014 - 8:52am
 

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