Analysis: DLC Pays off for World at War Franchise

October 21, 2009 -

Poking, prodding and massaging NPD U.S. videogame sales data, Gamasutra has arrived at the conclusion that the average owner of a console version of Call of Duty: World at War spent $9 on downloadable content.

DLC packs were released in March, June and August of this year with a price of $10 apiece. 6.5 million packs had been sold as of August, with the author rounding up to 7.0 million in order to make sales current. Based on estimates of an analyst, it was estimated that 65% of the 7.0 million DLC sales were within the U.S., meaning an approximate $45.0 million in additional revenue for Activision Blizzard stateside.

The average price paid for World at War was $56.00, adding in the total spent on DLC brings the total average price spent to $65.00, increasing revenue per software unit by 15% (with reduced overhead), ensuring that DLC is not going away anytime soon:

With Modern Warfare 2 expected to best World at War's 11 million units in sales, it seems certain that consumers will again be tempted with paid DLC throughout 2010 as Activision Blizzard attempts to maximize its revenue per sale.


Comments

Re: Analysis: DLC Pays off for World at War Franchise

I just recently rented CoD:WaW and as a renter I really have no interest in buying these map packs.

That said my not buying these packs was not due to Treyarch not trying to get me to buy them. Three out of four lobbys you join are sitting on an optional map...and even should that get voted off more than half the time you get another optional map..which means a mass exodus of those who dont have the map..which prolongs the lobby experience. And god forbid you end up sitting in the lobby until the game loads at which point you're told you don't have the map to play (which is fine) and without asking are directed to the marketplace tab to purchase map packs(quite annoying). Both of these issues really soured my online experience with the game and ultimately makes me not want to play another CoD made by Treyarch outside of single player.

I certainly dont mind DLC maps as an option. However it must remain exactly that.   Do not overpopulate playlists with optional maps. Allow individuals to filter optional content from their matchmaking. When these optional maps become nigh-forced upon you in order to enjoy the game it becomes a hinderance and shows poorly on the companies involved.

Re: Analysis: DLC Pays off for World at War Franchise

DLC is a reason why used games are healthy for the industry.

Re: Analysis: DLC Pays off for World at War Franchise

they make that much money from dlc and still want to bump up the price? if anything it should be cheaper

Re: Analysis: DLC Pays off for World at War Franchise

I don't understand it at all.  CoD:WaW was absolute crap - at least compared to CoD4.  I mean, sure - I bought the game, but I could always turn around and resell it to cut my losses.  Can't do that with DLC.  But I guess some folks actually liked it enough to pay for a second helping of crap.

It just goes to show that some folks will enjoy whatever the industry throws at them.  Well, I guess Halo 3 and Gears of Homoeroticism proved that already.

Re: Analysis: DLC Pays off for World at War Franchise

Two words: Nazi Zombies.

Everybody I know who owns World At War bought additional mappacks solely for the Nazi Zombie maps, including myself. The sales for the mappacks would be at least half as much if Nazi Zombies was not involved, I garauntee you.

 

Re: Analysis: DLC Pays off for World at War Franchise

I admit it, I bought all 3 map packs just for Nazi Zombies. 24, 22, 16, 35 are my records, most of them with 2 people ;)

Re: Analysis: DLC Pays off for World at War Franchise

You mean they're making money off DLC?! Wow I never saw that coming!

http://www.magicinkgaming.com/

Re: Analysis: DLC Pays off for World at War Franchise

Are we to assume the next COD game will be World at War 2?

Re: Analysis: DLC Pays off for World at War Franchise

if so  i want a god damn Axis campaign

 
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IronPatriotbenohawk, TotalBiscuit is a totalLIAR and decided to be part of the gamergate problem.08/03/2015 - 4:27pm
IronPatriotbenohawk, here are some of TotalBiscuit's totalLIES against gamergate victims: https://medium.com/@SvizraLion/everything-totalbiscuit-got-wrong-in-way-too-many-words-4df407e8113c08/03/2015 - 4:27pm
IronPatriotbenohawk, TotalBiscuit claims he's against harassment, but he joined a movement created for harassment and told inflammatory lies about the victims of gamergate.08/03/2015 - 4:25pm
IronPatriotbenohawk, TotalBiscuit told massive lies about gamergate victims like Sarkeesian. What difference does it make if one side of his mouth says he's against harassment when he joins a movement created for harassment?08/03/2015 - 4:23pm
Big PermIn the end, I can respect it being their tournament with their rules.08/03/2015 - 3:58pm
Andrew EisenHell, I don't like a lot of character designs/costumes but I don't believe I've ever actually been upset by one.08/03/2015 - 3:58pm
Andrew EisenMatthew - There are always people upset with every character design in existence. So? You can't please everyone.08/03/2015 - 3:57pm
Andrew EisenI think it was more an attempt for everyone else to take it seriously. Either way, it was just a suggested option for tournament organizers.08/03/2015 - 3:56pm
Big PermI can't imagine a DoA tournament existed beforehand to showcase the boob physics. I'd think it was already taken seriously by the people who play it08/03/2015 - 3:55pm
Andrew EisenYeah, I remember the "let's suggest an optional restrict certain outfits from Dead or Alive tournament play to encourage people to take the game seriously and focus on the gameplay." That should have nothing to do with DOAX3 localization decisions though.08/03/2015 - 3:54pm
Big PermProbably just twitter drama then. I don't remember game sites being surprised DoA had bouncing boobs08/03/2015 - 3:53pm
Matthew Wilsonin any case people who want it can just import it, unlike Nintendo, the ps4 isnt region locked08/03/2015 - 3:53pm
Matthew Wilsonthe costumes stuff I am ok with. its their tourament, but people were getting upset by the disgin of the characters08/03/2015 - 3:51pm
Matthew Wilsonthat was a difrent more recent one.08/03/2015 - 3:49pm
benohawkI don't remember the exact game and tourney, but Matt and Perm are right that they tried to ban dome female costumes from a tournament a few months ago08/03/2015 - 3:49pm
Big PermLink to community forums that have tournament rules http://www.freestepdodge.com/threads/fsd-doa-tournament-standard-rules.156/08/03/2015 - 3:48pm
Matthew WilsonI belive it was dead or alive08/03/2015 - 3:48pm
Andrew EisenWho was getting upset by how the females looked in what?08/03/2015 - 3:46pm
Matthew WilsonIt may have been a difrent fighting game, but it did happen.08/03/2015 - 3:46pm
Matthew Wilsonpeople were getting upset by how some of the females looked.08/03/2015 - 3:45pm
 

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