Analysis: DLC Pays off for World at War Franchise

October 21, 2009 -

Poking, prodding and massaging NPD U.S. videogame sales data, Gamasutra has arrived at the conclusion that the average owner of a console version of Call of Duty: World at War spent $9 on downloadable content.

DLC packs were released in March, June and August of this year with a price of $10 apiece. 6.5 million packs had been sold as of August, with the author rounding up to 7.0 million in order to make sales current. Based on estimates of an analyst, it was estimated that 65% of the 7.0 million DLC sales were within the U.S., meaning an approximate $45.0 million in additional revenue for Activision Blizzard stateside.

The average price paid for World at War was $56.00, adding in the total spent on DLC brings the total average price spent to $65.00, increasing revenue per software unit by 15% (with reduced overhead), ensuring that DLC is not going away anytime soon:

With Modern Warfare 2 expected to best World at War's 11 million units in sales, it seems certain that consumers will again be tempted with paid DLC throughout 2010 as Activision Blizzard attempts to maximize its revenue per sale.


Comments

Re: Analysis: DLC Pays off for World at War Franchise

I just recently rented CoD:WaW and as a renter I really have no interest in buying these map packs.

That said my not buying these packs was not due to Treyarch not trying to get me to buy them. Three out of four lobbys you join are sitting on an optional map...and even should that get voted off more than half the time you get another optional map..which means a mass exodus of those who dont have the map..which prolongs the lobby experience. And god forbid you end up sitting in the lobby until the game loads at which point you're told you don't have the map to play (which is fine) and without asking are directed to the marketplace tab to purchase map packs(quite annoying). Both of these issues really soured my online experience with the game and ultimately makes me not want to play another CoD made by Treyarch outside of single player.

I certainly dont mind DLC maps as an option. However it must remain exactly that.   Do not overpopulate playlists with optional maps. Allow individuals to filter optional content from their matchmaking. When these optional maps become nigh-forced upon you in order to enjoy the game it becomes a hinderance and shows poorly on the companies involved.

Re: Analysis: DLC Pays off for World at War Franchise

DLC is a reason why used games are healthy for the industry.

Re: Analysis: DLC Pays off for World at War Franchise

they make that much money from dlc and still want to bump up the price? if anything it should be cheaper

Re: Analysis: DLC Pays off for World at War Franchise

I don't understand it at all.  CoD:WaW was absolute crap - at least compared to CoD4.  I mean, sure - I bought the game, but I could always turn around and resell it to cut my losses.  Can't do that with DLC.  But I guess some folks actually liked it enough to pay for a second helping of crap.

It just goes to show that some folks will enjoy whatever the industry throws at them.  Well, I guess Halo 3 and Gears of Homoeroticism proved that already.

Re: Analysis: DLC Pays off for World at War Franchise

Two words: Nazi Zombies.

Everybody I know who owns World At War bought additional mappacks solely for the Nazi Zombie maps, including myself. The sales for the mappacks would be at least half as much if Nazi Zombies was not involved, I garauntee you.

 

Re: Analysis: DLC Pays off for World at War Franchise

I admit it, I bought all 3 map packs just for Nazi Zombies. 24, 22, 16, 35 are my records, most of them with 2 people ;)

Re: Analysis: DLC Pays off for World at War Franchise

You mean they're making money off DLC?! Wow I never saw that coming!

http://www.magicinkgaming.com/

Re: Analysis: DLC Pays off for World at War Franchise

Are we to assume the next COD game will be World at War 2?

Re: Analysis: DLC Pays off for World at War Franchise

if so  i want a god damn Axis campaign

 
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Matthew WilsonI think its a good article, and devs can take some lessons from life is strange.04/24/2015 - 10:24pm
Andrew EisenI tinyURL'd it. The world is safe!04/24/2015 - 10:23pm
Matthew Wilson@AE my bad there is nothing I can do about that.04/24/2015 - 10:21pm
Andrew EisenLooks like the spoiler is right there in the URL.04/24/2015 - 10:20pm
Matthew Wilsonhttp://tinyurl.com/ok9pf6b a interesting opinion piece on the life is strange episode 2, and a dark event that happens in it. full warning major spoilers.04/24/2015 - 10:11pm
Matthew Wilson@mech no just she, nor her co workers have not. she never said it is not real.04/24/2015 - 8:58pm
MechaCrashWas she saying "I haven't experienced it," or "I haven't experienced it therefore it does not exist"?04/24/2015 - 8:31pm
ZippyDSMleeoy the skyrim paid mod thing is going over well. My 2 lints, I would not mind if Skyrim had a full SDK and not a crappy lil editor....04/24/2015 - 6:46pm
Andrew EisenWell, that is indeed crappy and nonsensical.04/24/2015 - 3:45pm
Matthew Wilsonshe got attacked for saying that she personaly has not experienced the harassment some other female devs have, and she got acused of defending GG and ignoring harassment. she ended up getting dog piled because of it.04/24/2015 - 3:43pm
Andrew EisenFine but do you recall ANY details at all?04/24/2015 - 3:38pm
Matthew Wilsonit was several weeks ago now, and I will admit to not saving it.04/24/2015 - 3:36pm
Andrew EisenAttacked HOW and by WHOM for not writing off WHO as evil? Do you have a link or anything?04/24/2015 - 3:31pm
Matthew Wilsonthat is the whole point she was not attacked for saying anything. she was attacked for being willing to debate in the first place, and not just write them off as evil.04/24/2015 - 3:28pm
Andrew EisenI know there's not a lot of room in the Shout box but goodness you're being vague.04/24/2015 - 3:26pm
Andrew EisenGreat, but that STILL doesn't tell me what she said, why she was attacked (or what the attack was) or what "standard line" she's following. Details, man. Details!04/24/2015 - 3:25pm
Andrew EisenOr what the heck Nina White (someone else I've never heard of) is actually referring to.04/24/2015 - 3:24pm
Matthew Wilson@AE she is a game dev. she used to do stuff with hormanix and now works with https://outact.net/#!/?page_id=2 she will often engage and debate both side.04/24/2015 - 3:23pm
Andrew Eisen...following.04/24/2015 - 3:23pm
Andrew EisenYou mean focus on stopping the bad behavior of those who are doing it rather than condemning all the people that associate with them? Great. But I still don't know who Emma Clarkson is, what she said, why she was attacked or what "standard line" she's04/24/2015 - 3:23pm
 

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