ELSPA Thrilled With UK Board Endorsement

October 27, 2009 -

After a promotional campaign earlier this year that turned a disdainful eye on playing video games, a health board in the United Kingdom seems ton have modified it's stance.

The National Health Service runs a campaign called Change4Life, and after extensive consultation with ELSPA, the board has agreed to allow Wii Fit Plus to run its Change4Life logo in its advertising.

ELSPA's Director General Mike Rawlinson said the organization said that it was thrilled that that active video games were being recognized by the government:

"Since the negative portrayal of videogames in a Change4Life advertisement earlier this year, ELSPA worked with the Department of Health to gain proper recognition of the many benefits which active gaming can bring to an energetic lifestyle. Children and adults across the UK already know that dancing, jumping or even boxing within an active videogame have real exercise benefits. We are encouraged by this positive step to gain wider recognition of the health benefits that videogames can offer to individuals, families and communities alike.”

The health board had run and advertising campaign in March showing a child playing a video game with the words "Risk and Early Death, Just Do Nothing" as the headline. It caused a significant uproar in the games industry, but despite numerous protests, the health service allowed the campaign to continue.

ELSPA also said that Wii Fit Plus may be able to run the Change4Life logo on its game box next year.

According to the ELSPA press release, a spokesman for the Department of Health seemed to stress that they were not endorsing a video game, per se, but "an exercise regime":

“Active video games, where kids need to jump up and down or dance about as part of the game, are a great way to get kids moving.”

Posted in

Comments

Re: ELSPA Thrilled With UK Board Endorsement

“Active video games, where kids need to jump up and down or dance about as part of the game, are a great way to get kids moving.”

 

I wonder if there's any benefit to games that require a kid to think. You know, plan a strategy, manage resources, respond quickly to a changing situation, working cooperatively with others, being competitive in a non-physical environment, improving hand-eye coordination... things that apply to real life more than "jumping up and down" and "dancing."

 

Nah, probably not.

Re: ELSPA Thrilled With UK Board Endorsement

That logo looks very homosexual in the sense it looks like some guy is bending over and has his privates sticking out

Re: ELSPA Thrilled With UK Board Endorsement

I wasn't wearing my glasses when I looked at the picture, and the 'f' looks extremely phallic when blurred. I wasn't going to mention it because it's my dodgy eyes more than anything, but it's kind of a relief that I'm not the only one who thought that.

Re: ELSPA Thrilled With UK Board Endorsement

You should have seen the L in the picture before GP fixed it! ^_^

Re: ELSPA Thrilled With UK Board Endorsement

I looked up an official site, that is a modified version of the existing logo.  The L-man is not supposed to be ear humping the I-kid.

Re: ELSPA Thrilled With UK Board Endorsement

The correct logo has been put in. Hazards of working too fast. Thanks to those who caught the mistake and apologies for making it.

Re: ELSPA Thrilled With UK Board Endorsement

Thats....not the actual logo is it?

Re: ELSPA Thrilled With UK Board Endorsement

Um...that logo is considerably questionable.

Re: ELSPA Thrilled With UK Board Endorsement

I'll address the big pink elephant in the room. 

 

WHAT IS WITH THE RAGING HARDON AND WHY IS IT SHOVED IN A KIDS FACE WHO APPEARS CLUELESS TO WHAT IS HAPPENING? 

 

That is all.

 

EDIT:  I see the extreamly large male sexual reproductive organ is now flaccid and no longer appears to be offered to the child.  It is now friendly.

 

 

We are all going to die someday. The trick is not to rush it.

We are all going to die someday. The trick is not to rush it.

Re: ELSPA Thrilled With UK Board Endorsement

Ha i was hoping i wasn't the only one who noticed.  And if we noticed that easily than i wonder when the national health Service will see it. It makes it look like the "i" is wondering why it was put in that situation.

-HOLLYWOOD-

-HOLLYWOOD-

Re: ELSPA Thrilled With UK Board Endorsement

And all it took was a few bribe....sorry, I meant contributions, to the right people.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: ELSPA Thrilled With UK Board Endorsement

I hesitate to ask, but does the figure representing the "L" in "Life" have a sizable... ummm... third leg?

What's that about?

Re: ELSPA Thrilled With UK Board Endorsement

more importantly, how the hell did that get by the guys in charge?

Re: ELSPA Thrilled With UK Board Endorsement

I was wondering why it was in the face of the kid representing the i. Is L a pedo?

 
Forgot your password?
Username :
Password :

Poll

EA has shuttered Maxis (The Sims, SimCity). Should it keep the Maxis name alive?:

Shout box

You're not permitted to post shouts.
ZippyDSMleeI mean 4 main classes and maybe 3 or 4 model’s each…I’am just not seeing it….03/06/2015 - 8:28pm
ZippyDSMleeLame excuse is rather lame. Lets face it these days there there only a couple games that rely on such mechanics and it stifles player creativity to choose a body type for themselves and excludes those that wish to play as something closer to themselves.03/06/2015 - 8:17pm
Andrew EisenDoesn't matter if you play more games where the cast is the same basic character model. In this type of game, being able to easily tell which character you're looking at serves an important purpose.03/06/2015 - 7:29pm
ZippyDSMleeMechaCrash:Meh I've played more stuff that had pickups rather than set class's.03/06/2015 - 7:22pm
MechaCrashZarya's body type also has a pragmatic reason. Ever notice how in TF2, you can immediately tell who's who because they all have very different profiles? Same deal with Overwatch. If you see Zarya, you KNOW it's Zarya.03/06/2015 - 6:32pm
Adam802http://www.mercurynews.com/crime-courts/ci_27662192/leland-yee-case-judge-pushes-corruption-trial-august03/06/2015 - 6:12pm
ZippyDSMleeNearly anyway the new UT game has color at least. And wow they changed to C++ 0-o03/06/2015 - 5:43pm
ZippyDSMleeCraig R.: Same reason why UT99/04 and UT3 are diffrent, gritty is the thing to do...at least it was... nearly everyone else grew out of dark and gritty….03/06/2015 - 5:40pm
ZippyDSMleeI doubt each model of characters in COH/COV/CO,ect are kept as unique model data.03/06/2015 - 5:39pm
ZippyDSMleemodel shape.03/06/2015 - 5:38pm
ZippyDSMleeMonte:I think it’s more a part of the engine, yes its more work but you should be able to have some sort of physical collision system in place to keep arms and stuff from clipping. Outside of that the data stored is just number variables to change the m03/06/2015 - 5:38pm
Andrew EisenAt least she's smiling in one of the pics.03/06/2015 - 5:31pm
Craig R.It's like somebody took the color palette and decided that anything approaching 'bright' is unacceptable03/06/2015 - 5:30pm
Craig R.Scratching my head as to why DC shows are as dark and drab, color-wise, as the movies look to be03/06/2015 - 5:30pm
MonteIf for instance you make the character fat, you need to make sure the animation of the character moving his arms and gun around, won't result in them clipping into the character's larger stomach03/06/2015 - 5:22pm
Monte@zippy, I imagine creating customizabel, vastly different body types would add a lot more complexity. Like making sure the character's animation still looks right. It can be done, but it can get complicated03/06/2015 - 5:19pm
Andrew EisenSupergirl TV costume: http://www.ign.com/articles/2015/03/06/first-photos-of-supergirl-revealed03/06/2015 - 4:49pm
prh99I think it probably far easier to add a character than strip a feature from game engine that was baked in from the start.03/06/2015 - 4:45pm
Andrew EisenAs I've said twice already, yes, strides in one area do not absolve anyone from criticism over where else they're falling short.03/06/2015 - 3:04pm
ZippyDSMleeI know I know one thing is not the other. Still worth nagging about.I still do not see why they do not put in body sliders and elt people make thier own body types....I'd do fat/pudgy or chibi befor I do ultra generic prefect body......03/06/2015 - 2:59pm
 

Be Heard - Contact Your Politician