ELSPA Thrilled With UK Board Endorsement

October 27, 2009 -

After a promotional campaign earlier this year that turned a disdainful eye on playing video games, a health board in the United Kingdom seems ton have modified it's stance.

The National Health Service runs a campaign called Change4Life, and after extensive consultation with ELSPA, the board has agreed to allow Wii Fit Plus to run its Change4Life logo in its advertising.

ELSPA's Director General Mike Rawlinson said the organization said that it was thrilled that that active video games were being recognized by the government:

"Since the negative portrayal of videogames in a Change4Life advertisement earlier this year, ELSPA worked with the Department of Health to gain proper recognition of the many benefits which active gaming can bring to an energetic lifestyle. Children and adults across the UK already know that dancing, jumping or even boxing within an active videogame have real exercise benefits. We are encouraged by this positive step to gain wider recognition of the health benefits that videogames can offer to individuals, families and communities alike.”

The health board had run and advertising campaign in March showing a child playing a video game with the words "Risk and Early Death, Just Do Nothing" as the headline. It caused a significant uproar in the games industry, but despite numerous protests, the health service allowed the campaign to continue.

ELSPA also said that Wii Fit Plus may be able to run the Change4Life logo on its game box next year.

According to the ELSPA press release, a spokesman for the Department of Health seemed to stress that they were not endorsing a video game, per se, but "an exercise regime":

“Active video games, where kids need to jump up and down or dance about as part of the game, are a great way to get kids moving.”

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Comments

Re: ELSPA Thrilled With UK Board Endorsement

“Active video games, where kids need to jump up and down or dance about as part of the game, are a great way to get kids moving.”

 

I wonder if there's any benefit to games that require a kid to think. You know, plan a strategy, manage resources, respond quickly to a changing situation, working cooperatively with others, being competitive in a non-physical environment, improving hand-eye coordination... things that apply to real life more than "jumping up and down" and "dancing."

 

Nah, probably not.

Re: ELSPA Thrilled With UK Board Endorsement

That logo looks very homosexual in the sense it looks like some guy is bending over and has his privates sticking out

Re: ELSPA Thrilled With UK Board Endorsement

I wasn't wearing my glasses when I looked at the picture, and the 'f' looks extremely phallic when blurred. I wasn't going to mention it because it's my dodgy eyes more than anything, but it's kind of a relief that I'm not the only one who thought that.

Re: ELSPA Thrilled With UK Board Endorsement

You should have seen the L in the picture before GP fixed it! ^_^

Re: ELSPA Thrilled With UK Board Endorsement

I looked up an official site, that is a modified version of the existing logo.  The L-man is not supposed to be ear humping the I-kid.

Re: ELSPA Thrilled With UK Board Endorsement

The correct logo has been put in. Hazards of working too fast. Thanks to those who caught the mistake and apologies for making it.

Re: ELSPA Thrilled With UK Board Endorsement

Thats....not the actual logo is it?

Re: ELSPA Thrilled With UK Board Endorsement

Um...that logo is considerably questionable.

Re: ELSPA Thrilled With UK Board Endorsement

I'll address the big pink elephant in the room. 

 

WHAT IS WITH THE RAGING HARDON AND WHY IS IT SHOVED IN A KIDS FACE WHO APPEARS CLUELESS TO WHAT IS HAPPENING? 

 

That is all.

 

EDIT:  I see the extreamly large male sexual reproductive organ is now flaccid and no longer appears to be offered to the child.  It is now friendly.

 

 

We are all going to die someday. The trick is not to rush it.

We are all going to die someday. The trick is not to rush it.

Re: ELSPA Thrilled With UK Board Endorsement

Ha i was hoping i wasn't the only one who noticed.  And if we noticed that easily than i wonder when the national health Service will see it. It makes it look like the "i" is wondering why it was put in that situation.

-HOLLYWOOD-

-HOLLYWOOD-

Re: ELSPA Thrilled With UK Board Endorsement

And all it took was a few bribe....sorry, I meant contributions, to the right people.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: ELSPA Thrilled With UK Board Endorsement

I hesitate to ask, but does the figure representing the "L" in "Life" have a sizable... ummm... third leg?

What's that about?

Re: ELSPA Thrilled With UK Board Endorsement

more importantly, how the hell did that get by the guys in charge?

Re: ELSPA Thrilled With UK Board Endorsement

I was wondering why it was in the face of the kid representing the i. Is L a pedo?

 
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prh99Personally, I just clicked the three vertical dots the first YouTube recommended one, haven't seen one since. Too bad I can't get rid of Pewdiepie video recommendations that easily.02/01/2015 - 3:19am
prh99Just don't watch the videos, who cares what she does or doesn't do. If her audience likes it so be, if they think she's doing something she shouldn't they'll stop watching.02/01/2015 - 3:14am
WonderkarpAndrew Yoon Died http://www.gamerevolution.com/news/rip-andrew-yoon-3096901/31/2015 - 10:26pm
Matthew Wilson@ea so much happened this week its not funny. fcc broadband, Nintendo, sega, and sevral other big stories. was not a slow week lol01/31/2015 - 8:50pm
Andrew EisenWasn't on the list but we can certainly talk about it.01/31/2015 - 8:45pm
Matthew WilsonI know its not directly related to games, but are you going to tak about the fcc raising the definition of broadband to 25/3?01/31/2015 - 8:33pm
Wonderkarpwell we had to christen it some way01/31/2015 - 7:13pm
Andrew EisenThank goodness the Shout box now goes back 100 shouts, eh folks?01/31/2015 - 7:10pm
Wonderkarpyouve said youre stuff. I gave you a point on one thing.01/31/2015 - 7:04pm
Andrew EisenNo, they're facts. Not beliefs. Not opinions. Facts. Do I need to list them all for you again? I'm happy to oblige.01/31/2015 - 7:02pm
Andrew EisenAnd I have seen no evidence (and would find it very hard to believe) that her fans and funders, even the most radical, would be the ones perpetuating that nonsense.01/31/2015 - 7:01pm
Wonderkarpabout as right as Glenn Beck is about the gays, man. Its all your beliefs and opinions.01/31/2015 - 7:01pm
Andrew EisenI didn't say you did. And this talking head is still right about everything he's said so far.01/31/2015 - 6:58pm
Andrew EisenAlso, considering the number of non profits that merchandise, I'm going to guess you're wrong on that one too but I don't really know as it's not my area of expertise.01/31/2015 - 6:58pm
WonderkarpYou can keep saying that all you want. Its just a talking head, man. there's all the proof in the pudding. I never said she was trying to take away games, or get rid of male protagonists, or any of the BS thats perpetraited by her more radicalfans/funders01/31/2015 - 6:56pm
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Wonderkarpok. that one I am wrong. I'll give you that one. That was one I didnt research properly. BUT I'm right on the others.01/31/2015 - 6:53pm
Andrew EisenFact: It makes no difference whether she recorded the footage or not. Fact: yes she does have a Section 107 'fair use' disclaimer at the end of every video and in the video description.01/31/2015 - 6:47pm
Wonderkarpsaying otherwise. I've presented a video with cited sources combined with opinion. Youre presenting just your opinion. 01/31/2015 - 6:43pm
Wonderkarpits still important information brought up on the original video. and by not saying anything, the casual observer thinks its her footage. there's no "section 107 Fair use" disclaimer. Its as if she's showing star wars and saying "look what I made" without01/31/2015 - 6:43pm
 

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