UK Treatment Center Now Caters to Game Addicts

The latest in a wave of gaming addiction centers has opened its doors in the UK.

Established in 1974, and located in the English town of Weston-super-Mare, Broadway Lodge has expanded its treatment repertoire to include game addiction, employing a 12-step abstinence program to help patients kick the habit. Group therapy and “therapeutic” tasks such as cleaning and vacuuming are also used in treatment, but apparently baking cookies is not part of the mix.

The center’s Chief Executive Brian Dudley tells the Telegraph that he thinks game addiction is a widespread problem, “I would stick my neck out and say between five and ten per cent of parents or partners would say they know of someone addicted to an online game.”

Broadway Lodge Counselor Peter Smith added:

It’s not unusual for people to get so obsessed with online gaming that they forget to eat and drift towards an anorexic and undernourished state. You have a relationship with characters in the game that give you an artificial feeling, created by your body’s natural endorphins, when you have killed some monster or solved a problem.

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