Stating in a bit of PR that the experiment is “progressing beyond the company’s original expectations,” a company representative claimed that about 25% of their inventory has been sold in the two weeks since the pilot started, which is operating in Houston and Dallas area stores.
CEO Try Lyndon said:
At the rate Wal-Mart inventory is moving, they will be out of games before Christmas, unless they reorder. With seven weeks remaining, and accelerated sales expected as we near the holidays, we believe test results will be favorable leading to a broader national market for Christian based PC games.
In an effort to boost sales, Left Behind Games is sending mailers to areas surrounding Wal-Mart stores that stock their games, offering to send a second free game to anyone purchasing a Left Behind title from the world’s largest retailer.