File under bad ideas: one component of a Danish anti-violence campaign features an online game that allows players to virtually beat up a woman.
“Hit The Bitch” is the work of The NGO for Children Exposed to Violence at Home and lets players smack around a girl in a bid to elevate scores from the level of “pussy” to “gangsta.” Users who possess a webcam also have the ability to go interactive, as physical swings and slaps will be translated to on screen violence against the girl.
The site is currently only offered to Danish Internet users due to a high amount of traffic to the site, though the game’s makers note that “domestic violence is a global problem, so please support the fight against it in your local country.”
By all accounts, the game ends with the girl on the ground bleeding and crying. One user reported that the game calls the player an idiot for participating.