China's Latest Task: Harmonizing Social Games

December 16, 2009 -

The Chinese government appears to be expanding its control over the games industry, this time setting its sites on social games and networks, according to a guest article on TechCrunch.

When the government gets involved and censors certain content, commenters refer to the game as being "harmonized," as happened with Mafia games during the Summer. But apparently social games are taking a closer look at actions and changing language in their games in an attempt to stay a step ahead of the Chinese censors. For example, players of the popular Happy Farm now pick their neighbors crops, not steal them:

Five Minutes, the developer of the smash hit Happy Farm (the first SNS farm game), confirmed that the terms had been voluntarily changed in an interview with BloggerInsight. This comes as the government is "considering specific social gaming laws and regulations, to be enacted as early as next year ... to end the chaotic market conditions," according to ChinaNews, which scooped the story on Wednesday last week.

The article says that the government has gone so far as to spread doctored news accounts to damage the reputation of popular social games like Happy Farm.

And the threat of regulation is prompting some developers to be proactive to stay ahead of the government:

Although the SNS landscape is splintered, the government is determined to maintain control. There is no Facebook, no single dominant social network for all of China: the top 3 are Qzone, Kaixin001, and RenRen (see chart).  When it comes to games, Qzone and Kaixin001 develop everything in-house with games inspired from Facebook, while Renren has a mostly open API so it can tap into outside developers to copy games for them. All have keyword lists and teams responsible for the instant removal of “objectionable” content.

Platforms have borne the responsibility for game regulation until now, but developers may soon become practiced in self-censorship too. The new regulations will likely be similar to those for MMORPGs: a list of “do’s and don’ts” for Chinese social games, according to an industry insider. This could include age ratings or a requirement that social games be suitable for players of all ages.

The article concludes with a warning to Western game developers hoping to tap into the Chines market:

The China market is seductive, but outside game companies should proceed with caution. Foreign developers would be wise to cultivate political ties and partner with or build a local studio, as Popcap Games did. Also, be sure your games promote "harmonious social values" -- Mafia Wars need not apply.

Comments

Re: China's Latest Task: Harmonizing Social Games

Why when I hear them wanting to promote "Harmonious social games" do I hear them wanting games that promote blind patriotism?

-Ultimately what will do in mankind is a person's fear of their own freedom-

Re: China's Latest Task: Harmonizing Social Games

China is a lost cause, and a model of inspiration for Michael Atkinson.

As for China government asking for occidental developers to get more close to China´s side, I would say: "Go to hell, if you don´t like my games then make your own damn games".

With so many restrictions of what to do for that market, China is surely NOT the best market.

How long more are gonna that people to take crap from their government?

My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: China's Latest Task: Harmonizing Social Games

While I do agree that developers and publishers should give up on China indefinately, China isn't an inspiration ot JUST Atkinson. Politicians all over the world, for all the shiny language they use, would LOVE to have what the chinese government has, just they can't go for it as there would be hell to pay, though it does feel like they are trying.

Re: China's Latest Task: Harmonizing Social Games

it's not even just managing to make a game that fits the requirements that's hard. Every once in a while they make huge sweeping changes, and everybody gets to scramble to meet the new requirements.

Re: China's Latest Task: Harmonizing Social Games

Part of me is terribly amused but the outrage at China's behavior, since when you start getting into coin-op games, but the US and UK behave like this.  Complete with random sweeping changes.

In the UK there is basicly a board with no  guidelines or rules, thus 'what will get allowed' documents people people produce are little more then descriptions of the board member and what they happen to like.

In the US it is done at a state leve, with some states having just a single person deicde what is acceptable and what is not.  NJ is like that, which explains why anythign OTHER then full blown gambling machines tend to be about a decade behidn (or simply unavailable).

 
Forgot your password?
Username :
Password :

Poll

Best decade for video games?:

Shout box

You're not permitted to post shouts.
Matthew WilsonI know most of my friends first saw robotech when it was on Toonami in the mid 90s, but it is possible that a fan who watched it in the 80s are in a position to do it.03/27/2015 - 1:04pm
Andrew EisenRobotech was mid 80s. Fans of the show (who were kids when it aired) are my age and older.03/27/2015 - 1:01pm
Matthew Wilsontiming. anime only really became widely known in the US in the mid 90s. if we assume it was mostly kids watching it, they still wouldnt be high enough in managment to be given full creative control yet. it would still be another 5 to 10 years for that.03/27/2015 - 12:59pm
Andrew EisenI agree. Now what makes you think that there is no one in power who cares about (or has the ability to) make a good adaptation?03/27/2015 - 12:47pm
Matthew Wilsonits not about pratice, it is about people who understand it getting in to positions of power.03/27/2015 - 12:34pm
Matthew Wilsonallot of the comic book characters that have been turned in to good movies started in the 70s or earlier.03/27/2015 - 12:32pm
Andrew EisenWell, if it really does take two generations of practice to get it right, we'll never get good live action adaptations of anime if no one starts making them.03/27/2015 - 12:31pm
Andrew EisenWhat have you seen that would make you say that?03/27/2015 - 12:30pm
Matthew WilsonIt took 2 genarations of comic book reader before we got good comic book movies. I imagine that will be the case for anime as well.03/27/2015 - 12:28pm
Matthew Wilson@AE yes if they have people that understand the content give it a shot, but as far as I can tell that does not look like it is happening in this case.03/27/2015 - 12:26pm
Andrew EisenI understand the skepticism but I don't think "this will never work" and "no one should even bother" are very healthy attitudes.03/27/2015 - 12:11pm
Andrew EisenWhy would you doubt that? A lot of writers are my age and older, the perfect age to be fans of the content. All I'm saying is it's not impossible to get a good Robotech movie. In fact, it's more likely today than any other time.03/27/2015 - 12:11pm
Matthew Wilson@AE the difference is in the case of marvel the writers and directors clearly understand the source content. I doubt many of any of them are that way with robotech, or any anime for that matter.03/27/2015 - 11:10am
MaskedPixelantehttp://www.playstationtrophies.org/news/news-15838-Sony-Cuts-the-Price-of-PlayStation-TV-Today.html Sony cuts the price of the Vita TV in the UK, still wont force developers to make their stuff compatible with it.03/27/2015 - 10:49am
Andrew EisenMechaCrash - It's true, there are a lot of examples of crap adaptations. But there are increasing numbers of great adaptations such as the Marvel movies. That said, it's certainly going to be an uphill battle at Sony, especially with Tom Rothman around.03/27/2015 - 10:45am
ZippyDSMleeOh live action crap...I dunno with hollywood being stuck in the 90s grimdarkblack mode I can not see how anything would work well other than SNK or Akira.. then again Akira is a bit of head trip...03/27/2015 - 10:11am
MechaCrashI meant Hollywood in general. If they did a Robotech movie, it'd just be a slightly tweaked Macross, because usually when people talk about Robotech, they just mean the first third. Nobody cares about the Masters/Southern Cross or Invid/MOSPAEDA stuff.03/27/2015 - 9:36am
ZippyDSMleeYes Macross is good..... robotech....not so much..... Now Pizza Cats that's the definitive TV dub, if not best dub ever I'd put it up there with COwboy Bebop just becuse the Pizza Cats dub is fun as heck and crazy,Medabots and Fighting Foodons are decent.03/27/2015 - 9:20am
InfophileAged well plot-wise, I mean. The animation is showing its age, but if you don't mind that, the plot holds up quite well03/27/2015 - 6:52am
InfophileRobotech may be 30 years old, but it's actually aged pretty well. Plus, one of the three Japanese franchises that went into making it, Macross, is coming out with a new series soon. So it's far from forgotten or out-of-date03/27/2015 - 6:50am
 

Be Heard - Contact Your Politician