Games Can Fuel Social Change

January 12, 2010 -

Videogames can provide new and effective ways to raise awareness and engage users, prompting an article that asks whether they might be the future of social change.

A piece on Change.org builds its case around a successful promotion put on by Zynga’s social game FarmVille, which allowed the game’s players to buy special seeds to benefit Haitian charities. The Sweet Seeds for Haiti drive ended up raising over $1.0 million dollars.

The article compares Zynga’s successful implementation to one that is more old-school:

…a consortium of foundations and online giving platforms were sponsoring America's Giving Challenge, which put up almost $250,000 in bounty for nonprofits to engage their supporters. In a month, almost 8,000 competing nonprofits raised a total of just over $2 million. One of the biggest pushes in our field basically had the same level of return as releasing a virtual freaking seed.

If that doesn't raise some eyebrows, it should.

While contributing to social change is good and all, the author worries a bit about “videogame-embedded philanthropy” taking the place of real-world positive actions, though he views it as an opportunity for non-profits:

I worry a bit that for those whose first taste of good is this sort of video game embedded philanthropy, they will feel like their experience of having contributed is good enough. That the input of buying a charitable good equals an output of feeling and having done good, and that is that. Of course where the real opportunity lies is in the conversion of those passive supporters to active users. That may be a great place for creative nonprofits to focus next.

Zynga’s Mark Pincus thinks that the future charitable virtual goods market could be worth a billion dollars.


Comments

Re: Games Can Fuel Social Change

Gaming is simply another form of expression, therefore it can give a social expresssion.

"The difference between genius and stupidity is that genius has its limits." -Albert Einstein

Re: Games Can Fuel Social Change

heh, no wonder the older generations are so scared of gaming.

Re: Games Can Fuel Social Change

I would think that PennyArcade's Child's Play charity drives are a better example of enacting social change than anything Zynga could pull off.  Granted, it's a bit more abstract as a social change mechanism, as people would have to realize that hospitals, with ever-decreasing budgets, are being forced to cut things to make a patient's hospital stay more bearable, but PA isn't being sued, either.

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Re: Games Can Fuel Social Change

…but PA isn't being sued, either.

at least not successfully. ZING!

岩「…Where do masochists go when they die?」

岩「…I can see why Hasselbeck's worried about fake guns killing fake people. afterall, she's a fake journalist on a fake news channel」

Re: Games Can Fuel Social Change

Isn't Zynga the target of a class action lawsuit for unethical business practices? Hardly the kind of company we want to push the whole "Games can benifit Humanity" angle, if you ask me.

Re: Games Can Fuel Social Change

Not to mention its chairman is on record proudly boasting at how he takes money to push scams, malware, scare-ware and other shit onto his players through those "special offers" the games provide to earn more gamepoints.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Games Can Fuel Social Change

Like any other medium I guess it can change society.... but really...... society in whole or part uses it to change....or brow beat other parts into the light......


Until lobbying is a hanging offense I choose anarchy! CP/IP laws should not effect the daily life of common people! http://zippydsmlee.wordpress.com/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

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Re: Games Can Fuel Social Change

"Zynga’s Mark Pincus thinks that the future charitable virtual goods market could be worth a billion dollars."

And I bet he loves the idea of skimming a percentage of it for his company to cover "expenses".

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Games Can Fuel Social Change

That is his cut.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Games Can Fuel Social Change

A true philanthropist. /sarcasm

He's nothing more than one of these people who ride in on the back of causes and charities to make money out of peoples good will.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.
 
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Have you visited a video game arcade in the last year?:

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ZenWell, I tried lol. We just got a Dave and Busters on the beach but haven't been there yet...may go this weekend.08/20/2014 - 3:52pm
Andrew EisenIt's called The Bar-Arcade? Missed opportunity. I would have gone with Barcade.08/20/2014 - 3:25pm
SleakerThe Bar-Arcade however did have a lot of good pinball machines, they were however always taken as the place was packed..08/20/2014 - 1:17pm
Sleakerso I've been to an Arcade-Bar, not that great of a place has some okay machines, but generally over-packed. And then all the kid-friendly ones have is ticket-games nothing actually good unfortunately :(08/20/2014 - 1:14pm
Andrew EisenIf it has an area dedicated to arcade machines, I'd say it counts. Arcade machine in your house though, nope.08/20/2014 - 12:16pm
ZenDoes it count if you have actual arcade machines in your house?08/20/2014 - 12:01pm
E. Zachary KnightWith the current poll, I guess it all depends on how one defines "arcade". If Chuck E Cheese or similar multipurpose businesses count, then that is a yes for me.08/20/2014 - 11:59am
ZenLet the ax fall Sleaker...lessons MUST be learned...08/20/2014 - 11:44am
Andrew EisenNote to Shout boxers: if it's not a current GP story or something currently being discussed in the Shout box, please provide a link to what you're referring to or at least some context so we know what you're talking about and can discuss it with you.08/20/2014 - 11:44am
Sleaker*prepares fluffy kitten for execution as no link has been forthcoming*08/20/2014 - 11:14am
ZenMasked, guessing you are talking about the Wii game which was later ported to 360/PS3. I never played it..but I did grab the sweet gold Classic Controller from it to finish my Gold Wii controller set lol.08/20/2014 - 11:06am
Andrew EisenOnce again, MaskedPixelante, I have no idea what the hell you're talking about. Are you talking about the Wii remake in 2010? The PS3/360 enhanced port of the remake in 2011? Something new? Please, for the love of fluffy kittens, provide a damn link.08/20/2014 - 9:57am
MaskedPixelanteSo, if I finish this game Activision claims is the GoldenEye remake, but looks suspiciously like a rejected CoD game, do I get the REAL GoldenEye remake?08/20/2014 - 8:37am
Papa MidnightWii U Games finding Solidarity with PC Gamers :(08/19/2014 - 6:09pm
Zenbuy all of the bad DLC before they even showed the main content everyone was waiting for. I paid for it, I wanted it, and I got tossed aside.08/19/2014 - 4:10pm
ZenIanC: Yep, both Call of Duty games did the same thing holding back all DLC and then releasing the day one map 2 YEARS later out of the blue. Why play what they won't support. Warner Bros canceled their DLC after promising it because Wii U owners didn't08/19/2014 - 4:09pm
Andrew EisenShe's the developer of Depression Quest. It's an interesting game (although I wouldn't call it fun) and you can check it out for free at depressionquest.com.08/19/2014 - 2:48pm
Sleakerwhat's all this Zoe quinn stuff all over and should I even bother looking it up?08/19/2014 - 2:37pm
IanCExactly Zen. The third one had random delays to the DLC and they just came out seemingly at random with no warning, and the 4th they didn't even bother.08/19/2014 - 2:31pm
ZenI may have bought both AC games on Wii U, but WHY would anyone be expected to get the game when they came out MONTHS before release that they were skipping DLC and ignoring the game? They poisoned the market on themselves then blamed Nintendo players.08/19/2014 - 1:27pm
 

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