Games Can Fuel Social Change

January 12, 2010 -

Videogames can provide new and effective ways to raise awareness and engage users, prompting an article that asks whether they might be the future of social change.

A piece on Change.org builds its case around a successful promotion put on by Zynga’s social game FarmVille, which allowed the game’s players to buy special seeds to benefit Haitian charities. The Sweet Seeds for Haiti drive ended up raising over $1.0 million dollars.

The article compares Zynga’s successful implementation to one that is more old-school:

…a consortium of foundations and online giving platforms were sponsoring America's Giving Challenge, which put up almost $250,000 in bounty for nonprofits to engage their supporters. In a month, almost 8,000 competing nonprofits raised a total of just over $2 million. One of the biggest pushes in our field basically had the same level of return as releasing a virtual freaking seed.

If that doesn't raise some eyebrows, it should.

While contributing to social change is good and all, the author worries a bit about “videogame-embedded philanthropy” taking the place of real-world positive actions, though he views it as an opportunity for non-profits:

I worry a bit that for those whose first taste of good is this sort of video game embedded philanthropy, they will feel like their experience of having contributed is good enough. That the input of buying a charitable good equals an output of feeling and having done good, and that is that. Of course where the real opportunity lies is in the conversion of those passive supporters to active users. That may be a great place for creative nonprofits to focus next.

Zynga’s Mark Pincus thinks that the future charitable virtual goods market could be worth a billion dollars.


Comments

Re: Games Can Fuel Social Change

Gaming is simply another form of expression, therefore it can give a social expresssion.

"The difference between genius and stupidity is that genius has its limits." -Albert Einstein

Re: Games Can Fuel Social Change

heh, no wonder the older generations are so scared of gaming.

Re: Games Can Fuel Social Change

I would think that PennyArcade's Child's Play charity drives are a better example of enacting social change than anything Zynga could pull off.  Granted, it's a bit more abstract as a social change mechanism, as people would have to realize that hospitals, with ever-decreasing budgets, are being forced to cut things to make a patient's hospital stay more bearable, but PA isn't being sued, either.

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You KILL Vampires. You don't DATE them.

--- With the first link, the chain is forged.

Re: Games Can Fuel Social Change

…but PA isn't being sued, either.

at least not successfully. ZING!

岩「…Where do masochists go when they die?」

岩「…I can see why Hasselbeck's worried about fake guns killing fake people. afterall, she's a fake journalist on a fake news channel」

Re: Games Can Fuel Social Change

Isn't Zynga the target of a class action lawsuit for unethical business practices? Hardly the kind of company we want to push the whole "Games can benifit Humanity" angle, if you ask me.

Re: Games Can Fuel Social Change

Not to mention its chairman is on record proudly boasting at how he takes money to push scams, malware, scare-ware and other shit onto his players through those "special offers" the games provide to earn more gamepoints.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Games Can Fuel Social Change

Like any other medium I guess it can change society.... but really...... society in whole or part uses it to change....or brow beat other parts into the light......


Until lobbying is a hanging offense I choose anarchy! CP/IP laws should not effect the daily life of common people! http://zippydsmlee.wordpress.com/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

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http://zippydsm.deviantart.com/

Re: Games Can Fuel Social Change

"Zynga’s Mark Pincus thinks that the future charitable virtual goods market could be worth a billion dollars."

And I bet he loves the idea of skimming a percentage of it for his company to cover "expenses".

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Games Can Fuel Social Change

That is his cut.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Games Can Fuel Social Change

A true philanthropist. /sarcasm

He's nothing more than one of these people who ride in on the back of causes and charities to make money out of peoples good will.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.
 
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Michael Chandrahttp://www.telecompaper.com/news/kpn-vodafone-fined-for-net-neutrality-violations--106167501/27/2015 - 5:10am
Michael ChandraThe other for allowing people to watch HBO through an app without being charged for the data-traffic, which was steering customers in their internet behaviour. Both of them against the Net Neutrality Law. 01/27/2015 - 5:10am
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Goth_Skunk@Cheater: If I were an Australian consumer, there's no way I'd be returning it.01/26/2015 - 10:43pm
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Andrew EisenOkay, well I've passed the request along.01/26/2015 - 9:03pm
ZippyDSMleeI loath itunes..........01/26/2015 - 9:02pm
Goth_SkunkUNLESS you haven't downloaded the most 3 recent episodes. Then it cancels your subscription automatically.01/26/2015 - 8:56pm
Goth_Skunk@AE: No. iTunes instead just downloads it automatically, provided you've set it up to do so in your preferences.01/26/2015 - 8:56pm
Andrew EisenAnyone know if iTunes sends email notifications when there's a new episode of a podcast you're subscribed to?01/26/2015 - 8:30pm
ZippyDSMleeAck!! Sorry lack of spell checker means I more incoherent than ever :P, Sign up for email notification thing for the pod cast. Probly more trouble than its worth, I guess I will have to check the site more often ><01/26/2015 - 8:22pm
Andrew EisenWhat is a "sign u email thing"? We provide a direct download link to the show every week. The video version is on my YouTube channel. You can use our RSS feed to add it to a news reader. You can also subscribe to the show on iTunes.01/26/2015 - 6:48pm
ZippyDSMleeMmm you guys ever thought about doing a sign u email thing for the pod cast? If I can click a direct link to downlaod it to toss in all daily podcast listening I might listen to it more than randomly forgtting its on here 0-o01/26/2015 - 6:37pm
prh99Too much time listening to Faux News and Bill Mahr.01/26/2015 - 5:12pm
james_fudgeit's bad pr for the bus company01/26/2015 - 5:10pm
Andrew EisenI'm sure the ones who purchased the ads are a bit peeved but I find my sympathies lacking. I have to wonder why the bus line would buy such ads in the first place. Hard to imagine it doesn't have policies against that stuff.01/26/2015 - 5:07pm
Wonderkarpthats cute. I Like Ms Marvel(hate her powerset). Whomever is doing this? Good Job01/26/2015 - 4:49pm
E. Zachary KnightHahahahahahaha! http://toybox.io9.com/islamaphobic-bus-ads-in-san-francisco-are-being-defaced-1681857271/+charliejane01/26/2015 - 4:24pm
WonderkarpI saw that. Celebrity wing.01/26/2015 - 3:00pm
 

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