Games Can Fuel Social Change

January 12, 2010 -

Videogames can provide new and effective ways to raise awareness and engage users, prompting an article that asks whether they might be the future of social change.

A piece on Change.org builds its case around a successful promotion put on by Zynga’s social game FarmVille, which allowed the game’s players to buy special seeds to benefit Haitian charities. The Sweet Seeds for Haiti drive ended up raising over $1.0 million dollars.

The article compares Zynga’s successful implementation to one that is more old-school:

…a consortium of foundations and online giving platforms were sponsoring America's Giving Challenge, which put up almost $250,000 in bounty for nonprofits to engage their supporters. In a month, almost 8,000 competing nonprofits raised a total of just over $2 million. One of the biggest pushes in our field basically had the same level of return as releasing a virtual freaking seed.

If that doesn't raise some eyebrows, it should.

While contributing to social change is good and all, the author worries a bit about “videogame-embedded philanthropy” taking the place of real-world positive actions, though he views it as an opportunity for non-profits:

I worry a bit that for those whose first taste of good is this sort of video game embedded philanthropy, they will feel like their experience of having contributed is good enough. That the input of buying a charitable good equals an output of feeling and having done good, and that is that. Of course where the real opportunity lies is in the conversion of those passive supporters to active users. That may be a great place for creative nonprofits to focus next.

Zynga’s Mark Pincus thinks that the future charitable virtual goods market could be worth a billion dollars.


Comments

Re: Games Can Fuel Social Change

Gaming is simply another form of expression, therefore it can give a social expresssion.

"The difference between genius and stupidity is that genius has its limits." -Albert Einstein

Re: Games Can Fuel Social Change

heh, no wonder the older generations are so scared of gaming.

Re: Games Can Fuel Social Change

I would think that PennyArcade's Child's Play charity drives are a better example of enacting social change than anything Zynga could pull off.  Granted, it's a bit more abstract as a social change mechanism, as people would have to realize that hospitals, with ever-decreasing budgets, are being forced to cut things to make a patient's hospital stay more bearable, but PA isn't being sued, either.

---

You KILL Vampires. You don't DATE them.

--- With the first link, the chain is forged.

Re: Games Can Fuel Social Change

…but PA isn't being sued, either.

at least not successfully. ZING!

岩「…Where do masochists go when they die?」

岩「…I can see why Hasselbeck's worried about fake guns killing fake people. afterall, she's a fake journalist on a fake news channel」

Re: Games Can Fuel Social Change

Isn't Zynga the target of a class action lawsuit for unethical business practices? Hardly the kind of company we want to push the whole "Games can benifit Humanity" angle, if you ask me.

Re: Games Can Fuel Social Change

Not to mention its chairman is on record proudly boasting at how he takes money to push scams, malware, scare-ware and other shit onto his players through those "special offers" the games provide to earn more gamepoints.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Games Can Fuel Social Change

Like any other medium I guess it can change society.... but really...... society in whole or part uses it to change....or brow beat other parts into the light......


Until lobbying is a hanging offense I choose anarchy! CP/IP laws should not effect the daily life of common people! http://zippydsmlee.wordpress.com/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: Games Can Fuel Social Change

"Zynga’s Mark Pincus thinks that the future charitable virtual goods market could be worth a billion dollars."

And I bet he loves the idea of skimming a percentage of it for his company to cover "expenses".

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Games Can Fuel Social Change

That is his cut.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Games Can Fuel Social Change

A true philanthropist. /sarcasm

He's nothing more than one of these people who ride in on the back of causes and charities to make money out of peoples good will.

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.
 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Matthew Wilsonthe interview will be on youtube/xb1/ andriod today.12/24/2014 - 1:05pm
james_fudge1900's?12/24/2014 - 12:56pm
james_fudgeYeah we could go way way back :)12/24/2014 - 12:56pm
E. Zachary KnightCopyright law in general has been broken since at least 1976. Could be even earlier than that.12/24/2014 - 12:24pm
james_fudgeWhat he said :) They want to make it worse than it already is.12/24/2014 - 12:14pm
Papa MidnightDMCA has been broken since 1998. Good luck getitng Congress to do something about it.12/24/2014 - 11:39am
Craig R.At least they owned up to the mistake. But doesn't change the fact that DMCA is thoroughly broken.12/23/2014 - 5:23pm
MaskedPixelanteSpeaking of Dark Souls OMG I'M MAKING ACTUAL PROGRESS WTH IS THIS WHAAAAAAA12/23/2014 - 10:49am
MaskedPixelantehttp://www.neogaf.com/forum/showpost.php?p=144500932&postcount=740 Yup, DSFix was part of an unrelated take down, and is being resolved.12/23/2014 - 8:04am
prh99Of course had they not done such a rush on the port we wouldn't dsfix to make the game not look and play like ass. 720 internal renders aren't so hot scaled to 1080.12/23/2014 - 7:38am
Papa MidnightIt was most likely an automated tool. Happens all the time. Just another case of the broken DMCA Claim and Takedown process that puts the entirety of the burden of proof on the accused instead of the claimant.12/22/2014 - 10:09pm
Conster*applauds IanC*12/22/2014 - 7:37pm
MaskedPixelanteSounds like BN was going after an unrelated mod, and took out DSFix in the process. Probably once a counterclaim goes out, this'll all be sorted out.12/22/2014 - 7:04pm
Matthew Wilsonhttp://www.neogaf.com/forum/showpost.php?p=144440299&postcount=1 wtf is namco thinking.......12/22/2014 - 6:17pm
MaskedPixelantehttp://www.joystiq.com/2014/12/22/read-the-fine-print-ubisoft-free-game-offer-waives-lawsuits/12/22/2014 - 6:00pm
Papa MidnightI kind of liked the movement to have Terry Crews play him instead, but this will do.12/22/2014 - 3:40pm
MaskedPixelantehttp://marvel.com/news/tv/23866/mike_colter_to_star_as_luke_cage_in_marvels_aka_jessica_jones#ixzz3MeuUl63P Mike Colter is Luke Cage.12/22/2014 - 3:23pm
IanCBecause that isn't Max Payne 3. It might have the name, but it isn't an entry in the series.12/22/2014 - 12:48pm
IanCOh theres a Max Payne 3? A proper one, or are we referring to that abomination that Rockstar crapped out a few years ago12/22/2014 - 12:48pm
IanCUpgraded PS3 hard drive to 500gb. Restored 53GB back up. Done the maths, have somehow used up 106GB already?12/22/2014 - 12:44pm
 

Be Heard - Contact Your Politician