Games Can Fuel Social Change

January 12, 2010 -

Videogames can provide new and effective ways to raise awareness and engage users, prompting an article that asks whether they might be the future of social change.

A piece on Change.org builds its case around a successful promotion put on by Zynga’s social game FarmVille, which allowed the game’s players to buy special seeds to benefit Haitian charities. The Sweet Seeds for Haiti drive ended up raising over $1.0 million dollars.

The article compares Zynga’s successful implementation to one that is more old-school:

…a consortium of foundations and online giving platforms were sponsoring America's Giving Challenge, which put up almost $250,000 in bounty for nonprofits to engage their supporters. In a month, almost 8,000 competing nonprofits raised a total of just over $2 million. One of the biggest pushes in our field basically had the same level of return as releasing a virtual freaking seed.

If that doesn't raise some eyebrows, it should.

While contributing to social change is good and all, the author worries a bit about “videogame-embedded philanthropy” taking the place of real-world positive actions, though he views it as an opportunity for non-profits:

I worry a bit that for those whose first taste of good is this sort of video game embedded philanthropy, they will feel like their experience of having contributed is good enough. That the input of buying a charitable good equals an output of feeling and having done good, and that is that. Of course where the real opportunity lies is in the conversion of those passive supporters to active users. That may be a great place for creative nonprofits to focus next.

Zynga’s Mark Pincus thinks that the future charitable virtual goods market could be worth a billion dollars.


Comments

Re: Games Can Fuel Social Change

Gaming is simply another form of expression, therefore it can give a social expresssion.

"The difference between genius and stupidity is that genius has its limits." -Albert Einstein

Re: Games Can Fuel Social Change

heh, no wonder the older generations are so scared of gaming.

Re: Games Can Fuel Social Change

I would think that PennyArcade's Child's Play charity drives are a better example of enacting social change than anything Zynga could pull off.  Granted, it's a bit more abstract as a social change mechanism, as people would have to realize that hospitals, with ever-decreasing budgets, are being forced to cut things to make a patient's hospital stay more bearable, but PA isn't being sued, either.

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Re: Games Can Fuel Social Change

…but PA isn't being sued, either.

at least not successfully. ZING!

岩「…Where do masochists go when they die?」

岩「…I can see why Hasselbeck's worried about fake guns killing fake people. afterall, she's a fake journalist on a fake news channel」

Re: Games Can Fuel Social Change

Isn't Zynga the target of a class action lawsuit for unethical business practices? Hardly the kind of company we want to push the whole "Games can benifit Humanity" angle, if you ask me.

Re: Games Can Fuel Social Change

Not to mention its chairman is on record proudly boasting at how he takes money to push scams, malware, scare-ware and other shit onto his players through those "special offers" the games provide to earn more gamepoints.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Games Can Fuel Social Change

Like any other medium I guess it can change society.... but really...... society in whole or part uses it to change....or brow beat other parts into the light......


Until lobbying is a hanging offense I choose anarchy! CP/IP laws should not effect the daily life of common people! http://zippydsmlee.wordpress.com/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

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Re: Games Can Fuel Social Change

"Zynga’s Mark Pincus thinks that the future charitable virtual goods market could be worth a billion dollars."

And I bet he loves the idea of skimming a percentage of it for his company to cover "expenses".

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Games Can Fuel Social Change

That is his cut.

E. Zachary Knight
Oklahoma City Chapter of the ECA
http://www.theeca.com/chapters_oklahoma

Re: Games Can Fuel Social Change

A true philanthropist. /sarcasm

He's nothing more than one of these people who ride in on the back of causes and charities to make money out of peoples good will.

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.
 
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Poll: Is it censorship when a private retailer decides not to sell a particular video game?:

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Andrew EisenOh, there's also the Facebook page.05/27/2015 - 4:29pm
hidannikOkay :( Guess I'll just have to YouTube it when I've caught up on all the other podcasts.05/27/2015 - 4:13pm
Andrew EisenI honestly don't know. The show is on my YouTube channel and we promote it here on the site every week.05/27/2015 - 4:11pm
hidannikIs there nothing a podcast app can key on?\05/27/2015 - 4:09pm
Andrew EisenYeah, we lost Libsyn quite some time ago. As such, no RSS or iTunes. We're working on finding a new (and cost effective) home but it's been really slow going.05/27/2015 - 4:07pm
hidannikThe last one on that feed was Feb 905/27/2015 - 4:05pm
hidannikThe feed is at superpac.libsyn.com05/27/2015 - 4:05pm
hidannikI ask because it hasn't shown up in my PocketCasts feed in a while. (I'm currently a month behind)05/27/2015 - 4:02pm
E. Zachary KnightAE, Loved your mom as the guest on your 30 Days of Netflix series. She is one interesting lady.05/27/2015 - 3:47pm
E. Zachary Knighthidannik, If you mean on iTunes, we are working to get it back up there soon. Otherwise, the show must go on. We record live every Saturday at 8pm Central05/27/2015 - 3:47pm
Andrew Eisenhidannik - The podcast will continue this weekend and every weekend after for the foreseeable future. What makes you ask?05/27/2015 - 3:29pm
Matthew WilsonI say no it isnt, but it depends on the reason for not selling it. were the pressured to not sell it. aka target au, or did they chose not to on their own aka gog with hatred.05/27/2015 - 3:28pm
hidannikIs there no more podcast?05/27/2015 - 3:26pm
E. Zachary KnightHere is another thought exercise. How would you feel if game developers traded in IP? http://gamasutra.com/blogs/JorgeMunoz/20150520/243471/Why_dont_developers_buysell_intellectual_property_much_like_other_assets.php05/27/2015 - 3:24pm
Andrew EisenSlightly Mad Studio comments on Wii U version of Project Cars: http://www.nintendolife.com/news/2015/05/exclusive_slightly_mad_studio_head_ian_bell_sets_the_record_straight_on_project_cars_wii_u05/27/2015 - 11:54am
E. Zachary KnightGamasutra has a really interesting interview with the Hatred developers. http://gamasutra.com/blogs/AlbertPalka/20150526/244229/Real_talk_with_Destructive_Creations_Hatred_interview.php05/27/2015 - 10:11am
WonderkarpLove Gamerevolutions Summary of Splatoon "It's like Double Dare found love with a roll of sushi and made a beautiful, action-packed Wii U game."05/27/2015 - 9:41am
E. Zachary KnightExtra Credits promotes SJW PC crap by discussing Rust's decision to include race but not give players a choice. ;) https://www.youtube.com/watch?v=eh1zfdUTqBY05/27/2015 - 9:20am
ZippyDSMleeIt would be haliarous if soemone started complaining about it in some form or another.05/27/2015 - 8:58am
E. Zachary KnightMore SJW PC crap being shoved down the throats of game designers and gamers ;) http://gamasutra.com/view/news/244376/Bloodstaineds_female_lead_Miriam_reflects_the_games_audience.php05/27/2015 - 8:43am
 

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