Jellyvision Suit Seeks to Get Its Ducks in a Row

January 27, 2010 -

Jellyvision, the minds behind the popular “You Don't Know Jack" series of games, has filed a lawsuit against insurance company Aflac for trademark infringement.

The complaint, filed last week in the U.S. District Court for the Northern District of Illinois, seeks an injunction to prevent Aflac from using the phrase "You Don't Know Quack" as part of their online web-game marketing scheme. 

Here's where the weird part comes in: Jellyvision also owns a website called Healthcare Mentor, presumably why Aflac's insurance game bothers them so much. The site even touts Jellyvision's history as a pioneer in "Interactive Conversation" (GP: Fancy word for quiz games?).

The interesting question will be whether Jellyvision can claim that Aflac's use competes with its own. Trademarks are categorized by a "goods and services code", which as the name implies, limits the fields of goods and services that the mark can exercise power over. While Jellyvision's only active trademark for "You Don't Know Jack" dates back to 1995, it is registered under the goods and services code for "computer game programs recorded on CD-ROMS."

Jellyvision used to have three more trademarks for "You Don't Know Jack" falling under goods and services codes for things like "online computer game services",  "providing on-line interactive computer games [...] providing computer games that may be accessed network-wide by network users" and the like, but those marks have all been either cancelled or abandoned. Jellyvision certainly will have an uphill battle on their hands.
 

Dan Rosenthal is a legal analyst for the games industry.


Comments

Re: Jellyvision Suit Seeks to Get Its Ducks in a Row

The portable game of YDKJ was kinda funny. You could "screw" someone (forgive the Double Entendre) and force them to answer the question, though if they got it right, it would be YOU who was "screwed".

Fun times.

-----------------------------



"A Chrono Trigger is anything that unleashes its will or desire to change history!" -Gaspar
-----------------------------



"A Chrono Trigger is anything that unleashes its will or desire to change history!" -Gaspar

Re: Jellyvision Suit Seeks to Get Its Ducks in a Row

Wow, someone actually mentioning the goods and services codes!

Maybe that will prevent the usual 'I will trademark "The" and sue everyone!' jokes.....

Re: Jellyvision Suit Seeks to Get Its Ducks in a Row

This reminds me of that Edge games crap.

Re: Jellyvision Suit Seeks to Get Its Ducks in a Row

Something tells me this isn't gonna end well for jellyvision.

http://www.magicinkgaming.com/

Re: Jellyvision Suit Seeks to Get Its Ducks in a Row

You don't know Jack one of the VERY few games my mom plays haha.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
ZippyDSMleeI need one of my 70 games to play....mmmmmmmm05/24/2015 - 9:57am
MattsworknameSpent all night playing blood borne, now trapped in the Nightmare frontier and trying to reach the boss so I can maybe warp out again05/24/2015 - 9:21am
MattsworknameYeah, i got started and then made it through t the first few misions anthen blood borne05/23/2015 - 10:13pm
Goth_SkunkWhich one, Dragon Age?05/23/2015 - 8:20pm
Wonderkarpalso waiting patiently for Batman.05/23/2015 - 7:36pm
MattsworknameIn still trying ot beat that game the first time. Freaking game has so much side questing05/23/2015 - 7:34pm
Goth_SkunkPlaying a third and probably final playthrough of Dragon Age: Inquisition. Once that's done, I'll move on to AC: Unity, most likely, then get caught up on A-list games I have yet to play, like Murdered: Soul Suspect and Shadows of Mordor.05/23/2015 - 6:33pm
MattsworknameIf you own a vita and like monster hunter, but dont like the bs filler that goes with it. Try tokiden kiwmai05/23/2015 - 6:11pm
Matthew Wilsonaparently their servers got crushed, but I dont see the game selling well. Nintendo fans tend not to be fans of competitive fps05/23/2015 - 5:48pm
MattsworknameSPlatton looks intersting, Love the are style, gonna give the game a try with the upcoming test fire05/23/2015 - 4:39pm
PHX Corp@Technogeek, I'm returning for one more Run with the Global testfire05/23/2015 - 3:41pm
WonderkarpI'm bouncing all over the place but right now I'd say I'm playing Super Mario 64 trying to max out the stars. 2 worlds and 2 secret stars to go05/23/2015 - 1:12pm
TechnogeekReminder: Splatoon Global Testfire returns this afternoon/evening.05/23/2015 - 12:45pm
Andrew EisenA bit busy with my 30 Days of Netflix project but I did play through the first world of New Super Mario Bros. 2 at a sushi restaurant last night.05/23/2015 - 10:59am
MattsworknameSo, whats everyone playing? Im still knee deep in bloodborne, but finaly beat Rom the spider05/23/2015 - 7:20am
Andrew EisenWe're planning on doing the podcast Saturday evening, as usual.05/23/2015 - 12:32am
Matthew Wilsonmy bad was doing it from my phone.05/22/2015 - 11:34pm
Goth_SkunkMatthew, that's a PDF. Looks like a lobbying report. What's that got to do with The Witcher 3? EDIT: Thanks Mecha.05/22/2015 - 11:33pm
MechaCrashI think this is the link you meant to post: http://www.gamespot.com/videos/the-point-the-witcher-3-a-new-benchmark-in-player-/2300-6424964/05/22/2015 - 11:31pm
Matthew WilsonThe Point - The Witcher 3: A New Benchmark in Player Choice http://www.gamespot.com/videos/the-point-the-witcher-3-a-new-benchmark-in-player-/2300-6424964/ fixed05/22/2015 - 10:37pm
 

Be Heard - Contact Your Politician