Jellyvision Suit Seeks to Get Its Ducks in a Row

January 27, 2010 -

Jellyvision, the minds behind the popular “You Don't Know Jack" series of games, has filed a lawsuit against insurance company Aflac for trademark infringement.

The complaint, filed last week in the U.S. District Court for the Northern District of Illinois, seeks an injunction to prevent Aflac from using the phrase "You Don't Know Quack" as part of their online web-game marketing scheme. 

Here's where the weird part comes in: Jellyvision also owns a website called Healthcare Mentor, presumably why Aflac's insurance game bothers them so much. The site even touts Jellyvision's history as a pioneer in "Interactive Conversation" (GP: Fancy word for quiz games?).

The interesting question will be whether Jellyvision can claim that Aflac's use competes with its own. Trademarks are categorized by a "goods and services code", which as the name implies, limits the fields of goods and services that the mark can exercise power over. While Jellyvision's only active trademark for "You Don't Know Jack" dates back to 1995, it is registered under the goods and services code for "computer game programs recorded on CD-ROMS."

Jellyvision used to have three more trademarks for "You Don't Know Jack" falling under goods and services codes for things like "online computer game services",  "providing on-line interactive computer games [...] providing computer games that may be accessed network-wide by network users" and the like, but those marks have all been either cancelled or abandoned. Jellyvision certainly will have an uphill battle on their hands.
 

Dan Rosenthal is a legal analyst for the games industry.


Comments

Re: Jellyvision Suit Seeks to Get Its Ducks in a Row

The portable game of YDKJ was kinda funny. You could "screw" someone (forgive the Double Entendre) and force them to answer the question, though if they got it right, it would be YOU who was "screwed".

Fun times.

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"A Chrono Trigger is anything that unleashes its will or desire to change history!" -Gaspar
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"A Chrono Trigger is anything that unleashes its will or desire to change history!" -Gaspar

Re: Jellyvision Suit Seeks to Get Its Ducks in a Row

Wow, someone actually mentioning the goods and services codes!

Maybe that will prevent the usual 'I will trademark "The" and sue everyone!' jokes.....

Re: Jellyvision Suit Seeks to Get Its Ducks in a Row

This reminds me of that Edge games crap.

Re: Jellyvision Suit Seeks to Get Its Ducks in a Row

Something tells me this isn't gonna end well for jellyvision.

http://www.magicinkgaming.com/

Re: Jellyvision Suit Seeks to Get Its Ducks in a Row

You don't know Jack one of the VERY few games my mom plays haha.

 
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Andrew EisenMP - I love that game but damn my squadmates are bozos.09/21/2014 - 10:05pm
MaskedPixelanteSWAT teams should be banned until they; 1. Learn not to walk into enemy fire, 2. Learn to throw the flashbang INTO the doorway, not the frame and 3. Stop complaining that I'm in their way.09/21/2014 - 9:53pm
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MechaTama31quik: But even if it did break, at worst it is only as bad as the powder. Even that is assuming that it is dangerous through skin contact, which is not a given if its delivery vehicle is a syringe.09/21/2014 - 4:30pm
MaskedPixelantehttp://www.forbes.com/sites/insertcoin/2014/09/20/isis-uses-gta-5-in-new-teen-recruitment-video/09/21/2014 - 4:25pm
quiknkoldSyringes can break. And in a transcontinental delivery, the glass could've broken when crushed. I work in a mail center. Shit like this is super serious09/21/2014 - 3:25pm
E. Zachary KnightIt doesn't matter what is inside the needle. As long as it requires him to take the step of purposefully injecting himself, the threat of the substance is as close to zero as you can get.09/21/2014 - 1:27pm
quiknkoldEzach: I'm not talking about the needle. I'm talking about what's inside. Geeze. Depending on what it is, the sender could be guilty of bioterrorism.09/21/2014 - 12:51pm
E. Zachary Knightquiknkold, No. That syringe is not worse than white powder or a bomb. The syringe requires the recipient to actually inject themselves. Not true for other mail threats.09/21/2014 - 12:49pm
Andrew EisenThe closest to a threat I ever received was a handwritten note slipped under my door that read "I KNOW it was you." Still no idea what that was about. I think the author must have got the wrong apartment.09/21/2014 - 12:28pm
InfophileThat's what they call it? I always called it hydroxic acid...09/21/2014 - 11:57am
MaskedPixelanteProbably dihydrogen monoxide, the most dangerous substance in the universe.09/21/2014 - 10:14am
james_fudgewell I hope he called the police so they can let us all know.09/21/2014 - 9:07am
quiknkoldIt's pretty gnarly. Depending on what it is, it could be worse than white powder or a fake bomb.09/21/2014 - 9:06am
james_fudgeI just looked it up on UPS.com09/21/2014 - 8:56am
james_fudgeand expensive for an American to ship to London.09/21/2014 - 8:55am
E. Zachary KnightThat is pretty scary. Would have been worse if it were a fake bomb or white powder.09/21/2014 - 8:49am
 

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