NIMF Programs Find New Home, VG Report Card Future in Doubt

The National Institute on Media and Family (NIMF), which was forced to shutter its doors at the end of last year, has found a taker to carry on some of its programs.

NIMF and MediaWise trademarks, NIMF website content and the NIMF programs Say Yes to No, Switch and through-U will be transitioned to the Search Institute, an independent nonprofit with a mission of providing “leadership, knowledge, and resources to promote healthy children, youth, and communities.”

NIMF founder David Walsh on the changeover:

Search Institute has been a trusted resource for parents, educators and community leaders for 50 years. We are excited that the work of the National Institute on Media and the Family will not just survive. It will thrive.

Search Institute CEO Peter Benson offered:

We are honored to have been selected as the new home for these great resources. We look forward to offering these tools and ideas as part of our efforts to help families, schools, and communities work together to ensure that all children and youth succeed.

We asked a NIMF spokesperson if The Search Institute might also perpetuate NIMF’s annual Video Game Industry Report Card and were told that the “Search Institute is evaluating all of the programs from National Institute on Media and Family over the next 3-6 months and will determine which ones to continue to offer in the future.”

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    Zerodash says:

    I never heard of this group before, but their website shows that they work with Coors and Philip Morris for anti-youth alcohol and tobacco use.  I’m not sure if that’s a good thing or a bad thing.

    There doesn’t seem to be much about being pro-censorship, but I’ve only glanced over the site…

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