Dante’s Inferno “Go to Hell” Super Bowl Ad Rejected by CBS

February 2, 2010 -

A Super Bowl advertisement for Electronic Arts’ Dante’s Inferno game has fallen victim to CBS censors.

An original version of the ad had utilized the tagline “Go to Hell,” but that phrase was deemed to over the top for viewers of this Sunday’s big game and CBS rejected it. The Hollywood Reporter blog reports that EA will instead substitute the more sedate tagline “Hell Awaits” instead.

Another HR blog showcases a few more rejected Super Bowl ads and asks “What's a better value: spending $3 million plus production costs to air a 30-second ad during the Super Bowl or saving that $3 million when standards and practices lawyers at CBS reject the ad and everyone talks about the commercial anyway?”

Tim Tebow’s Super Bowl spots, paid for by Focus on the Family, are still set to air despite protests from pro-choice groups.


Thanks JT!


Comments

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

I think its the better of the two, I really like the music :D

~Weatherlight~

~Weatherlight~

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Well there is speculation going on right now that Tebow's Moms story is a little sketchy right now. Some of her story does not factually add up. Don't quote me but I think I remember reading that abortions were illegal where she lived at the time so in truth is was never an option for her, but thats apparently not stopping her from romantacizing her situation. Regardless though, the ironic point is that her "choice" to have Tim was really an option of "choices" and her stance should really be "pro choice" because thats exactly what occurred in her situation. No one forced her to have Tim, she chose too, yet what she is advocating is hypocritical to the choice she had.

Focus on the Family is using her for their persoanl gains as well so thats real classy of you FotF. (vomit)

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Shouldn't the headline be "CBS Tell Dantes Inferno to Go To Hell"

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I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Haha. I couldn't agree more.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Ad suggesting women should ignore professional medical advice because one time somebody who did so mothered a professional athlete = good, clean entertainment.  The phrase "go to Hell", however, used in reference to someone literally going to Hell?  No, that's just offensive.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

personally that abortion ad seems way to shaky to me. I mean, someone could just say "oh yeah? well my mother didn't get an abortion like the doctor (medically trained to save lives) TOLD her to, and she died, so i grew up without a mom".

It was a coin-flip either way, not some fact that the people against abortion are right.

But yeah, this just reeks of double standards.

 
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Andrew EisenAh, yes. Lifeless Planet has a much better trailer. Tells me a bit about the game, its story and how it plays. Novel! http://store.steampowered.com/app/261530/08/01/2015 - 5:19pm
MattsworknameOn the same vien, another great exploration game is Lifeless planet. but that one has an actuall story, and real gameplay08/01/2015 - 5:16pm
MattsworknameDoc: I think it's the other way around, I think gamergate only really coalesed when a larger discussion on issues started. The Jerks and asshats just sorta got swept along with the tide.08/01/2015 - 5:13pm
MattsworknameYour not wrong andrew, the trailer doesn't explain much ,I had to play it to understand what made it unique08/01/2015 - 5:12pm
Andrew EisenBut, plenty of great games have crap trailers.08/01/2015 - 5:11pm
Andrew EisenMy problem is the trailer doesn't communicate how the game plays or what you do. The camera pans over the landscape for about a minute and a half and that's about it. Not sure how that's supposed to interest anyone.08/01/2015 - 5:10pm
DocMelonheadLike I mentioned before: Gamergate may have been created by mean spirited bigots to use it to trick people to support their actions.08/01/2015 - 5:10pm
MattsworknameDoc: I think the issue is that IP cannot seperate the small group that used the Gamergate hashtag to hide there mean spirited actions ,from the rest of the people who wanted to discuss actuall issues in the industry08/01/2015 - 5:08pm
MattsworknameAs for time frame, the idea is good, I just wish it was using hi def graphics and allows for more exploration. Still think the idea is a good one if properly fleshed out08/01/2015 - 5:07pm
DocMelonheadAnd what facts: that 4chan is toxic for allowing hate speech on their site?08/01/2015 - 5:06pm
MattsworknameAndrew: Just reminding ip to be civil andrew.08/01/2015 - 5:05pm
Andrew EisenAs for Time Frame, interesting premise but the trailer does absolutely nothing to interest me in the game. http://store.steampowered.com/app/340270/?snr=1_5_1100__110008/01/2015 - 5:04pm
Andrew EisenOkay, let's not snipe at each other.08/01/2015 - 5:04pm
MattsworknameIP: You were not banned for "facts" , you were banned for being a jerk and not knowing when to shut up. Hopefully you learned from the experiance08/01/2015 - 5:00pm
IronPatriotWhen you support gamergate, facts "dehumanize" you? LOL.08/01/2015 - 4:58pm
IronPatriotIt's also hilarious that GothSkunk thinks he is being "dehumanized" by factual posts about how gamergate was created by 4chan harassers.08/01/2015 - 4:57pm
Mattsworknameare on the planet for about 10 minutes so you can explroe it's world and see it in a very unique slowed down state. Its kinda neat as far as game concepts go.08/01/2015 - 4:57pm
MattsworknameOn the subject of interesting game concepts, look up a game called Time Frame, its a a very simple exploration game with a neat hook. your on a doomed planet that only has seconds to live before a metor ends it, but cause of time dilation, you actually08/01/2015 - 4:56pm
IronPatriotIt's pretty hilarious that GothSkunk, who posts huge amounts, thinks that he is being "shouted down" by a few posts with a dissenting opinion.08/01/2015 - 4:55pm
MattsworknameWow look whose back, get off the week long ban IP? Well, hopefully that experiance has left you a little wiser.08/01/2015 - 4:54pm
 

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