Dante’s Inferno “Go to Hell” Super Bowl Ad Rejected by CBS

February 2, 2010 -

A Super Bowl advertisement for Electronic Arts’ Dante’s Inferno game has fallen victim to CBS censors.

An original version of the ad had utilized the tagline “Go to Hell,” but that phrase was deemed to over the top for viewers of this Sunday’s big game and CBS rejected it. The Hollywood Reporter blog reports that EA will instead substitute the more sedate tagline “Hell Awaits” instead.

Another HR blog showcases a few more rejected Super Bowl ads and asks “What's a better value: spending $3 million plus production costs to air a 30-second ad during the Super Bowl or saving that $3 million when standards and practices lawyers at CBS reject the ad and everyone talks about the commercial anyway?”

Tim Tebow’s Super Bowl spots, paid for by Focus on the Family, are still set to air despite protests from pro-choice groups.


Thanks JT!


Comments

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

I think its the better of the two, I really like the music :D

~Weatherlight~

~Weatherlight~

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Well there is speculation going on right now that Tebow's Moms story is a little sketchy right now. Some of her story does not factually add up. Don't quote me but I think I remember reading that abortions were illegal where she lived at the time so in truth is was never an option for her, but thats apparently not stopping her from romantacizing her situation. Regardless though, the ironic point is that her "choice" to have Tim was really an option of "choices" and her stance should really be "pro choice" because thats exactly what occurred in her situation. No one forced her to have Tim, she chose too, yet what she is advocating is hypocritical to the choice she had.

Focus on the Family is using her for their persoanl gains as well so thats real classy of you FotF. (vomit)

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Shouldn't the headline be "CBS Tell Dantes Inferno to Go To Hell"

--------------------------------------------------

I LIKE the fence. I get 2 groups to laugh at then.

-------------------------------------------------- I LIKE the fence. I get 2 groups to laugh at then.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Haha. I couldn't agree more.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

Ad suggesting women should ignore professional medical advice because one time somebody who did so mothered a professional athlete = good, clean entertainment.  The phrase "go to Hell", however, used in reference to someone literally going to Hell?  No, that's just offensive.

Re: Dante’s Inferno “Go to Hell” Super Bowl Ad ...

personally that abortion ad seems way to shaky to me. I mean, someone could just say "oh yeah? well my mother didn't get an abortion like the doctor (medically trained to save lives) TOLD her to, and she died, so i grew up without a mom".

It was a coin-flip either way, not some fact that the people against abortion are right.

But yeah, this just reeks of double standards.

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Sora-ChanTestTube did a video on the Trans-Pascific Partnership https://www.youtube.com/watch?v=7W4Zc55pCtY04/01/2015 - 4:06pm
ZippyDSMleepicking up The Feminist Wire , Mary Sue and Feminist frequency , a shame FF had to close down comments, I tend to drop anyhting that dose not allow comments these days but as seeing how much spam and trolling they get I will it slide.04/01/2015 - 4:03pm
ZippyDSMleeOkay now that I can understand, I was focusing on total outcome not just reinforcement.So its about reinforcement of poor feelings/behavior than anything else..now I get it....uhg forest for the trees.....04/01/2015 - 3:51pm
Andrew EisenBut again, to be clear, that does not mean consuming violent media will make you violent.04/01/2015 - 3:46pm
Andrew EisenZippy - Not totally sure what you're getting at but it's the same idea that when our fiction is full of stories where violence is the solution to everything, it helps reinforce the idea that violence is the answer in real life.04/01/2015 - 3:46pm
Andrew EisenAlso, just in case anyone wasn't clear on this, Sarkeesian's argument in her latest video is that we "need more women-centric stories of all kinds." That's it.04/01/2015 - 3:44pm
ZippyDSMleeAndrew Eisen Okay so would that be like violence something that has a loose tie to the real world, or would that be an oversimplification?04/01/2015 - 3:43pm
Andrew EisenThe Mary Sue reports on all kinds of fun, geeky stuff from news to movies, video games, comics, science and more.04/01/2015 - 3:42pm
ZippyDSMleeAnyone know of any fun/comedic feminist blogs that keep up with news?04/01/2015 - 3:42pm
Andrew EisenYes, kind of. Repeatedly hammering home that men are the default and women are the exception can help reinforce that idea in real life. Does that mean playing fantasy games staring male leads is going to make an individual a raging misogynist? No.04/01/2015 - 3:41pm
ZippyDSMleeThe trouble wiht twitter and FB is they give inconstant updates to those you follow and RSS feeds never worked well for me, guess I will put in my news stuff and skim it like the rest when I have time..04/01/2015 - 3:38pm
ZippyDSMleeAndrew Eisen:So a wide use of generic tropes about male leads makes it easier for males to dominate females, and females feel lesser beings in real life?04/01/2015 - 3:36pm
E. Zachary KnightZippy, they have an RSS Feed, Twitter, Facebook, and Tumblr. All links are in the side bar of their site: http://www.feministfrequency.com/04/01/2015 - 3:35pm
Andrew EisenZippy - It has an RSS and a presence on Twitter and Facebook.04/01/2015 - 3:33pm
Matthew WilsonGoogle's April fools in play pacman on google maps http://www.forbes.com/sites/erikkain/2015/04/01/the-best-places-to-play-pac-man-on-google-maps/04/01/2015 - 3:32pm
ZippyDSMleeanyone know if feministfrequency has a newsletter or update notification via the blog system they use?04/01/2015 - 3:31pm
Andrew EisenIf you're referring to the ending of Sarkeesian's latest video, no. What she said was the idea that men's experiences are universal is reinforced when the overwhelming majority of archetypal fantasy heroes are male.04/01/2015 - 3:30pm
ZippyDSMleeas it requires a lot of effort to go beyond ones experience. Hell I have like 10 crutches or so LOL, failures aside the more I am learning the more I am confused =0_o=04/01/2015 - 3:27pm
ZippyDSMleeto female….an asshole is still an asshole no matter the tropes used… On the other hand I have noticed most of my stories revolving around male leads or male main character’s. It’s what I know so it’s what I go with, is it a crutch I would guess so 04/01/2015 - 3:27pm
ZippyDSMleeSo most people see male elads are powerful figures and women leads as something only inspiring to females? No wonder I am screwed up I do not see any of that I can sub one for the other on the fly and notice no real change. Like change Duke Nukem to fema04/01/2015 - 3:24pm
 

Be Heard - Contact Your Politician