O’Bannon Suit Against NCAA Moves Forward

February 9, 2010 -

U.S. District Court Judge Claudia Wilkin has denied the NCAA’s request to dismiss a class action suit filed last year by ex-UCLA star basketball player Ed O’Bannon which alleged that the collegiate association misused the likenesses of college athletes in a variety of licensed materials, including videogames.

Rivals.com notes that the ruling will now open the door for the discovery process to begin, which could shed some light on the inner workings of the NCAA. Lawyer Jon King, a Partner at Hausfeld LLP—one of the law firms handling the class action suit—thinks such discovery could be a big deal:

This is a truly historic day – to our knowledge, no one has ever gotten behind the scenes to examine how student-athletes’ current and future rights in their images are divided up and sold.

It was also noted in the article that the Hausfeld firm is attempting to link the O’Bannon  case with a similar class-action suit filed by ex-NCAA football player Samuel Keller.

If O’Bannon et al were to win the case, Rivals offered that such a judgment could “lead to former student-athletes getting a cut of the multi-billion dollar college sports revenue pool and dramatically impact the way college athletics operates.”


Comments

Re: O’Bannon Suit Against NCAA Moves Forward

I don't really care who's right and who's wrong in this. All I care about is that my sports games get the licenses for images and names. Whenever I see a case like this pop up I get worried that EA's FIFA players will start to look like PES's unlicensed players, with stupid-sounding names.

I mean, can't we all just get along and let EA use everyone's name and image so that I can play FIFA 2011 with the sport's real players when it comes out. After all, it's all about me!

 
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Neo_DrKefkaI'm upset at all parties but a cue to replace one bad apple for another does not solve the problem. Perhaps I expect to much out of #GamerGate because the early streams were about progress & solutions now they are about a persons ego talking about drinkin10/23/2014 - 1:35pm
prh99Honestly I've never liked Gawker, and considering their own behavior the self righteous indignation in the wake of GG rings a bit hollow. If my email causes them to lose money I will not feel even a twinge of guilt.10/23/2014 - 1:00pm
Papa MidnightNeo_DrKefka: Till outlets such as IGN and GameSpot so much as even acknowledge the mere existence of "GamerGate", I highly doubt it will affect their modus operandi anytime in the future - near or otherwise.10/23/2014 - 12:26pm
Neo_DrKefkaWhat GamerGate is essentially doing whether people like it or not its going to change the gamingmedia but inturn its also going to replace some outlets & practice the same wrongs they claim they fought against. Its happening already look at TheRalphRetort10/23/2014 - 12:18pm
Neo_DrKefkaIf a company claims it supports the Klan or another offensive organization than the advertiser needs to make sure they're brand is not tainted so they pull they're ads. One side does not determine the right to determine what is universally offensive.10/23/2014 - 12:14pm
Neo_DrKefkaActions have consequences however. If you do a Bioware and insult EA's customers would you be suprised if they lost advertisers and customers? Advertisers are not giving money to charity to they putting ads to make money.10/23/2014 - 12:13pm
Matthew Wilsonwhile I disagree with people pushing pressure on advertisers, consumers do not have many other options to show there disagreements with a article or writer. if people are going to do it, it should be for somthing much worse then that guy did.10/23/2014 - 12:10pm
Neo_DrKefkaNow they are about KingofPol & InternetAristocrat making streams that are bait and switch Streams that claims they are about GG but are about them getting drunk and them making fun of Autistic people10/23/2014 - 12:09pm
Neo_DrKefkahttp://tinyurl.com/nhlbgq8 These people some of them are using GamerGate to prop there careers up. GamerGate streams used to be about ideas of change and solutions to problems.10/23/2014 - 12:09pm
Neo_DrKefkaI believe the message of #GamerGate but I do not believe in the Cult of Personality that has formed. Where sites like TechRaptor gained exposure and they are a great site. Sites like TheRalphReport are using this movement for there own personal gain.10/23/2014 - 12:05pm
ZippyDSMleeSo has the whole GG thing become toxic to the point its time to move on yet?10/23/2014 - 11:54am
prh99As for GG, I am surprised they haven't pulled out every 4chan spawned mob and script kiddie's favorite tool, LOIC to DDoS their foes. Or maybe they did and I missed it.10/23/2014 - 11:38am
BillIn his article Max says "I've been told that we've lost thousands of dollars already, and could potentially lose thousands more, if not millions."10/23/2014 - 11:25am
BillJames, do you think new advertisers won't bring this up when negotiating Ad rates? From a business standpoint, if I were to advertise on Gawker I would point to this and be pretty firm on lower rates.10/23/2014 - 11:21am
prh99Had my say, what they do after that is their business. Though calling your current advertisers "craven idiots" and "pusillanimous morons" probably isn't all that smart if you are going to complain about lost revenue from pulled ads.10/23/2014 - 11:18am
james_fudgeand when they do they will innoculate themselves from this stuff before the deal is even signed10/23/2014 - 11:02am
james_fudgewhen you do that much traffic you can always replace advertisers, guys10/23/2014 - 11:02am
prh99I helped him out and emailed Gawkers advertisers with the message "This is how Gawker covers you when they disagree with you". Not necessarily as support for GG but he is just down right insulting. 10/23/2014 - 10:48am
BillI think he got rolled twice. They made him mad enough to insult a possible advertiser. Other advertisers are going to notice this. It may be cathartic for him, but it's not good business.10/23/2014 - 9:17am
Billhttp://gawker.com/how-we-got-rolled-by-the-dishonest-fascists-of-gamergat-164949657910/23/2014 - 9:14am
 

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