One analyst’s check into the hiring ads of online retailer Amazon leads him to believe that the company is preparing its own digital delivery service for games.
Via MCVUK we hear from Lazard Capital Analyst Colin Sebastian, who wrote, “Our periodic checks of job postings uncovered a search by Amazon in the video game category to help implement a new digital distribution platform.”
The analyst said that Amazon has about 1,250 open positions, with 511 of those centering on software development.
As in other segments of digital media, we expect Amazon to pursue new opportunities as an aggregator of online games, similar to Steam (PC), BigPoint (browser) and others.
Since the company already has the infrastructure to deliver digital content, we believe that increased selection and a focus on the user experience will be key factors in gaining further market share.
GP: Amazon is known for providing great customer service and its DRM-free music downloads are a welcome alternative to Apple’s iTunes store. While Steam is a gamer’s panacea, any Amazon entry into the space would most likely offer a much wider selection and could perhaps foster some pricing competition (imagine a world where digital copies of new games are priced substantially less than boxed versions).