Evony Drops Libel Suit Against Blogger

March 31, 2010 -

A libel suit filed by Evony, LLC last year against a UK-based blogger has been dropped.

Evony is, of course, the company behind the game of the same name, the one which litters seemingly every last corner of the Internet with ads usually accompanied by ample female cleavage. Ex-Imagine and Codemaster marketer Bruce Everiss (pictured) has been taking the company to task on his blog for quite some time now, detailing some of the sketchy practices used by the game’s creator.

Evony filed its lawsuit in Australia, a move that Everiss called “libel tourism,” and dropped the case just two days into hearings, reports the Guardian. A Vice Development Director for Evony said in a statement that the case was dropped in deference to criticism from players of the game themselves. “A lot of our players expressed opinions about the lawsuit, and we reacted to that,” said Benjamin Gifford.

Evony is now saddled with a bill of $114,000 AU (approximately $104,550 U.S.) for Everiss’ legal costs. The company also must pay a security fee of $80,000 AU (approximately $73,350 U.S.) by April 12, or the case could conceivably reconvene.

The Guardian wrote that Evony’s case began unraveling once Gifford began to fold under cross-examination by Everiss’ lawyers. Gifford admitted to not having either BA or MBA degrees, despite earlier claims. Everiss’ lawyers were also able to find out a little bit more about Evony, as they, “established links between Evony and two companies, Regan Mercantile of Hong Kong – owned by a mysterious woman named Lu Lu – and Regan Mercantile of New York.”

If the lawsuit was intended to quiet Everiss, it didn’t work; his website is chock full of fascinating stories about Evony, including one with inside information on the company supplied by a supposed ex-employee. In another post, he cites a source to claim that Evony rakes in more than $150,000 per day.

In a post on his blog about the end of the lawsuit, Everiss gave kudos to those who helped him out during the process and added:

Finally I would like to thank the many people who work or who worked on the Evony game who have contacted me, from China and from the West, often at personal risk, to give me the information you have seen reported here.


Comments

Re: Evony Drops Libel Suit Against Blogger

I'd like to meet this Lu Lu woman. She sounds quite charming.

Re: Evony Drops Libel Suit Against Blogger

So, Evony brings in ample $$ every day...and mostly because half-naked women adorn the ads (despite not being present in-game).  I'm changing my company's advertising to include only busty women ASAP.  Its a winning strategy!

Re: Evony Drops Libel Suit Against Blogger

In other words, he finally realized this was a meritless PR nightmare and decided to cut his losses.

If only Darl McBride had shown that much grasp of the obvious, we would have stopped seeing hilarious headlines about SCO 6 years ago.

 
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Wonderkarpthe people who caused those events were sick mentally disturbed individuals, Not people with Political Differences or Gamers. and in comparison, a Bomb Threat is NOTHING compared to Real Child Murder. I hope you choke on your own Bile05/28/2015 - 5:40am
WonderkarpI'm calling you out in public, MechaRash. What you said in the Gaming for Everyone News Post was DISGUSTING. In No way has Gamergate, OR Gamers in General ever been involved in a School Shooting Nor will they ever05/28/2015 - 5:38am
Mattsworknamemeet ips. stupid phone.05/27/2015 - 11:34pm
MattsworknameI feel ups should have a hard line expiration date. if a company doesn't use them for ten years they have to put it on the market or make it open source05/27/2015 - 11:34pm
MechaCrashPride does play a factor. If you sell an IP to someone, and they make a ton of money off it, it makes you look like a tool: why didn't YOU make that money? Better to sit on it than be embarassed that way.05/27/2015 - 10:58pm
ZippyDSMleeAS far as I understand it the suits think sitting on a an IP till the time is right is more profitable than tradeing it around.....hevean forbit soemone use soemthing to make money with....05/27/2015 - 9:58pm
Andrew EisenOh, there's also the Facebook page.05/27/2015 - 4:29pm
hidannikOkay :( Guess I'll just have to YouTube it when I've caught up on all the other podcasts.05/27/2015 - 4:13pm
Andrew EisenI honestly don't know. The show is on my YouTube channel and we promote it here on the site every week.05/27/2015 - 4:11pm
hidannikIs there nothing a podcast app can key on?\05/27/2015 - 4:09pm
Andrew EisenYeah, we lost Libsyn quite some time ago. As such, no RSS or iTunes. We're working on finding a new (and cost effective) home but it's been really slow going.05/27/2015 - 4:07pm
hidannikThe last one on that feed was Feb 905/27/2015 - 4:05pm
hidannikThe feed is at superpac.libsyn.com05/27/2015 - 4:05pm
hidannikI ask because it hasn't shown up in my PocketCasts feed in a while. (I'm currently a month behind)05/27/2015 - 4:02pm
E. Zachary KnightAE, Loved your mom as the guest on your 30 Days of Netflix series. She is one interesting lady.05/27/2015 - 3:47pm
E. Zachary Knighthidannik, If you mean on iTunes, we are working to get it back up there soon. Otherwise, the show must go on. We record live every Saturday at 8pm Central05/27/2015 - 3:47pm
Andrew Eisenhidannik - The podcast will continue this weekend and every weekend after for the foreseeable future. What makes you ask?05/27/2015 - 3:29pm
Matthew WilsonI say no it isnt, but it depends on the reason for not selling it. were the pressured to not sell it. aka target au, or did they chose not to on their own aka gog with hatred.05/27/2015 - 3:28pm
hidannikIs there no more podcast?05/27/2015 - 3:26pm
E. Zachary KnightHere is another thought exercise. How would you feel if game developers traded in IP? http://gamasutra.com/blogs/JorgeMunoz/20150520/243471/Why_dont_developers_buysell_intellectual_property_much_like_other_assets.php05/27/2015 - 3:24pm
 

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