Evony Drops Libel Suit Against Blogger

March 31, 2010 -

A libel suit filed by Evony, LLC last year against a UK-based blogger has been dropped.

Evony is, of course, the company behind the game of the same name, the one which litters seemingly every last corner of the Internet with ads usually accompanied by ample female cleavage. Ex-Imagine and Codemaster marketer Bruce Everiss (pictured) has been taking the company to task on his blog for quite some time now, detailing some of the sketchy practices used by the game’s creator.

Evony filed its lawsuit in Australia, a move that Everiss called “libel tourism,” and dropped the case just two days into hearings, reports the Guardian. A Vice Development Director for Evony said in a statement that the case was dropped in deference to criticism from players of the game themselves. “A lot of our players expressed opinions about the lawsuit, and we reacted to that,” said Benjamin Gifford.

Evony is now saddled with a bill of $114,000 AU (approximately $104,550 U.S.) for Everiss’ legal costs. The company also must pay a security fee of $80,000 AU (approximately $73,350 U.S.) by April 12, or the case could conceivably reconvene.

The Guardian wrote that Evony’s case began unraveling once Gifford began to fold under cross-examination by Everiss’ lawyers. Gifford admitted to not having either BA or MBA degrees, despite earlier claims. Everiss’ lawyers were also able to find out a little bit more about Evony, as they, “established links between Evony and two companies, Regan Mercantile of Hong Kong – owned by a mysterious woman named Lu Lu – and Regan Mercantile of New York.”

If the lawsuit was intended to quiet Everiss, it didn’t work; his website is chock full of fascinating stories about Evony, including one with inside information on the company supplied by a supposed ex-employee. In another post, he cites a source to claim that Evony rakes in more than $150,000 per day.

In a post on his blog about the end of the lawsuit, Everiss gave kudos to those who helped him out during the process and added:

Finally I would like to thank the many people who work or who worked on the Evony game who have contacted me, from China and from the West, often at personal risk, to give me the information you have seen reported here.


Comments

Re: Evony Drops Libel Suit Against Blogger

I'd like to meet this Lu Lu woman. She sounds quite charming.

Re: Evony Drops Libel Suit Against Blogger

So, Evony brings in ample $$ every day...and mostly because half-naked women adorn the ads (despite not being present in-game).  I'm changing my company's advertising to include only busty women ASAP.  Its a winning strategy!

Re: Evony Drops Libel Suit Against Blogger

In other words, he finally realized this was a meritless PR nightmare and decided to cut his losses.

If only Darl McBride had shown that much grasp of the obvious, we would have stopped seeing hilarious headlines about SCO 6 years ago.

 
Forgot your password?
Username :
Password :

Poll

Should Nintendo have DMCA'd a fan's free Super Mario HD remake?:

Shout box

You're not permitted to post shouts.
Andrew EisenTrashed in a fair way or are people lying about cockroach infestations and stuff?04/01/2015 - 6:24pm
Matthew Wilsonwell they also are getting trashed on yelp too. given the number of people that use it, I suspect they will lose allot of business even if they change their mind.04/01/2015 - 6:19pm
Andrew EisenIt's a pizza joint. It caters weddings? Really? I mean, that's cool. Really cool, even. But seriously?04/01/2015 - 6:02pm
Consterhttp://www.huffingtonpost.com/2015/04/01/indiana-pizza-gay-couples_n_6985208.html04/01/2015 - 5:57pm
Andrew EisenConster - Link?04/01/2015 - 5:55pm
Conster-annnd they are 'temporarily closed' after phone threats. Way to take the moral high ground against bigotry, people. -,-04/01/2015 - 5:51pm
ConsterThe first business to use SB101 to deny service to gay weddings has arisen - let's see if EZK's theory about the free market being sufficient to deal with them holds u-04/01/2015 - 5:50pm
MonteYa i remember when she first started her videos with the comment sections open. There was A LOT of vile harrassment to shift through to get to any REAL debate. Youtube is a TERRIBLE debate forum. Can't blame her for not wanting to deal with harrasment.04/01/2015 - 5:49pm
ConsterWho's this "Anitia Skeeter" person you speak of?04/01/2015 - 5:31pm
Matthew Wilsonfatal frame coming to the US04/01/2015 - 5:25pm
ZippyDSMleeIanC: Not really but if that keeps you warm at night then well...its not me dealing with all that hatred daily :P04/01/2015 - 4:57pm
ZippyDSMleehttp://arstechnica.com/gaming/2015/03/it-felt-like-robbery-tomb-raider-and-the-fall-of-core-design/04/01/2015 - 4:55pm
james_fudgeIanC: or she doesn't like to be called every name in the book.04/01/2015 - 4:51pm
Matthew Wilson@IanC I may not like her work, but I recagnize that people were harassing her in the comets, so no I do not blame her for clossing them.04/01/2015 - 4:49pm
IanCAnitia Skeeter won't allow comments because she doesn't like debate.04/01/2015 - 4:46pm
Sora-ChanTestTube did a video on the Trans-Pascific Partnership https://www.youtube.com/watch?v=7W4Zc55pCtY04/01/2015 - 4:06pm
ZippyDSMleepicking up The Feminist Wire , Mary Sue and Feminist frequency , a shame FF had to close down comments, I tend to drop anyhting that dose not allow comments these days but as seeing how much spam and trolling they get I will it slide.04/01/2015 - 4:03pm
ZippyDSMleeOkay now that I can understand, I was focusing on total outcome not just reinforcement.So its about reinforcement of poor feelings/behavior than anything else..now I get it....uhg forest for the trees.....04/01/2015 - 3:51pm
Andrew EisenBut again, to be clear, that does not mean consuming violent media will make you violent.04/01/2015 - 3:46pm
Andrew EisenZippy - Not totally sure what you're getting at but it's the same idea that when our fiction is full of stories where violence is the solution to everything, it helps reinforce the idea that violence is the answer in real life.04/01/2015 - 3:46pm
 

Be Heard - Contact Your Politician