Splinter Cell Marketing Goes Bad

April 20, 2010 -

A promotion for the release of Splinter Cell: Conviction in New Zealand, complete with an armed “Sam Fisher,” went awry, causing members of the public to dive for cover after someone screamed “He’s got a gun!”

According to the New Zealand Herald, a man dressed as Fisher, with bandages wrapped around his hands and a fake gun, pointed his weapon at bar goers in Auckland’s Viaduct Basin. Someone thought the weapon was real and yelled a warning, causing the people in the bar to take cover. Police were called, and even though they thought the gun was real, they managed to diffuse the situation without hurting anyone.

Regional distributor Monaco Corporation had hired an unnamed marketing agency to setup the stunt and claimed to know nothing about a gun being involved.

Monaco Marketing Manager Duane Mutu apologized for the stunt, saying, “This was by no means an attempt to get cops down there and get this sort of exposure. It was just marketing gone wrong."

Senior Sergeant Ben Offner offered, “We consider these types of stunts to be very ill-advised and have real concerns a similar one may one day end in tragedy.”

Note that the story refers to Splinter Cell: Evolution, but the just-released title is called Splinter Cell: Conviction.


Thanks Ryan and Iheartassassinmaids!


Comments

Re: Splinter Cell Marketing Goes Bad

That's funny.

 

 

"It's better to be hated for who you are, then be loved for who you are not." - Montgomery Gentry

"It's better to be hated for who you are, then be loved for who you are not." - Montgomery Gentry

Re: Splinter Cell Marketing Goes Bad


Look like this guy just got

 

*putting sunglasses on*

 

convicted

 

Yeaaaaaahhhhh!!!! (CSI: Miami music playing)

Re: Splinter Cell Marketing Goes Bad

It wasn't me! I was set up! You can't do this to me mdo caine!

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: Splinter Cell Marketing Goes Bad

It's a real shame the instant CSI site is down, otherwise I'd totally link it here.

 

Re: Splinter Cell Marketing Goes Bad

They managed to diffuse the situation?  Neat.  I didn't realize situations could be scattered or spread out.  ;)

Re: Splinter Cell Marketing Goes Bad

Whoever thought this up needs to lose their job.

Re: Splinter Cell Marketing Goes Bad

*facepalm*

Re: Splinter Cell Marketing Goes Bad

This is the best advertisement ever.

Re: Splinter Cell Marketing Goes Bad

Good thing our old pal JT taught us that there is no such thing as bad publicity (I mean, I discovered Bioshock and System Shock thanks to him).

Re: Splinter Cell Marketing Goes Bad

I don't recall him saying anything about BioShock. Was it his comments about 2K?

Re: Splinter Cell Marketing Goes Bad

I think he was one of those on the "Bioshock let's you brutally murder children" party wagon.

Re: Splinter Cell Marketing Goes Bad

Even bad publicity is good publicity. This ad agency should go to the clink.

Re: Splinter Cell Marketing Goes Bad

 Really? They didn't think this could possibly go badly?

Re: Splinter Cell Marketing Goes Bad

I have a feeling if someone was just 'joking around' the would be in jail right now.

 

But because it was related to commerce, somehow it makes it non-criminal.....

Re: Splinter Cell Marketing Goes Bad

I hope who ever thought this was a good marketing plan gets fire for this.

http://www.magicinkgaming.com/

Re: Splinter Cell Marketing Goes Bad

Somebody pass this along to Mayor Menino and explain that THIS is what an inappropriate marketing campaign looks like.

 
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MaskedPixelantehttp://i5.minus.com/iN5o9iu1ON2NG.jpg "It cursed my gear? WHY WOULD IT DO THAT?! THIS GAME IS BUGGED!"04/24/2014 - 9:51pm
Matthew Wilsonthe lose of nn would not be good for us, but it will not be good for verizion/comcast/att in the long run ether.04/24/2014 - 2:16pm
Matthew Wilsonsadly yes. it would take another sopa day to achieve it.04/24/2014 - 2:13pm
NeenekoI am also confused. Are you saying NN would only become law if Google/Netflix pushed the issue (against their own interests)?04/24/2014 - 2:10pm
E. Zachary KnightMatthew, you are saying a lot of things but I am still unclear on your point. Are you saying that the loss of Net Neutrality will be good in the long run?04/24/2014 - 2:06pm
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E. Zachary KnightMatthew, and that still plays in Google's favor over their smaller rivals who don't have the muscle to stand up to ISPs.04/24/2014 - 1:45pm
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Neenekolack of NN is in google and netflix interest. It is another tool for squeezing out smaller companies since they can afford to 'play'04/24/2014 - 12:57pm
Matthew WilsonI have said it before net nutrality will not be made in to law until Google or Netflix is blocked, or they do what they did for sopa and pull their sites down in protest.04/23/2014 - 8:02pm
Andrew EisenGee, I guess putting a former cable industry lobbyist as the Chairman of the FCC wasn't that great of an idea. http://www.nytimes.com/2014/04/24/technology/fcc-new-net-neutrality-rules.html?_r=204/23/2014 - 7:26pm
Andrew EisenIanC - I assume what he's getting at is the fact that once PS3/360 development ceases, there will be no more "For Everything But Wii U" games.04/23/2014 - 5:49pm
Andrew EisenMatthew - Yes, obviously developers will eventually move on from the PS3 and 360 but the phrase will continue to mean exactly what it means.04/23/2014 - 5:45pm
IanCAnd how does that equal his annoying phrase being meaningless?04/23/2014 - 5:09pm
Matthew Wilson@Andrew Eisen the phrase everything but wiiu will be meaningless afer this year becouse devs will drop 360/ps3 support.04/23/2014 - 4:43pm
Andrew EisenFor Everything But... 360? Huh, not many games can claim that title. Only three others that I know of.04/23/2014 - 3:45pm
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