Splinter Cell Marketing Goes Bad

A promotion for the release of Splinter Cell: Conviction in New Zealand, complete with an armed “Sam Fisher,” went awry, causing members of the public to dive for cover after someone screamed “He’s got a gun!”

According to the New Zealand Herald, a man dressed as Fisher, with bandages wrapped around his hands and a fake gun, pointed his weapon at bar goers in Auckland’s Viaduct Basin. Someone thought the weapon was real and yelled a warning, causing the people in the bar to take cover. Police were called, and even though they thought the gun was real, they managed to diffuse the situation without hurting anyone.

Regional distributor Monaco Corporation had hired an unnamed marketing agency to setup the stunt and claimed to know nothing about a gun being involved.

Monaco Marketing Manager Duane Mutu apologized for the stunt, saying, “This was by no means an attempt to get cops down there and get this sort of exposure. It was just marketing gone wrong."

Senior Sergeant Ben Offner offered, “We consider these types of stunts to be very ill-advised and have real concerns a similar one may one day end in tragedy.”

Note that the story refers to Splinter Cell: Evolution, but the just-released title is called Splinter Cell: Conviction.

Thanks Ryan and Iheartassassinmaids!

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  1. sharpshooterbabe says:

    That’s funny.



    "It’s better to be hated for who you are, then be loved for who you are not." – Montgomery Gentry

  2. Adamas Draconis says:

    It wasn’t me! I was set up! You can’t do this to me mdo caine!

    Hunting the shadows of the troubled dreams.

  3. Michael Chandra says:

    It’s a real shame the instant CSI site is down, otherwise I’d totally link it here.


  4. mdo7 says:

    Look like this guy just got


    *putting sunglasses on*




    Yeaaaaaahhhhh!!!! (CSI: Miami music playing)

  5. MechaTama31 says:

    They managed to diffuse the situation?  Neat.  I didn’t realize situations could be scattered or spread out.  😉

  6. hellfire7885 says:

    I think he was one of those on the "Bioshock let’s you brutally murder children" party wagon.

  7. Pierre-Olivier says:

    Good thing our old pal JT taught us that there is no such thing as bad publicity (I mean, I discovered Bioshock and System Shock thanks to him).

  8. Neeneko says:

    I have a feeling if someone was just ‘joking around’ the would be in jail right now.


    But because it was related to commerce, somehow it makes it non-criminal…..

  9. Thad says:

    Somebody pass this along to Mayor Menino and explain that THIS is what an inappropriate marketing campaign looks like.

Comments are closed.