Blizzard Gives Up on Korean e-Sports Association

April 28, 2010 -

Blizzard intends to find a new e-sports partner in South Korea, according to a recent interview with a top Blizzard executive. In an interview with Korean newspaper Yonhap News, Blizzard CEO Mike Morhaime said that the company is moving in a new direction - which is apparently away from KeSPA, who currently handles StarCraft competitions in the region. KeSPA (aka the Korean e-Sports Association) has been at odds with Blizzard over what boils down to money. Blizzard says that the company doesn't respect its IP rights and has refused to talk to them for 3 years.

KeSPA is one of the largest e-sports associations in South Korea and supports some of the most popular professional StarCraft teams in the country. It also has the ear of the government, who recently gave StarCraft II, a mature rating of 18+. This seemed to be a direct response to Blizzard's attitude towards KeSPA and the removal of LAN support in StarCraft II, which ultimately gives Blizzard more control over online play via Battle.net - the only way you can play the game multiplayer.

Blizzard's top executive went on to say that the company is appealing the mature rating, because the game was intended for a teen audience. Chances are if it doesn't make amends with KeSPA or find a partner that is in the government's good graces, it won't get anywhere with that appeal.

But even if Blizzard does manage to find a new partner to handle e-sports in the country (likely), and gets StarCraft II reclassified with a Teen rating (less likely), one has to wonder what happens to StarCraft? The turn of a blind eye, perhaps? A lawsuit? We’ll keep you posted on that situation as it develops.

On a slightly related note, Morhaime predicted that StarCraft II will surpass StarCraft's worldwide sales record and noted that a "large portion" of any money made off of e-sports in Korea will be rolled back into it in the form of sponsorships, prize money and more.

Thanks to Yonhap News via TeamLiquid, who translated the interview.

Posted in

Comments

Re: Blizzard Gives Up on Korean e-Sports Association

good on them. I hate their methods but I approve their reasons. I want Blizzard to get hammered over and over again in their number 1 market until they reintroduce LAN support for this game. It's Supcom2 all over again.

Until game companies realize that not everyone in the world has unlimited broadband connection/quotas like the US do, I applaude any action to put them in their place in the removal of any local network support.

Re: Blizzard Gives Up on Korean e-Sports Association

That isn't the reason they are doing it.  And Seoul, South Korea is the most wired city in the world.  

Pwnage of Empires

Re: Blizzard Gives Up on Korean e-Sports Association

It's sad how terrible of a group KeSPA is. They do nothing for the players or fans.  Hopefully Blizzard can get a deal going with a new organization to get a thriving ESPORTS community for SC2.

Pwnage of Empires

Re: Blizzard Gives Up on Korean e-Sports Association

Until its cracked which they are begging it to be....I think blizzard is not seeing the forest for the trees screw individual or group licensing,write the country off(IP lock the region to free/non checked mode) and ask 5-10% of money made from the sports events.Fckign A man even an idoit can see if you cn get 1-2% of that it would bloodly well pay off


Until lobbying is a hanging offense I choose anarchy! CP/IP laws should not effect the daily life of common people! http://zippydsmlee.wordpress.com/


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

 
Forgot your password?
Username :
Password :

Shout box

You're not permitted to post shouts.
Matthew Wilson@pm intreasting the gta5 port was already good from what I have read.04/20/2015 - 9:32pm
Papa Midnighthttp://www.pcgamer.com/gta-5-pc-patch-reduces-cpu-usage/04/20/2015 - 9:00pm
PHX Corp@zippy I'm Probaly going to Warn my uncle who is a techie that it may come out at the end of july04/20/2015 - 8:45pm
Matthew Wilson@zippy I want windows 10 badly, but that is because I am stuck on 8.1 yuk. that being said the new dx12 looks very good, and the reported performance gain from it.04/20/2015 - 8:00pm
ZippyDSMleeMy body is readY! http://www.afterdawn.com/news/article.cfm/2015/04/20/amd-microsoft-to-launch-windows-10-at-the-end-of-july04/20/2015 - 7:54pm
PHX CorpI may have posted this before but a leaked email from Sony pictures has the MPAA written all over it http://www.extremetech.com/computing/203654-leaked-sony-emails-show-mpaas-opposition-to-fair-use-confirms-users-are-viewed-as-thieves04/20/2015 - 4:53pm
Mattsworknameyet another reason the DMCA should be dismantled and rewritten04/20/2015 - 4:41pm
Matthew Wilson@zippy that is worse than the ESA thing.04/20/2015 - 4:26pm
ZippyDSMlee0-o good luck with that car companies, http://www.autoblog.com/2015/04/20/automakers-gearheads-car-repairs/04/20/2015 - 4:07pm
Andrew EisenYes, hence my subsequent shout.04/20/2015 - 3:15pm
Matthew Wilsonwhile the article itself isnt that great, but the point is still valid.04/20/2015 - 3:14pm
Andrew EisenProfessionals do need to be mindful of what they say on social media though. That's true.04/20/2015 - 3:11pm
Andrew EisenWell, it was almost a decent article from Techraptor. Some day. Some day...04/20/2015 - 3:09pm
Matthew Wilsonhttp://techraptor.net/content/gamings-pr-problem both game devs and pr people alike need to to keep in mind, when your on twiter you are also representing the company you work for.04/20/2015 - 2:39pm
E. Zachary KnightI don't really care either way, but that was just my understanding based on previous reads.04/20/2015 - 2:13pm
E. Zachary KnightBut now I am confused. I thought Johnny Storm was the adopted one, but the dad is black. Does that mean that Sue is adopted or is it just an interracial marriage with existing children?04/20/2015 - 2:12pm
E. Zachary KnightNew Fantastic 4 trailer finally shows powers and just a wee bit of whimsy. Not too much mind you. No need to dilute the dark and brooding. http://www.comingsoon.net/movies/trailers/431505-the-new-trailer-for-fantastic-four-is-here04/20/2015 - 2:11pm
E. Zachary KnightOk. Just checked another of my Twitter accounts and there is a setting, opt-in. So it looks like a slow roll out.04/20/2015 - 1:17pm
E. Zachary KnightI agree. I looked but could not find any settings for DMs. So either there is no opt-out or they are slowly rolling it out one block of users at a time.04/20/2015 - 1:11pm
Andrew EisenI can't find the setting for direct messaging but I agree, it should absolutely default to off.04/20/2015 - 12:54pm
 

Be Heard - Contact Your Politician