Wii Named Top Gaming Console Brand

Research agency Millward Brown has released its annual list of the Top 100 Most Valuable Global Brands (PDF).
The top five overall in the BrandZ Top 100 are probably not too surprising; Google tops the list, followed by IBM, Apple, Microsoft and Coca-Cola. Nintendo checks in at number 32 and Intel is at number 48, while Sony is number 94.

The report also broke out a section specifically for videogames. It was noted that the category was down 3.0 percent in year-over-year results, a shift blamed on the economic downturn. In a bid to spur fan-boy debates perhaps, specific game machines were also ranked by brand value, with the Wii taking the top spot, followed by the Nintendo DS, the Xbox 360, PlayStation 3, PSP and PlayStation 2.

Over the next 12-18 months  Millward Brown sees an increasing shift in the game industry to online distribution and cloud technology enabling “highly complex” games. Additionally, “The growing popularity of micro-transactional social games will draw major game makers into a segment mostly occupied by independents.”

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  1. 0
    jedidethfreak says:

    Exactly.  I play mine on a 73" tv without issues whatsoever.  Most people wouldn’t have such a harsh angle between the Wii Remote and the Sensor Bar, so I’m wondering what Zip’s doing wrong.

    With the first link, the chain is forged.

  2. 0
    jedidethfreak says:

    I’m not really sure where you’re going with this, considering that the Wii is light-years ahead of the PS3 or the 360 when it comes to hardware quality.

    With the first link, the chain is forged.

  3. 0
    TBoneTony says:

    well done Nintendo,

    Just be aware that it is not the hardware that sells the console, but the software too, and from the way I am seeing games like Super Mario Galaxy 2, Metroid: Other M, Sin and Punishment 2 and also hearing about the new Legend of Zelda game for the Wii, you will need to focus on those games before you can celebrate.


  4. 0
    Bennett Beeny says:

    So for the first time in history, the top gaming machine is also the one with the lamest games. That’s only possible if the calculation that makes it number one is bogus.

  5. 0
    ZippyDSMlee says:

    Nin is number 1 for 3 reasons 1.profit on unit sales, 2.ratio of games X unit sales out paces the 360 or PS3 and 3. its cheaper=more unit ales more games sales more profit, $ony,M$ can we haz cheaper plz?.

    Until lobbying is a hanging offense I choose anarchy! CP/IP laws should not effect the daily life of common people! http://zippydsmlee.wordpress.com/

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