ASA: UK Heavy Rain Ads Not All Wet

May 12, 2010 -

A series of television ads run in the UK for the PlayStation 3 game Heavy Rain rankled a few feathers due to their timing and violence.

The Advertising Standards Authority (ASA) reported receiving 38 complaints in response to four Heavy Rain ads, with viewers criticizing the violence of the ads and a perceived glamorization of violence. The objectors also worried that the ads were run at a time of day when children could view them.

The last complaint about the ads was that they were run around the same time that a shop keeper in Huddersfield was killed in an armed robbery. The Heavy Rain ads all depicted a scene in which a shop keeper was repeatedly threatened by an armed man with Heavy Rain character Scott Shelby watching. The versions differed in how the Shelby reacted to the situation; he either intervened, attacked or negotiated with the armed robber.

Gurmail Singh, of Cowcliffe, Huddersfield, died from head injuries received in a February 20 attack in his store, according to the BBC.

Sony called the overlap of the ads with the death of Singh “unfortunate,” to which the ASA added, “We considered that the ad was likely to be viewed by most people within its context of an ad for a videogame, rather than as a reference to or comment on a current news event, and would therefore expect to see footage that was representative of the games genre.”

The PlayStation maker also argued that “the ads were based on the content and storyline of the game Heavy Rain and were in no way intended to glamorise violence.”

The ASA additionally stated that the ads were run in appropriate time slots and ruled against all complaints.

One of the ads in question is embedded. All four can be viewed in this PlayStation EU blog post.


Comments

Re: ASA: UK Heavy Rain Ads Not All Wet

People need to STFU, then get off their crosses, use the wood to build a bridge, and get over it.

Re: ASA: UK Heavy Rain Ads Not All Wet

Hmmm, I need to remember that line, thanks.

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: ASA: UK Heavy Rain Ads Not All Wet

In Canada, all you need is one person to complain about an ad to get it pulled.

Anyways... I find it very annoying that it's likely only because this is a videogame.  There are all kinds of movie trailers that have significantly more violence (and definitely promotes violence) than that particular scene in Heavy Rain.  In fact, that scene handles violence very well I think.  

In that scene, Shelby can either intervene and get shot, sneak up and disarm the robber or try to reason with him.  This is a pure knee jerk reaction and ONLY because it's a game.

------- Morality has always been in decline. As you get older, you notice it. When you were younger, you enjoyed it.

Re: ASA: UK Heavy Rain Ads Not All Wet

Over-sensitive much? What? It´s is wrong to despict crime or violence because actual crime and violence happen?

 

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: ASA: UK Heavy Rain Ads Not All Wet

Seriously, how can people be such pussies that they are going to report a TV ad to the government because it hurt their fragile minds by depicting violence?  How are these types of people able to function in the real world?

Re: ASA: UK Heavy Rain Ads Not All Wet

Cause 38 complaints obviously means that millions hated the ads...

Really?  So much to do over only 38 complaints?  They should ignore them, and keep running the ads.  

 
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MattsworknameOff topic, but, who heres playing Bloodborne, and if so, is it mercillesly murdering you every chance it gets?04/25/2015 - 7:35am
Matthew WilsonI think its a good article, and devs can take some lessons from life is strange.04/24/2015 - 10:24pm
Andrew EisenI tinyURL'd it. The world is safe!04/24/2015 - 10:23pm
Matthew Wilson@AE my bad there is nothing I can do about that.04/24/2015 - 10:21pm
Andrew EisenLooks like the spoiler is right there in the URL.04/24/2015 - 10:20pm
Matthew Wilsonhttp://tinyurl.com/ok9pf6b a interesting opinion piece on the life is strange episode 2, and a dark event that happens in it. full warning major spoilers.04/24/2015 - 10:11pm
Matthew Wilson@mech no just she, nor her co workers have not. she never said it is not real.04/24/2015 - 8:58pm
MechaCrashWas she saying "I haven't experienced it," or "I haven't experienced it therefore it does not exist"?04/24/2015 - 8:31pm
ZippyDSMleeoy the skyrim paid mod thing is going over well. My 2 lints, I would not mind if Skyrim had a full SDK and not a crappy lil editor....04/24/2015 - 6:46pm
Andrew EisenWell, that is indeed crappy and nonsensical.04/24/2015 - 3:45pm
Matthew Wilsonshe got attacked for saying that she personaly has not experienced the harassment some other female devs have, and she got acused of defending GG and ignoring harassment. she ended up getting dog piled because of it.04/24/2015 - 3:43pm
Andrew EisenFine but do you recall ANY details at all?04/24/2015 - 3:38pm
Matthew Wilsonit was several weeks ago now, and I will admit to not saving it.04/24/2015 - 3:36pm
Andrew EisenAttacked HOW and by WHOM for not writing off WHO as evil? Do you have a link or anything?04/24/2015 - 3:31pm
Matthew Wilsonthat is the whole point she was not attacked for saying anything. she was attacked for being willing to debate in the first place, and not just write them off as evil.04/24/2015 - 3:28pm
Andrew EisenI know there's not a lot of room in the Shout box but goodness you're being vague.04/24/2015 - 3:26pm
Andrew EisenGreat, but that STILL doesn't tell me what she said, why she was attacked (or what the attack was) or what "standard line" she's following. Details, man. Details!04/24/2015 - 3:25pm
Andrew EisenOr what the heck Nina White (someone else I've never heard of) is actually referring to.04/24/2015 - 3:24pm
Matthew Wilson@AE she is a game dev. she used to do stuff with hormanix and now works with https://outact.net/#!/?page_id=2 she will often engage and debate both side.04/24/2015 - 3:23pm
Andrew Eisen...following.04/24/2015 - 3:23pm
 

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