ASA: UK Heavy Rain Ads Not All Wet

May 12, 2010 -

A series of television ads run in the UK for the PlayStation 3 game Heavy Rain rankled a few feathers due to their timing and violence.

The Advertising Standards Authority (ASA) reported receiving 38 complaints in response to four Heavy Rain ads, with viewers criticizing the violence of the ads and a perceived glamorization of violence. The objectors also worried that the ads were run at a time of day when children could view them.

The last complaint about the ads was that they were run around the same time that a shop keeper in Huddersfield was killed in an armed robbery. The Heavy Rain ads all depicted a scene in which a shop keeper was repeatedly threatened by an armed man with Heavy Rain character Scott Shelby watching. The versions differed in how the Shelby reacted to the situation; he either intervened, attacked or negotiated with the armed robber.

Gurmail Singh, of Cowcliffe, Huddersfield, died from head injuries received in a February 20 attack in his store, according to the BBC.

Sony called the overlap of the ads with the death of Singh “unfortunate,” to which the ASA added, “We considered that the ad was likely to be viewed by most people within its context of an ad for a videogame, rather than as a reference to or comment on a current news event, and would therefore expect to see footage that was representative of the games genre.”

The PlayStation maker also argued that “the ads were based on the content and storyline of the game Heavy Rain and were in no way intended to glamorise violence.”

The ASA additionally stated that the ads were run in appropriate time slots and ruled against all complaints.

One of the ads in question is embedded. All four can be viewed in this PlayStation EU blog post.


Comments

Re: ASA: UK Heavy Rain Ads Not All Wet

People need to STFU, then get off their crosses, use the wood to build a bridge, and get over it.

Re: ASA: UK Heavy Rain Ads Not All Wet

Hmmm, I need to remember that line, thanks.

Hunting the shadows of the troubled dreams.

Hunting the shadows of the troubled dreams.

Re: ASA: UK Heavy Rain Ads Not All Wet

In Canada, all you need is one person to complain about an ad to get it pulled.

Anyways... I find it very annoying that it's likely only because this is a videogame.  There are all kinds of movie trailers that have significantly more violence (and definitely promotes violence) than that particular scene in Heavy Rain.  In fact, that scene handles violence very well I think.  

In that scene, Shelby can either intervene and get shot, sneak up and disarm the robber or try to reason with him.  This is a pure knee jerk reaction and ONLY because it's a game.

------- Morality has always been in decline. As you get older, you notice it. When you were younger, you enjoyed it.

Re: ASA: UK Heavy Rain Ads Not All Wet

Over-sensitive much? What? It´s is wrong to despict crime or violence because actual crime and violence happen?

 

------------------------------------------------------------ My DeviantArt Page (aka DeviantCensorship): http://www.darkknightstrikes.deviantart.com

Re: ASA: UK Heavy Rain Ads Not All Wet

Seriously, how can people be such pussies that they are going to report a TV ad to the government because it hurt their fragile minds by depicting violence?  How are these types of people able to function in the real world?

Re: ASA: UK Heavy Rain Ads Not All Wet

Cause 38 complaints obviously means that millions hated the ads...

Really?  So much to do over only 38 complaints?  They should ignore them, and keep running the ads.  

 
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Andrew EisenMP - I love that games but damn my squadmates are bozos.09/21/2014 - 10:05pm
MaskedPixelanteSWAT teams should be banned until they; 1. Learn not to walk into enemy fire, 2. Learn to throw the flashbang INTO the doorway, not the frame and 3. Stop complaining that I'm in their way.09/21/2014 - 9:53pm
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E. Zachary KnightJudge rules SWAT raid tageting parody Twitter account was justified. http://www.theguardian.com/world/2014/sep/19/illinois-judge-swat-raid-parody-twitter-peoria-mayor09/21/2014 - 6:41pm
MechaTama31quik: But even if it did break, at worst it is only as bad as the powder. Even that is assuming that it is dangerous through skin contact, which is not a given if its delivery vehicle is a syringe.09/21/2014 - 4:30pm
MaskedPixelantehttp://www.forbes.com/sites/insertcoin/2014/09/20/isis-uses-gta-5-in-new-teen-recruitment-video/09/21/2014 - 4:25pm
quiknkoldSyringes can break. And in a transcontinental delivery, the glass could've broken when crushed. I work in a mail center. Shit like this is super serious09/21/2014 - 3:25pm
E. Zachary KnightIt doesn't matter what is inside the needle. As long as it requires him to take the step of purposefully injecting himself, the threat of the substance is as close to zero as you can get.09/21/2014 - 1:27pm
quiknkoldEzach: I'm not talking about the needle. I'm talking about what's inside. Geeze. Depending on what it is, the sender could be guilty of bioterrorism.09/21/2014 - 12:51pm
E. Zachary Knightquiknkold, No. That syringe is not worse than white powder or a bomb. The syringe requires the recipient to actually inject themselves. Not true for other mail threats.09/21/2014 - 12:49pm
Andrew EisenThe closest to a threat I ever received was a handwritten note slipped under my door that read "I KNOW it was you." Still no idea what that was about. I think the author must have got the wrong apartment.09/21/2014 - 12:28pm
InfophileThat's what they call it? I always called it hydroxic acid...09/21/2014 - 11:57am
MaskedPixelanteProbably dihydrogen monoxide, the most dangerous substance in the universe.09/21/2014 - 10:14am
james_fudgewell I hope he called the police so they can let us all know.09/21/2014 - 9:07am
quiknkoldIt's pretty gnarly. Depending on what it is, it could be worse than white powder or a fake bomb.09/21/2014 - 9:06am
james_fudgeI just looked it up on UPS.com09/21/2014 - 8:56am
james_fudgeand expensive for an American to ship to London.09/21/2014 - 8:55am
E. Zachary KnightThat is pretty scary. Would have been worse if it were a fake bomb or white powder.09/21/2014 - 8:49am
 

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