American Heart Association and Nintendo Team Up

May 17, 2010 -

Recognizing the Wii as an enjoyable way to stay moderately fit, the American Heart Association (AHA) and Nintendo have paired for a “multifaceted” strategic relationship.

Nintendo will benefit from the AHA logo appearing on packaging for the Wii system and specific products like Wii Fit Plus and Wii Sports Resort. A united call to action will urge consumers to “Get Informed,” “Get Empowered” and Get Active,” while the jointly-produced ActivePlayNow website will inform people on the benefits of being physically active and offer helpful tips such as “Choose a parking spot farther away than usual, and take some extra steps.”

Nintendo and the AHA also plan to produce a “multidisciplinary” summit later this year that will “take a closer look at the synergies and potential benefits of active-play video games and physically active lifestyles.” Participants will include AHA Exercise Physiologist Dr. Timothy Church and Entertainment Software Association (ESA) President Michael Gallagher.

Gallagher stated. “At a time when most Americans could benefit from more regular physical exercise, these high-profile efforts to promote healthy entertainment help to make active-play video games even more appealing to consumers of all kinds.”

Nintendo products will also be showcased at AHA Start! Heart Walk events around the U.S.


Comments

Re: American Heart Association and Nintendo Team Up

So instead of Jumprope 4heart, you have wii bowling 4heart.

Re: American Heart Association and Nintendo Team Up

I wonder if will bring some functionality to the wii vitality that was announce at last year's e3.

http://www.magicinkgaming.com/

Re: American Heart Association and Nintendo Team Up

yeah, whatever happened to that thing?

They announced it and we haven't heard about it since.

Re: American Heart Association and Nintendo Team Up

"...enjoyable way to stay moderately fit..."

Because not everyone needs or wants a "no pain, no gain" type workout.

A lot of people don't realize what they're giving up just by choosing to drive their car a couple of blocks at lunch time.  True, they gain time, but they also give up that 20 minutes or so each way of just walking.

The same is true of these interactive systems.  Any calories and fat burned, even just a little, helps a great deal.  And, over time, can be benificial.  One doesn't have to do it til they pass out.  30 minutes to an hour each day does wonders.  Then you add on walking to/from lunch.  And even parking blocks away from work to get in the walk time before and after work.

Lots of little activity throughout the day adds up.  But people only really look at the single event and think that it doesn't matter.

Nightwng2000

NW2K Software

http://www.facebook.com/nightwing2000

Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Nightwng2000 NW2K Software http://www.facebook.com/nightwing2000 Nightwng2000 is now admin to the group "Parents For Education, Not Legislation" on MySpace as http://groups.myspace.com/pfenl

Re: American Heart Association and Nintendo Team Up

They want results right away, and if after one attempt they don't see the result they want ,they assume it failed.

 
Forgot your password?
Username :
Password :

Poll

Will Target Australia sell the next GTA game upon its release?:

Shout box

You're not permitted to post shouts.
Craig R.1st I heard of Pixels was seeing trailer in theater. Was interested until Sandler appeared, then it became an instant 'Nope'.07/30/2015 - 4:52pm
james_fudgesick burns are not always allowed in the shoutbox.07/30/2015 - 4:28pm
MechaCrashIt's especially funny because I said "you'd have to be a moron to enjoy it," and Goth boasted about enjoying it, as if that does anything to change my opinion of the movie or of him.07/30/2015 - 4:19pm
TechnogeekMatthew: Back when that law was first implemented, I kept trying to come up with a scenario where it would be anything other than an unmitigatedd sisaster. Nothing ever came to mind.07/30/2015 - 4:16pm
Matthew Wilsonhttp://arstechnica.com/tech-policy/2015/07/new-study-shows-spains-google-tax-has-been-a-disaster-for-publishers/ no duh Sherlock!07/30/2015 - 4:10pm
TechnogeekI can't even make a joke about that. It's like poking fun at Donald Trump's hair.07/30/2015 - 4:01pm
TechnogeekSo you willingly paid more money than you needed to in order to watch a crappy Adam Sandler movie (but I repeat myself), just to spite a reviewer that you can't even spell the name of properly.07/30/2015 - 4:01pm
Goth_SkunkMy one regret was paying extra for a DVX seat, which jostles and vibrates in relation to the action on screen. What a waste of money.07/30/2015 - 3:55pm
Goth_SkunkYes, I did watch Pixels just to spite Chipman. I was originally going to see Minions, but moved it down the list. AND I ENJOYED IT. So nuts to you, MechaCrash.07/30/2015 - 3:44pm
Matthew Wilson@phx works fine for me, but I did it the long way. I upgraded, made a recovery drive, than did a full install.07/30/2015 - 3:24pm
Andrew EisenReally liking Child of Light so far (I play on console so UPlay isn't a concern). Gorgeous aesthetic with a fun presentation and battle system. So far, so good!07/30/2015 - 1:36pm
PHX CorpWell I'm offically on Windows 10 Laptop Wise(I had to download the Windows 10 Media tool from Microsoft to get it now rather than waiting for the update through windows update)07/30/2015 - 12:16pm
ZippyDSMleeI dunno I'd go to see it, seems liek dumb fun, better than half assed serious stuff that has so many holes large enough to drive mac trucks through(coughinterstellercouch).07/30/2015 - 10:58am
Andrew EisenGoth - Wait, you went to see Pixels just to spite Chipman?07/30/2015 - 10:49am
MechaCrashYou can see Pixels, which requires you to be a moron to enjoy it, or you can actually spend that time and money watching something actually good. Gosh, what a choice.07/30/2015 - 10:49am
benohawkHot damn, I'm sold. Why see something you can enjoy on multiple levels when you can nap through half the film and still get it all?07/30/2015 - 10:17am
james_fudgeSo what people are saying is PIXELS is a great movie to see if your are comatose.07/30/2015 - 9:47am
ZippyDSMleePixels is something to shut your brain off with and just try and enjoy. The rest of films not so much. LOL07/30/2015 - 8:49am
MechaTama31Child of Light looks interesting, but not "I'm willing to put Uplay on my PC" interesting.07/30/2015 - 7:51am
MattsworknameOn the subject of movies and video games, if you haven't seen it and your a street fighter fan, run down a copy fo Street fighter assassins fist. Its the best video game movie made, and its by a small studio07/30/2015 - 5:37am
 

Be Heard - Contact Your Politician